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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Autoliv and Unity. Autoliv, one of the world’s largest suppliers of automotive safety solutions, is dedicated to providing some of the most reliable and innovative products in the world. Rinnai and HTC VIVE. Arksen, Varjo and Unity. Eventually, the company discovered a new need to move into the world of XR.

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Jaguar Just Showed Us The Future of Car Launches

VRScout

A competitor to the Tesla Model X, the I-PACE is a major foray for Jaguar into electric automotive transportation. So when it came to launching a future facing vehicle like the I-PACE, Jaguar needed a car launch that went above the normal conventions of previous automotive launches.

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The XR Eye & Hand Tracking Vendors for 2024

XR Today - Mixed Reality tag

Their headsets have led to multiple partnerships with major automotive, architecture, engineering, and construction (AEC), aerospace training, art and music, and defence firms. The company’s sensor and tracking technology comes in the form of the “OctoXR” Unity game engine. Here are just some of the vendors worth watching.

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This Immersive Workplace Solution Stunned ISE 2024 Attendees

XR Today - Mixed Reality tag

One of them was the Immersive Visualisation Room, which had a 5 x 5-metre space where users display 360 videos, Insta360 live streams, Unity-based architectural models, Matterport-based photogrammetry models, and immersive presentations built on Slides. In 2023, Igloo Vision showcased its various immersive spaces.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

While in all past years the answer had always been “HTC Vive”, now the king is Oculus, with both the Rift S and the Oculus Quest getting the majority of answers (especially the Quest). Unity changes how it handles XR Plugins. There will be an XR plugins manager, and some of them will be managed by Unity together with its partners (e.g.

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VRX 2017 Conference Brings an All Star Cast

VRWorld

.” The conference description states that VRX is “the only B2B event which covers the full spectrum of where VR is having the biggest impact; with insights and solutions from those leading the charge in gaming, film, broadcasting, automotive, engineering, architecture, healthcare, retail, tourism, hospitality, marketing and beyond.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by HTC Vive). HTC Vive Air is a design concept for a fitness-focused VR headset. Unity developers will get this joke Funny link.