ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards.

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Augmented Reality Virtual Reality Tips AR 130

The Ghost Howls

MARCH 21, 2021

A patent filed by Valve in 2020 and granted some days ago shows the work that Valve is doing towards wireless/standalone headsets. Google halves its revenues on the Play Store. Google has just decided to cut its share on the Play Store to “just” 15% of the revenues of the titles up to $1M. Some XR fun.

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Sony Controllers AR Haptic 417

Hypergrid Business

NOVEMBER 18, 2017

Apple has lagged behind in the virtual and augmented reality race so far. Their phones can be used for some low-end VR, via the Cardboard platform from Google, but they haven’t had anything of their own to match the higher-end Samsung Gear VR and Google Daydream View headsets. Nougat.

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AR Augmented Reality Google Apple 110

The Ghost Howls

JUNE 29, 2020

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Google is going to buy North. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. Other relevant news.

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Google Oculus AR Unity 415

The Ghost Howls

OCTOBER 26, 2020

Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture. Simple WebXR” aims at bringing WebXR to Unity. Vive XR Suite is HTC’s full enterprise suite for remote collaboration.

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HTC Oculus Conference China 392

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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Apple Eye Tracking Hand tracking Video 145

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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Apple Simulation Las Vegas Haptic 304

The Ghost Howls

DECEMBER 14, 2020

And during all these months the hype was high, and we all thought about 2020 as a golden year for PCVR gaming , with the release of Half-Life: Alyx and Medal Of Honor. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Well, we were wrong. News worth a mention. Some XR fun.

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Gaming Augmented Reality Germany Oculus 289

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Due to Covid-19, in early 2020, the offline market was battered in some way. XR technologies’ penetration in enterprises is rising rapidly.

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China Industry Government AR 308

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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Augmented Reality Magic Leap AR Apple 475

The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Unity releases the XR Interaction Toolkit.

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Oculus Hand tracking AR Unity 207

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Use Google Translate). Google Chrome now supports WebAR. News worth a mention.

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Magic Leap San Francisco AR Sony 212

The Ghost Howls

JULY 19, 2021

This is confirmed also by a previous prediction by the CEO of Unity, which foresees that in 2030 VR headsets will be as popular as gaming console: that is mainstream, but still not as TV, for instance. Or of a hybrid AR/VR headset like the Lynx or like the rumored Apple visor? billion in content revenue by 2025?—?

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AR Technology Data Gaming 505

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). In a prepared statement, the social media declared: “we’re exploring many ways to accelerate VR, and 2020 is going to be an incredible year for VR game launches and announcements. 20 AR trends to follow in 2020. Facebook acquires Sanzaru Games. Learn more.

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Hand tracking AR Oculus HTC 231

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. Since I loved gaming (who doesn’t love gaming?),

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Virtual Reality Unity Course AR 430

XR for Business Podcast

SEPTEMBER 29, 2020

This gave Alan a chance to reflect on the investment landscape of 2020, and is joined by VP of Marketing Alex Colgan to discuss the new normal that COVID has ushered into the VC world. Unity Technologies just went public. And Unity's, I think started. Don't quote me on those numbers, I'll have to Google them.) Alan: Huge.

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Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

This gave Alan a chance to reflect on the investment landscape of 2020, and is joined by VP of Marketing Alex Colgan to discuss the new normal that COVID has ushered into the VC world. Unity Technologies just went public. And Unity's, I think started. Don't quote me on those numbers, I'll have to Google them.) Alan: Huge.

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Canada Unity Magic Leap AR 78

The Ghost Howls

MARCH 14, 2022

Apple chips may be its secret weapon for XR. The new Apple M-series chips continue to make strides in the tech communities: they are proving to be fast and reliable while being small and consuming little battery power. More info (Apple M chips) More info (Rumors on M2 chips in the upcoming Apple headset). Image by Waymo).

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Magic Leap Apple Ukraine AR 377

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Qualcomm told me that by the end of 2020 we will see a ton of them announced (Qualcomm makes the core technology that Facebook’s Oculus Quest uses. Yes they think in 3D.

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AR Augmented Reality Magic Leap Immersion 62

XR for Business Podcast

SEPTEMBER 29, 2020

This gave Alan a chance to reflect on the investment landscape of 2020, and is joined by VP of Marketing Alex Colgan to discuss the new normal that COVID has ushered into the VC world. Unity Technologies just went public. And Unity's, I think started. Don't quote me on those numbers, I'll have to Google them.) Alan: Huge.

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Canada Unity Magic Leap AR 60

XR for Business Podcast

OCTOBER 6, 2020

I know you partnered with Google recently, so maybe you can speak to that. Once you already have your models, your materials and your configurations, we can then output any one of those to the Google ad platform. Ben: The other thing we can do is we can also send those virtual photographs to Google ads as well. Alan: Really?

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

I know you partnered with Google recently, so maybe you can speak to that. Once you already have your models, your materials and your configurations, we can then output any one of those to the Google ad platform. Ben: The other thing we can do is we can also send those virtual photographs to Google ads as well. Alan: Really?

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

I know you partnered with Google recently, so maybe you can speak to that. Once you already have your models, your materials and your configurations, we can then output any one of those to the Google ad platform. Ben: The other thing we can do is we can also send those virtual photographs to Google ads as well. Alan: Really?

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Houston AR Unreal Technology 78

The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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AR Nigeria Apple Oculus 492

XR for Business Podcast

DECEMBER 29, 2020

2020's been a hell of a year, huh? Alan: Well, I figured since we're about to end 2020, and I also figure that since this is our 150th episode, I would crack a beer while we record this episode, because what a year we have had. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

2020's been a hell of a year, huh? Alan: Well, I figured since we're about to end 2020, and I also figure that since this is our 150th episode, I would crack a beer while we record this episode, because what a year we have had. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year.

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Machine Learning Education Apple Technology 78

ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. Having covered the PhotonLens company announcement at the 2020 Mobile World Conference , ARPost received a special invitation to attend the Photons launch event on June 15. Welcome, PhotonLens!

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AR Hardware Controllers Europe 275

XR for Business Podcast

DECEMBER 29, 2020

2020's been a hell of a year, huh? Alan: Well, I figured since we're about to end 2020, and I also figure that since this is our 150th episode, I would crack a beer while we record this episode, because what a year we have had. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year.

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Machine Learning Education Apple Technology 60

The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Apart from the AWE that has become an online event, as I’ve highlighted in my intro, also Oculus Connect 7 and Gamescom will transition to a fully digital version for 2020. Mozilla updates its Unity WebVR exporter. Google Glass can help Autistic kids. Why does this matter?

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Oculus AR Unity Augmented Reality 218

The Ghost Howls

NOVEMBER 10, 2019

Image by Google). Google completely opensources Cardboard. With a surprise move, Google has announced with a blog post that it ha opensourced completely Cardboard. Google affirms that Cardboard has been a huge success to introduce people into VR, and more than 15 million headsets have been distributed.

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Augmented Reality Google Machine Learning AR 162

The Ghost Howls

JANUARY 20, 2021

Let’s be honest: no one made correct predictions for 2020. But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! 2021 won’t be the year of VR. I know, we all feel like this.

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Virtual Reality Trends China HTC 518

The Ghost Howls

JUNE 15, 2020

At its 2020 Snap Partner Summit , Snap, the company behind the popular social media Snapchat, has made some very interesting announcements, that confirm that it is one of the most important companies in the AR landscape. They don’t want VR because they can’t understand the potential from just videos from inside and outside.

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Sony AR Augmented Reality Czech Republic 308

ARVR

JULY 17, 2020

We are not living in this future yet , but there is a strong case to be made that we are accelerating towards it, in 2020, faster than ever before. We’re looking at you, Google Glass. What about Apple Glass? So how did we get here anyway? You can see it in action below: [link] Why build on Android?

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Augmented Reality Wearables Hardware AR 130

The Ghost Howls

SEPTEMBER 30, 2022

The Quest cracked the formula for VR consumer success , and then other things happened that increased the popularity of VR, like the release of Half-Life: Alyx in 2020 which created a huge hype. Then the Quest arrived, and it brought hope again into the field.

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Virtual Reality Technology Trends Apple 419

The Ghost Howls

JULY 16, 2021

Some days ago, PwC has said that VR is the fast-growing media in revenue terms , with a 30% year-over-year growth expected from 2020 to 2025. The rumors of an Apple XR headset are making everyone excited. The amazing Unity Cube. VRChat, Engage, Rec Room, Tripp, Resolution Games, etc…). Don’t give up.

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AR Technology Gaming Groups 544

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level.

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Real Estate AR Magic Leap Brazil 78