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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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My predictions for virtual reality in 2022

The Ghost Howls

As always in January I like to play the speculation game and make my personal predictions for augmented and virtual reality for the new year (2022, in this case). This is still the situation in this first part of 2022. I think that in a good part of 2022 we will just see the VR market growing because of the huge growth of the Quest 2.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Magic Leap reveals prices and availability of ML 2.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! . 2022 could be the key year for XR.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape. The Apple brand is investing more than ever in new opportunities intended to unlock the path to the Metaverse and the promotional options hidden within this new space.

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Microsoft HoloLens 2 Future Relies on Military Success

XR Today - Mixed Reality tag

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. The success of the IVAS testing period could prove vital to the future of HoloLens, the future of which appears to hang in the balance following a tough 2022. Microsoft IVAS: What’s New? The IVAS version 1.2

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The XR Week (2022.01.24): Google AR headset is “Project Iris”, Microsoft acquires Activision Blizzard, and more

The Ghost Howls

Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. The biggest news of the week has been the acquisition of Activision Blizzard by Microsoft for $68.7B. With it, Microsoft acquires many popular games like Overwatch, Starcraft, Call of Duty, and even Candy Crush. Other relevant news.

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