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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The XR Week Peek (2021.10.19): HTC launches Vive Flow, Magic Leap 2 announced, and more!

The Ghost Howls

Image by HTC). HTC launches Vive Flow headset for relaxation, priced at $499. After endless teasings and leaks, in the end, HTC has finally unveiled its headset: called Vive Flow, it is a lightweight device for media consumption. Image by Magic Leap). Magic Leap 2 has been teased. Other relevant news.

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The Ghost Howls’s VR Week Peek (2019.12.09): Qualcomm XR2 defines the future of XR, Magic Leap having tragic sales, and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap may be in trouble, but its CEO remains confident. Some weeks ago, I’ve reported of rumors about Magic Leap being in big trouble and having assigned all its patents as collateral to bank JP Morgan, probably because it is looking for a loan or to raise a round E.

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The XR Week Peek (2021.03.16): HTC launches Tracker 3.0, Facebook has 10,000 people working on XR, and more!

The Ghost Howls

Image by Road To VR, from HTC images). HTC launches Vive Tracker 3.0 HTC was not teasing a new standalone headset, but a new Vive Tracker. I know that many of you won’t be excited by this news, but remember the Vive Tracker is one of the most successful accessories ever created by HTC. Come and visit it!

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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2.

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My predictions for augmented reality in 2019

The Ghost Howls

Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. Magic Leap.

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Why are Artificial Intelligence and Virtual Reality the Perfect XR Pair?

XR Today - Virtual Reality

Additionally, Microsoft has included AI-powered avatars for people using its Teams platforms, enabling people’s real-time interactions in meetings. Companies such as Varjo, Magic Leap, Meta, Pico, and HTC VIVE rely on AI to assist in foveated rendering. into their services and platforms.