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Holoride details its in-car VR entertainment system and the opportunities for content creators [Exclusive]

The Ghost Howls

I’ve had the immense pleasure of interviewing Marcus Kuehne from Holoride, one of the most interesting and original XR startups out there : they provide in-car entertainment via VR headsets, with the VR content that has the movements synchronized with the actual movements of the car. Let’s talk about holoride. What is it?

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What Will Advertisements Look Like in VR?

VRScout

As VR entertainment and experiences continue to grow each year, the growth of VR advertisements seems inevitable—but will they be immersive or interruptive? With a major player like Unity jumping into the fray, creators have more access than ever in deciding what presence advertising and marketing elements can play in their experiences.

Unity 358
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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. A lot of people assume that because AR is about bringing the magic of 3D and animation into the real world, it’s an entertainment thing. by Tony Parisi.

AR 422
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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

More info Unity fires around 300 employees While the news about Microsoft layoffs made headlines everywhere, it was more silent the second round of layoffs at Unity. Take the survey to help the global community learn more about the skills and technologies necessary to succeed in 2023.

Microsoft 318
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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

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OpenBCI: games using brain-interfaces are coming in 3 years

The Ghost Howls

On the software side, we’ll be enabling users to bring tightly time-locked data into development engines like Unity and by building on open-source protocols like BrainFlow , the raw data will be available in most common programming languages as well. In several of the surveys we’ve run, integration with HMDs has been a top request.

Gaming 545
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The XR Week Peek (2023.07.24): Apple opens applications for Vision Pro devkits, Meta may stop the production of Quest Pro, and more!

The Ghost Howls

More info News worth a mention (Image by Sony) Sony shows the behind-the-scenes of PSVR 2 In a recent blog post, Sony Interactive Entertainment has shown the internal evolution of PSVR 2, from the initial experimentations to the final release. Let me copy-paste for you what it is about: AR/VR creators, this survey is for you.

Apple 289