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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Autoliv and Unity. Autoliv, one of the world’s largest suppliers of automotive safety solutions, is dedicated to providing some of the most reliable and innovative products in the world. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy.

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Virtualware Celebrates 20 Years of Operation

XR Today - Virtual Reality

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. Virtualware also served as the event’s exclusive sponsor to unite “Unity instructors and workforce development professionals,” according to a press release from the time.

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How To Become A VR Designer: Careers in the Metaverse 

XR Today - Virtual Reality

Many product development and design teams in the automotive, engineering, and construction industries are all beginning to experiment with VR design using the latest software and tools. A good strategy for any professional is to start working on building a professional portfolio.

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Immerse Lauds XR for Upskilling Anglo American Workers

XR Today - Mixed Reality tag

Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). This choice is a central part of our strategy going forward, and we’re looking to foster this growing content ecosystem. The Unity gaming engine has been fundamental to how we’ve developed content.

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On the Hunt for VR’s Killer App with Unity’s Head of VR & AR, Tony Parisi

Road to VR

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi.

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VIROO Partnerships Shows XR ‘Here to Stay,’ Virtualware CMO Says

XR Today - Virtual Reality

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. As companies increasingly demand virtual reality (VR) training solutions, enterprises like Virtualware are creating them for Europe and the world’s largest enterprises.

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Holoride details its in-car VR entertainment system and the opportunities for content creators [Exclusive]

The Ghost Howls

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Following this announcement, we partnered with Unity and Audi and for a US roadshow that brought us from Los Angeles to San Francisco. Can you tell us more about it?