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The Real Reason Why Ferrari Could Lose Another F1 Title

Slashgear

Ferrari made a flying start to the 2022 season, but to have even a slight hope, the automaker will have to drop a strategy error that has haunted it since 2008.

Strategy 136
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Meet retail’s new sustainability strategy: Personalization

TechCrunch VR

I’ve been searching for an intuitive foundation-shade-finder tool since launching Cult Beauty in 2008, and nothing has lived up to the experience of having a professional match you in daylight until I discovered MIME,” says Alexia Inge, founder of Cult Beauty.

Strategy 122
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Snap’s 3 Pillars of AR: Access, Adoption & Content

AR Insider

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). It connects the physical world with the power of the Internet… So our strategy and focus with the camera is all about how we bring [it] into this new era.”. This results in lots of experimentation.

AR 301
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Moving Towards Experiential Marketing

Tech Trends VR

StickerYou is a trend-setter in its space, deploying an omnichannel strategy that lets its customers engage with the brand both online and in a physical location Click To Tweet. Yet immersive experiences don’t necessarily involve the use of XR technologies, however, they can also achieve this by using physical objects and textures.

Trends 282
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Intel PR Confirms Chip Branding Changes in the Works: Core i Series to Give Way to Ultra?

Anand Tech

#Intel While the tweet in question doesn’t specifically address what it’s in response to, from context and timing it’s almost certainly a reaction to recent rumors that Intel is preparing to change their branding strategy for their Core family of consumer chips.

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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. Think of it like primitive iPhone apps circa 2008, before we got Waze, Foursquare and Uber. Next up: Apple.

Wearables 291
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Why Apple Can’t Ignore VR Forever

Road to VR

But as an opening gambit, Apple’s initial pitch of Vision Pro has been fairly telling of its strategy for XR. The company’s wider strategy still seems to be in play however. It’s a decidedly different tactic than what we usually see from Apple.

Apple 205