2013 Apple Augmented Reality Immersion 
Road to VR
MARCH 12, 2024
Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?
XR Today - Augmented Reality tag
DECEMBER 27, 2022
Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?
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Road to VR
NOVEMBER 5, 2019
Apple is developing an AR headset; so much is clear from its many AR-specific job listings and even its latest version of iOS, which includes a stereoscopic renderer. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1. Image courtesy HTC.
AR Insider
FEBRUARY 24, 2021
The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. Display technology is another limiting factor for augmented reality.
Road to VR
MAY 4, 2017
The Meta 2 augmented reality dev kit began pre-orders in March of 2016 and has apparently seen quite a bit of interest. The Meta 2 uniquely features an impressive 90 degree field of view that’s a huge step up in immersion from the company’s prior Meta 1 device and other AR headsets in its class. Photo by Road to VR.
ARPost
JANUARY 21, 2022
Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. To be clear, I didn’t predict that Google Glass was the dawn of AR glasses – I wasn’t writing in immersive tech yet; I was a senior in high school and didn’t put on a pair of Google Glasses until I was in college. Here’s why.
Bernard Marr
FEBRUARY 9, 2023
In a few years' time, we should know for sure, but in the meantime, many of the constituent technologies that metaverse advocates say will make up the new, more immersive, and experiential online world are becoming firmly embedded in everyday life. Take virtual and augmented reality, for example.
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