Apple Adding “plug and play support” for Vive Pro in MacOS Mojave

Road to VR

At Apple’s WWDC conference this week, the company announced that the Vive Pro will be fully supported on the newest version of MacOS, ‘Mojave’, soon to launch in public beta and available widely later this year. ski speaks on stage at WWDC 2018 | Image courtesy Apple.

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires

UploadVR

Apple VR Industry News apple hires Magic Leap oculus

Oculus Mum on Rift Support for MacOS in the Wake of Apple’s VR Announcements

Road to VR

Apple this week showed it’s getting serious about the VR medium with platform-spanning VR announcements this week crossing both hardware and software. With SteamVR and the Vive on their way to Mac, eyes turn to Oculus, but the company isn’t ready to commit to MacOS.

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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

Apple Announces First VR-Ready Computers

Road to VR

The company says Metal 2 will also support Unity, Unreal Engine and the Steam VR SDK, making Apple’s new operating system a true VR-native. The post Apple Announces First VR-Ready Computers appeared first on Road to VR.

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Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality.

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Apple and Valve Have Worked Together for Nearly a Year to Bring VR to MacOS

Road to VR

Apple’s broad embrace of VR this week shows that the company has had virtual reality support on its roadmap for quite some time. During a session at WWDC , Apple and Valve confirmed they’ve been working together for nearly a year to bring SteamVR and OpenVR to MacOS.

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Hololens Co-inventor & AR/VR Pioneer Avi Bar-Zeev Has Left Apple

Road to VR

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. SEE ALSO Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020. I left my full-time position at Apple in January,” Bar-Zeev told Variety.

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Apple Joins the Impending Avatar Wars With Memoji

Road to VR

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Image courtesy Apple. SEE ALSO Apple Unveils ARKit 2.0,

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Facebook Hires Apple Hardware Expert To Head Oculus Advancements

UploadVR

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware. Oculus has a strong position on two fronts within the VR industry. Tagged with: apple , facebook , oculus. VR apple facebook oculus

Is Apple Working On A VR headset?

VRCircle

Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Apple Rumored to be hiring for VR since 2014 Apple has confirmed their recent acquisition of a company called Flyby Media, a start-up that allows phones to can "see" the world around them.

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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

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For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple .

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Report: Apple Targeting 2020 Release For Wireless VR/AR Headset

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Just yesterday we highlighted a new patent from Apple for eye-tracking in a VR/AR headset — the latest in a long string of breadcrumbs from the company indicating spatial computing continues to be an area of extreme interest. Today, a report from CNET writer Shara Tibken , citing an unnamed source, suggests Apple is targeting a 2020 release for what sounds like a combination AR/VR headset “that would be untethered from a computer or smartphone.” AR apple

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Apple is working on an AR/VR headset for 2020: my thoughts over this news

The Ghost Howls

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR

One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Apple Sets Stage For VR; Shows Off Star Wars Vive Demo

VRScout

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Apple Drops Hint For VR-Ready Mac Pro

UploadVR

Apple’s short history with VR is somewhat troubled. While CEO Tim Cook continues to rave about AR instead , headset makers like Facebook’s Oculus don’t support the Mac OSX, citing the need for more powerful hardware to run headsets like the Rift. Earlier this week Apple provided an update on its Mac Pro line of desktop PCs, promising that a new iteration of the device would be coming at some point in 2018. Apple VR Industry News apple Mac Pro

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Apple is Playing The Long Game With VR – And It May Work

UploadVR

A lot of VR fans may be focused on the big guns, like the HTC Vive, Oculus Rift, and Playstation VR, but the real pioneer in marketing virtual and augmented reality to the masses is mobile VR, such as the Samsung Gear VR headset.

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Apple Maps Rivals Google Earth VR With ARKit Integration

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Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. It looks very similar to Google Earth VR, the free HTC Vive and Oculus Rift app that allows you to explore certain locations across the glove. Apple VR Industry News

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Watch This Amazing Prototype Video Of Minecraft In AR Using Apple’s ARKit

UploadVR

In fact, it’s already spread to VR devices like the Samsung Gear VR, Oculus Rift, and even HTC Vive. YouTube user Matthew Hallberg utilizes Apple’s new ARKit to experiment with what it might be like to play Minecraft in AR. Apple AR Gaming ARKit Minecraft

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3 Moves Oculus is Borrowing from Apple’s Marketing.

AllThingsVR

3 Moves Oculus is Borrowing from Apple’s Marketing Playbook Even if you’re an Android fanboy, there’s no denying that Apple knows how to market. No matter which side you fall on, it’s clear that Oculus is borrowing from the Apple marketing playbook.

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Report: Apple AR Headset Coming In 2020 With Brand New OS

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Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News

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Apple Developing MicroLED Technology in California

VRCircle

Apple, according to Bloomberg , is rumored to be developing MicroLED displays in a dedicated facility in California. Apple’s obvious goal could be to supplement and eventually replace Samsung as the supplier of their screens. Oculus purchased MicroLED company InfiniLED in October 2016, and a company called eMagin have been working on microdisplays for years. Can Apple help get us there?

Report: Apple Buys AR Headset Company Vrvana For $30 Million

UploadVR

A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. All the way back in 2014 the company ran a Kickstarter campaign for a VR headset named Totem intended to compete with the Oculus Rift. Apple VR Industry News

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Anonymous Sources Say Apple Wants To Evolve With AR

UploadVR

Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. Many wondered if Apple would officially step into the VR or AR markets with something exhibiting their usual simple yet luxurious design and, as Bloomberg reports , it looks like the Apple CEO Tim Cook believes the future of the company will be augmented.

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap.

AllThingsVR

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. The former is Yury Petrov, who reportedly came on board at Apple all the way back in June.

Apple Should Be Very Worried About Google’s Pixel

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These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Google knows running out of storage on an iPhone is one of the most annoying moments for an Apple owner, and it already solved that problem through Google Photos.

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First Look: Oculus Venues and Oculus TV

VRScout

These apps hope to make the Oculus Go your next entertainment device. The $200 standalone VR headset from Oculus has finally arrived. the Oculus Go is part of Oculus’ larger goal to getting one billion consumers into VR. Oculus Venues. Oculus TV.

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How Facebook Built Oculus Quest, The Product It Thought Might Be ‘Impossible’

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The Oculus Quest room scale standalone headset launched this week. Oculus Quest has been in the making for over three years now, but a product like it has been the general goal of Oculus for much longer. Oculus Connect 3: Headset Press Demo.

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Oculus Quest ‘Significantly Faster’ Than Oculus Go, 6DoF Tracking ‘Doesn’t Affect’ Performance

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Oculus Director of Ecosystem Chris Pruett revealed in a forum AMA yesterday that Oculus Quest will be “significantly faster” than Oculus Go : Quest is significantly faster than Oculus Go from both a CPU and GPU perspective. Oculus Quest is essentially a VR games console. Oculus Go features a heatpipe, but not a fan. The result was that Oculus Go performs “significantly better” than a Galaxy S7 using the same chip.

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‘Super Kaiju’ Studio Unveils ‘Galaga AR’ Multiplayer Game, ‘AR Arcade’ Series Coming in 2019

Road to VR

Directive Games is a Shanghai-based AR/VR studio behind Super Kaiju (2018) for HTC Vive and Oculus Rift, and The Machines , a PvP multiplayer AR game announced during the Apple iPhone X event last year. Image courtesy Apple. Image courtesy Apple.

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Oculus Avatars Are Finally Going Cross-platform

Road to VR

Oculus had announced almost a year ago now that they planned to take their Oculus Avatars system cross-platform. SEE ALSO Apple Joins the Impending Avatar Wars With Memoji. The post Oculus Avatars Are Finally Going Cross-platform appeared first on Road to VR.

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Apple is Playing The Long Game With VR – And It May WorkOpinion:

AllThingsVR

Apple recently got in on the game, but just barely. The selection of virtual reality apps available in Apple’s App Store is relatively small, with many of them already available in Google Play. Apple may be trying, but it’s already leagues behind the competition.

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AR+VR Weekly: AR Big Ben, 2018 Apple acquisitions & Google Lens sees billions

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: AR Big Ben, 2018 Apple acquisitions and Google Lens sees billions. Sling TV, ESPN, and FOX NOW Streaming Come to Oculus Go ( Road to VR ).