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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

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2021 Immersive Tech Trends

Tech Trends VR

Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR. You can access the e-book for free here.

Trends 156
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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. Learn more. This is mind-blowing!

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Spatial Beats: Facebook, Snap & TikTok

AR Insider

The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). The team proposes using this AI for video conferencing, storytelling, virtual assistants, and more. See his books here. Speaking of Nvidia…. More from AR Insider….

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Igloo Vision Stirs XR World With London Open House Demo

XR Today - Mixed Reality tag

Or, if you’re not near our London office, why not book a virtual demo? Leveraging its Igloo Core Engine (ICE), the company has curated a host of content in its viewing spaces, including building information modelling (BIM), metaverse worlds, 360-degree video, game engine demos, and many others. We’d love to host you.

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How to Create an Augmented Reality App: Technology Guide 2022

ARVR

An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen. The book rotates and moves when they pick up the device and move it around. Check out this video to learn more about it.