Apple Adding “plug and play support” for Vive Pro in MacOS Mojave

Road to VR

At Apple’s WWDC conference this week, the company announced that the Vive Pro will be fully supported on the newest version of MacOS, ‘Mojave’, soon to launch in public beta and available widely later this year. ski speaks on stage at WWDC 2018 | Image courtesy Apple.

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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

Oculus Mum on Rift Support for MacOS in the Wake of Apple’s VR Announcements

Road to VR

Apple this week showed it’s getting serious about the VR medium with platform-spanning VR announcements this week crossing both hardware and software. With SteamVR and the Vive on their way to Mac, eyes turn to Oculus, but the company isn’t ready to commit to MacOS.

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Analysis: Did Apple Really Cancel Its AR Headset?

UploadVR

Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics.

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Apple Announces First VR-Ready Computers

Road to VR

The company says Metal 2 will also support Unity, Unreal Engine and the Steam VR SDK, making Apple’s new operating system a true VR-native. The post Apple Announces First VR-Ready Computers appeared first on Road to VR.

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Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality.

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Apple and Valve Have Worked Together for Nearly a Year to Bring VR to MacOS

Road to VR

Apple’s broad embrace of VR this week shows that the company has had virtual reality support on its roadmap for quite some time. During a session at WWDC , Apple and Valve confirmed they’ve been working together for nearly a year to bring SteamVR and OpenVR to MacOS.

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Report: Apple Moves Top Software Exec To AR Glasses Team ‘To Bring Some Order’

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Apple has moved top-level software exec Kim Vorrath to the team developing AR glasses, according to a report from The Information. Vorrath is one of Apple’s longest-serving executives. She joined the company as an intern in 1987, and over the last three decades worked her way up to lead program management for Apple software. Apple AR apple AR glasses

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Apple Details Latest VR Optimizations Coming to macOS Mojave (10.14)

Road to VR

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple.

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Hololens Co-inventor & AR/VR Pioneer Avi Bar-Zeev Has Left Apple

Road to VR

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. SEE ALSO Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020. I left my full-time position at Apple in January,” Bar-Zeev told Variety.

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Apple Joins the Impending Avatar Wars With Memoji

Road to VR

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Image courtesy Apple. SEE ALSO Apple Unveils ARKit 2.0,

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The Apple Privacy Wall

Robert Scoble

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Is Apple Working On A VR headset?

VRCircle

Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Apple Rumored to be hiring for VR since 2014 Apple has confirmed their recent acquisition of a company called Flyby Media, a start-up that allows phones to can "see" the world around them.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Facebook Hires Apple Hardware Expert To Head Oculus Advancements

UploadVR

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware. Oculus has a strong position on two fronts within the VR industry. Tagged with: apple , facebook , oculus. VR apple facebook oculus

Apple Sets Stage For VR; Shows Off Star Wars Vive Demo

VRScout

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

UploadVR

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple .

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The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR

One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR.

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Report: Apple Targeting 2020 Release For Wireless VR/AR Headset

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Just yesterday we highlighted a new patent from Apple for eye-tracking in a VR/AR headset — the latest in a long string of breadcrumbs from the company indicating spatial computing continues to be an area of extreme interest. Today, a report from CNET writer Shara Tibken , citing an unnamed source, suggests Apple is targeting a 2020 release for what sounds like a combination AR/VR headset “that would be untethered from a computer or smartphone.” AR apple

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Apple is working on an AR/VR headset for 2020: my thoughts over this news

The Ghost Howls

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics.

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3 Moves Oculus is Borrowing from Apple’s Marketing.

AllThingsVR

3 Moves Oculus is Borrowing from Apple’s Marketing Playbook Even if you’re an Android fanboy, there’s no denying that Apple knows how to market. No matter which side you fall on, it’s clear that Oculus is borrowing from the Apple marketing playbook.

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Apple Drops Hint For VR-Ready Mac Pro

UploadVR

Apple’s short history with VR is somewhat troubled. While CEO Tim Cook continues to rave about AR instead , headset makers like Facebook’s Oculus don’t support the Mac OSX, citing the need for more powerful hardware to run headsets like the Rift. Earlier this week Apple provided an update on its Mac Pro line of desktop PCs, promising that a new iteration of the device would be coming at some point in 2018. Apple VR Industry News apple Mac Pro

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Apple is Playing The Long Game With VR – And It May Work

UploadVR

A lot of VR fans may be focused on the big guns, like the HTC Vive, Oculus Rift, and Playstation VR, but the real pioneer in marketing virtual and augmented reality to the masses is mobile VR, such as the Samsung Gear VR headset.

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Apple Maps Rivals Google Earth VR With ARKit Integration

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Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. It looks very similar to Google Earth VR, the free HTC Vive and Oculus Rift app that allows you to explore certain locations across the glove. Apple VR Industry News

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Watch This Amazing Prototype Video Of Minecraft In AR Using Apple’s ARKit

UploadVR

In fact, it’s already spread to VR devices like the Samsung Gear VR, Oculus Rift, and even HTC Vive. YouTube user Matthew Hallberg utilizes Apple’s new ARKit to experiment with what it might be like to play Minecraft in AR. Apple AR Gaming ARKit Minecraft

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Apple Developing MicroLED Technology in California

VRCircle

Apple, according to Bloomberg , is rumored to be developing MicroLED displays in a dedicated facility in California. Apple’s obvious goal could be to supplement and eventually replace Samsung as the supplier of their screens. Oculus purchased MicroLED company InfiniLED in October 2016, and a company called eMagin have been working on microdisplays for years. Can Apple help get us there?

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap.

AllThingsVR

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. The former is Yury Petrov, who reportedly came on board at Apple all the way back in June.

Report: Apple Buys AR Headset Company Vrvana For $30 Million

UploadVR

A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. All the way back in 2014 the company ran a Kickstarter campaign for a VR headset named Totem intended to compete with the Oculus Rift. Apple VR Industry News

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Oculus Quest vs HTC Vive Focus Plus

The Ghost Howls

This year we had the launch of two amazing 6 DOF all-in-one Virtual Reality headsets : the Oculus Quest and the HTC Vive Focus Plus. The official boxes of the Oculus Quest (above) and Vive Focus Plus (below). Oculus Quest and controllers (Image by Oculus).

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Anonymous Sources Say Apple Wants To Evolve With AR

UploadVR

Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. Many wondered if Apple would officially step into the VR or AR markets with something exhibiting their usual simple yet luxurious design and, as Bloomberg reports , it looks like the Apple CEO Tim Cook believes the future of the company will be augmented.

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First Look: Oculus Venues and Oculus TV

VRScout

These apps hope to make the Oculus Go your next entertainment device. The $200 standalone VR headset from Oculus has finally arrived. the Oculus Go is part of Oculus’ larger goal to getting one billion consumers into VR. Oculus Venues. Oculus TV.

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Report: Apple AR Headset Coming In 2020 With Brand New OS

UploadVR

Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News

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