Road to VR

MARCH 19, 2017

.” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. ” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR.

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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AR Insider

AUGUST 9, 2021

in Revenue in First Half of 2021. HTC, a strategic partner and shareholder of VR Education, has also started selling its ENGAGE-based product, VIVE Sessions, in China. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We the Lume Pad won innovation awards at CES earlier this year.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. This commercial video about Google Glasses led me to immersive realities. We're excited to develop more innovative effects in 2021!

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The Ghost Howls

JANUARY 20, 2021

The global pandemic has changed the rules for everything, and the situation is so confusing and so rapidly evolving that any prediction for 2021 is completely unreliable, too. 2021 won’t be the year of VR. Well, let’s be honest, this won’t happen in 2021, either.

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ARPost

JANUARY 21, 2022

We had a lot of news in the XR space in 2021, and a lot of trends could be distilled from that news. See Also: 21 Most-Read ARPost Articles of 2021. The company launched in 2020, partnered with Chinese company Shadow Creator that same year, held a product launch in June 2021 , and seems to have disappeared in the meantime.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Pictures from FBEC 2021 (Image from VRTUOLUO) Who will be the most important speakers?

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The Ghost Howls

JANUARY 4, 2021

Welcome 2021! 2021 has been greeted by many virtual celebrations. Many of my VR friends shared it, and I agree with their enthusiasm: it was amazing, and while not immersive, it is surely worth a watch. We’re in 2021, but this guy is living in 2077. Top news of the week. Image by VRrOOm). News worth a mention. Funny link.

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The Ghost Howls

OCTOBER 4, 2021

Image by HTC Vive). HTC is probably going to announce Vive Flow. With a surprise move, HTC Vive has started teasing the launch of a new product. The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. Apple Maps are going AR.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. HTC releases its “metaverse phone”. HTC has just announced its new phone, the Desire 22 Pro, and defined it as a “metaverse phone”.

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AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

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XR Today - Virtual Reality

NOVEMBER 7, 2023

” Acquisition Triggers Competition The news comes after ByteDance, the company behind the developments, bought out Pico Interactive in 2021 to compete with major manufacturers like Meta Platforms and HTC VIVE. Further issues have surfaced due to ongoing competition with the Meta Quest 3 and upcoming Apple Vision Pro headsets.

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The Ghost Howls

MARCH 8, 2021

Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. The result was the one of having Alex Kipman as if he was really in front of you , a fantastic immersive feature for an XR event. Image by HTC). HTC is teasing the launch of a new hardware. Image by OceanX).

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs.

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XR Today - VR Headsets tag

JANUARY 31, 2024

When HTC VIVE started teasing the HTC VIVE Flow way back in 2021 , it left some consumers a little confused. They were named the “best wearable tech” at the Esquire Gadget Awards in 2021. With that in mind, we decided to take a closer look at the HTC VIVE Flow to see whether it still holds up in the VR market.

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XR Today - Mixed Reality tag

FEBRUARY 7, 2023

February is already an eventful month for Meta; following its Q2 report last month, the immersive technology firm announced the closure of Crayta and Echo VR while exploring augmented reality (AR) wearable goals. The Crayta platform and Meta Horizon service share many similarities, from its focus on immersive UGC to online socialization.

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ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards. . #3:

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XR Today - Mixed Reality tag

JULY 27, 2023

Previously, the company faced immense setbacks after Apple changed its privacy policy , shuttering out Meta’s ad targeting facilities on iOS and Mac devices. Meta increased its staff as the company scaled up its operations to accommodate its metaverse ambitions from 2021, ending in less-than-expected results.

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The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). In particular, the ones by Panasonic that were so popular at CES 2020 , are going to be released in 2021. All the ones that have been announced are going to be released in the next 12 months.

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The Ghost Howls

JANUARY 11, 2022

HTC Vive Wrist Tracker. HTC Vive Wrist Tracker (Image by HTC). HTC has made an announcement at this CES and it has been a pretty cool one. To showcase its functionality, HTC showed some videos of the tracker in use to improve the performances of hands tracking and also with the tracker installed on external props.

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The Ghost Howls

JANUARY 2, 2023

Image by HTC Vive). HTC’s new headset may be called Vive XR Elite. Thanks to the support of the community member Inscothen, I have discovered that the Korean website of HTC may have leaked the info about the upcoming headset that the company should unveil at this CES. Meta bought Luxecel, Apple Limbak. Image by Meta).

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XR Today - Mixed Reality tag

AUGUST 3, 2023

An XR immersive experience employs various elements that allow it to be as fully immersive as possible for commercial and enterprise end-users. XR developers can leverage features like spatial audio, RT3D graphics, and even AI to immerse a headset user.

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The Ghost Howls

JANUARY 21, 2020

We have also to consider that in 2019, most of VR companies (Valve, Oculus, HTC, etc…) have already launched their devices, and given that VR headsets have usually a lifecycle of 2-3 years, I’m not expecting them to announce something new next year. HTC will focus more on the enterprise market. Standardization.

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XR Today - Mixed Reality tag

MAY 10, 2023

An XR immersive experience employs various elements that allow it to be as fully immersive as possible for commercial and enterprise end-users. XR developers can leverage features like spital audio, RT3D graphics, and even AI to immerse a headset user.

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The Ghost Howls

APRIL 19, 2022

This is how we managed to get by till late 2021. Entertainment, gaming, and workplaces will be the first to widely adopt XR solutions, as the benefits of immersive experiences are more visible for these sectors. This includes but is not limited to HTC, Oppo, Xiaomi, and Huawei. The rest of the team had to look for other jobs.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B More info (HTC Vive Pro 2 review) More info (HTC Vive Pro 2 review?—?cached

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Magic Leap AR Tips China 352

The Ghost Howls

MAY 4, 2020

the immersive one. At the same time, Apple having always mediocre graphics cards on its laptops and its closed ecosystem have not helped much either in keeping this VR support alive. Not to mention the fact that Apple has always said that it is not interested in VR, but only in AR. Image by HTC Vive). I really hope so.

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The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! And it feels weird that HTC hasn’t fixed such a cheap little component that was already faulty on the original Vive.

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The Ghost Howls

SEPTEMBER 30, 2022

The community was creating a lot of prototypes, and many companies in the US were getting funding to develop immersive products. 2021 has been the year of the Metaverse , with the announcement of the change of name of Facebook to Meta, which caused an explosion of interest in the tech world. There was a lot of enthusiasm and hope.

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XR Today - Mixed Reality tag

MAY 24, 2023

Don’t forget to catch the XR Awards on 25 May, 2023, where we celebrate the victories of the global immersive industry. Deconstruct the Zuck Since unveiling that Facebook would shift to Meta Platforms at the Connect 2021 event, the media has de facto placed Zuckerberg front and centre of the Metaverse.

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XR for Business Podcast

DECEMBER 29, 2020

And moving on, I want to say that 2021 is looking pretty damn amazing to begin with for the XR world. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. But I think we're all looking forward to 2021, and what it's going to mean for all of us.

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XR for Business Podcast

DECEMBER 29, 2020

And moving on, I want to say that 2021 is looking pretty damn amazing to begin with for the XR world. Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. But I think we're all looking forward to 2021, and what it's going to mean for all of us.

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Machine Learning Education Apple Technology 78

The Ghost Howls

MAY 3, 2021

Image by HTC Vive). HTC rises the hype for the launch of its new headset. For once, HTC seems to have organized the pre-launch of its new upcoming headset fairly well. HTC has said this headset will be amazing , so everyone is hoping for this to be true, even if we all know that the price will be high.

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