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Snap’s 3 Pillars of AR: Access, Adoption & Content

AR Insider

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money? What types of AR interactions resonate with consumers?

AR 301
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Meet retail’s new sustainability strategy: Personalization

TechCrunch VR

Startups that deliver sustainable personalization solutions that also improve business for retailers and brands fall into three categories: AR virtual try-on with shade matching. Advanced virtual fitting rooms with VR/AR for fashion. AR virtual try-on with shade matching.

Strategy 119
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What’s Bose’s Audio-AR Play?

AR Insider

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? Audio AR will be the same. Altogether, it has almost one million AR devices in market.

AR 164
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Top AR Smart Glasses Providers for 2024

XR Today - Mixed Reality tag

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

AR 104
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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Hardware Blitz.

Wearables 283
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Why Apple Can’t Ignore VR Forever

Road to VR

Like many, Apple is investing in AR today because the headsets and glasses of tomorrow have a good chance of supplanting smartphones and becoming the dominant mobile computing platform of the future. But as an opening gambit, Apple’s initial pitch of Vision Pro has been fairly telling of its strategy for XR. What is Vision Pro?

Apple 221
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Moving Towards Experiential Marketing

Tech Trends VR

Many influential brands such as Coca-Cola and IKEA have used VR and AR to create campaigns to enhance the customer experience. Collectively known as XR, these technologies are becoming much more accessible to retailers looking for additional tools to create engaging experiences.

Trends 282