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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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Report: Apple Hires Meta’s XR Head of Public Relations

Road to VR

Apple may be nearing launch of its long-awaited XR headsets, as the company has reportedly hired Meta’s head of communications for its consumer XR products. Schubert joined Meta (then Facebook) in March 2016 for the launch of the company’s first consumer VR headset, Oculus Rift.

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Will ‘Apple Glass’ Redefine AR?

AR Insider

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” First Steps.

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Report: Apple to Acquire Live Event Streaming Company NextVR for $100M

Road to VR

NextVR, the live event broadcasting platform for VR headsets, may soon find itself acquired by Apple, a report by 9to5Mac maintains, which is expected to be valued around $100 million. At the time of this writing, neither Apple nor NextVR have commented on the alleged acquisition.

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Oculus To Meta: 10 Years Of Mark Zuckerberg's Quest For VR

Upload VR

On March 25, 2014 the world learned Mark Zuckerberg purchased Oculus VR for over $2 billion. Oculus CEO Brendan Iribe, for example, tried and failed to ship better PC VR headsets than the Rift as standalone VR became Zuckerberg's focused strategy. Facebook had around 10,000 employees when it acquired Oculus in 2014.

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Meta's Head Of AR Glasses Hardware Claims They're As Mindblowing As The Original Oculus Rift

Upload VR

reaction as the original Oculus Rift. Kalinowski was previously the Head of VR Hardware at Oculus for the consumer Oculus Rift, Oculus Touch, Oculus Go, Rift S, Oculus Quest, Quest 2, and Quest Pro. Meta's Head of AR Glasses Hardware claims they give the same "Oh my God, wow! I can't believe this!"

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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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