The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro
Road to VR
MARCH 12, 2024
” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap. And that’s in spite of its $3,500 price tag. So why Apple, and why now?
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