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Gaining Behavioural Insight with Eye-Tracking VR Tech

Tech Trends VR

Companies can now track where a users’ gaze wanders and use that data to design fine-tuned experiences. Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts.

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Oculus acquires eye-tracking startup The Eye TribeThe direction.

AllThingsVR

Oculus acquires eye-tracking startup The Eye Tribe The direction you look could one day control your VR or mobile experience thanks to Facebook and Oculus’ latest buy, The Eye Tribe. The company says the ITU Gaze Tracker they helped create has become the most popular open source eye tracking software.

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What does not convince me of the eye-and-hand interface of the Apple Vision Pro

The Ghost Howls

All of this is to say that whatever is in this post must be taken as constructive criticism, not as a way to turn down what is for sure a very interesting device I’m myself excited about. But if problems with hand tracking are more acceptable, because we are used to having failures in using our hands even in the real world (e.g.

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XR Today’s Virtual Reality Guide for Enterprises

XR Today - Virtual Reality

For example, enterprises have deployed VR for upskilling and training new hires. offer new hires training for construction sites and post-traumatic stress disorder (PTSD) without any dangers. Intelligence makes it easier for VR solutions to track movements and deliver valuable content at speed to users. VR Collaboration.

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XR Analytics: The Ultimate Insight?

XR Today - Virtual Reality

” The most notable high-level use case is “architecture, engineering, and construction”, the CEO and Founder remarked. For example, do I have bad, you know, battery dispersion? Elements such as hand and eye-tracking were not commonly available in the last decade. Is my FPS not so good?

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The Five Benefits of Enterprise XR, According to Meta 

XR Today - Mixed Reality tag

XR helps designer teams get different perspectives on their designs by allowing various company officials to review a design stage without leaving their real-world location, making it easier for anyone to offer constructive feedback. The Ford Motor Company and PepsiCo are examples of companies using XR to improve their design processes.

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Hands-On With The HoloLens 2

VRScout

This, combined with a lighter carbon fiber construction, results in a far more natural experience which can be enjoyed for longer periods of time without discomfort. . The process shines especially bright when it comes to eye-tracking and voice recognition. HoloLens 2 / Image Credit: Microsoft.

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