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Arcturus Announces Microsoft MRCS Partnership at SIGGRAPH 2023

XR Today - Mixed Reality tag

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Announced on Monday at the SIGGRAPH 2023 event , the partnership will offer content creators a trove of solutions for their volumetric video needs.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

The Immerse Global Summit 2023 , now part of the Metacenter Global Week event, is just around the corner. Here’s everything you can expect from the Immerse Global Summit and Metacenter Global Week in 2023. What is Immerse Global Summit 2023? What is MetaCenter Global Week?

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EU Accuses Google of Violating Antitrust Regulations

XR Today - Mixed Reality tag

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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Trends and predictions for XR in 2024

The Ghost Howls

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Meta, IBM Rally XR Community for Global AI Alliance

XR Today - Mixed Reality tag

It’s an impressive first… pic.twitter.com/5so90Uw6iS — Patrick Moorhead (@PatrickMoorhead) December 5, 2023 Also, the initiative aims to “responsibly advance the ecosystem of open foundation models with diverse modalities.” The project areas are spot on and I urge you to read between the lines.

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