VRScout

JUNE 13, 2023

The structure is meant to represent the company’s new brand platform, “Affordable Design. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world space.

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Next Reality AR

OCTOBER 25, 2018

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.

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ARVR

NOVEMBER 20, 2020

When we hear the term “ Augmented Reality ” the first thing that comes to mind is Pokemon Go. In this article, we will take a look at where AR is headed and the future of augmented reality in our everyday life. Augmented reality for maintenance and repair 4. Consumer Education?—?AR

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ARPost

FEBRUARY 18, 2023

Aside from activations, ZERO10 also showcased a recreation of five designs from independent phygital fashion designers, in particular, pieces from Private Policy’s Fall/Winter ‘23 collection, transforming them into augmented reality. These physical representations will also be made available for viewing in London on February 18.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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Next Reality AR

SEPTEMBER 4, 2019

Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.

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ARPost

MARCH 10, 2021

ARTECHOUSE New York City, which is known for displaying genre-pushing installations, has launched its latest immersive tech installation. A year after that, they opened in New York City. They also developed an extended reality app, which guests can use to view hidden gems in virtual art.

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Next Reality AR

SEPTEMBER 4, 2019

Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.

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VRScout

SEPTEMBER 9, 2022

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. Use musical beats to build your own virtual home in this delicious WebAR experience. Summer officially ends on September 22nd but that doesn’t mean things need to cool down.

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VRScout

MAY 15, 2020

With a professional background in advertising, Ardelean had long been interested in augmented reality and frequently tried to incorporate the tech into client projects when he worked as a creative director at a marketing agency. Augmented reality is a new skill [for many]. Special thanks to Sophia Batchelor.

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Next Reality AR

JULY 20, 2018

The HoloLens team is finally beginning to realize that in order to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.

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Next Reality AR

NOVEMBER 11, 2019

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel.

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ARPost

MARCH 10, 2021

ARTECHOUSE New York City, which is known for displaying genre-pushing installations, has launched its latest immersive tech installation. A year after that, they opened in New York City. They also developed an extended reality app, which guests can use to view hidden gems in virtual art.

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UploadVR Between Realities podcast

MAY 13, 2017

Augmented Reality in General Aviation. This is where Augmented Reality (AR) steps in. Heading from New York City to Charlotte, North Carolina, the plane experienced a bird strike just 3 minutes after take off which took out both the engines. But there is more to it than just that.

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UploadVR Between Realities podcast

JUNE 16, 2017

For a prime example of an imminent disruption long in the making, let’s take a look at the current state of augmented reality glasses. The main contenders were present last week at AR in Action in New York City. Why should such tantalizing experiences remain confined to 5-inch displays?

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ARPost

OCTOBER 25, 2019

Thus, Ally Financial partnered with MONOPOLY and 8th Wall to create an augmented reality game. Ally + MONOPOLY uses the concept of the popular financial board game and puts it in real life across six US cities. The Augmented Reality Game That Teaches Money Management. How Can You Play Ally + MONOPOLY AR Game?

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VRGames

JULY 8, 2023

Season three of the popular martial arts crime drama Warrior has finally begun airing on Max and to celebrate, they have teamed up with multicultural artists around the US to create a series of interactive murals powered by augmented reality (AR) technology.

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ARPost

MARCH 21, 2022

3D modeling studio Qreal incorporated their expertise to bring new life to an Asian American-owned bookstore in New York City, You and Me Books, in celebration of the Chinese New Year. There are already five Custom Landmarkers around the world.

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VRScout

JUNE 22, 2021

For its 20th anniversary, the international competition boasted over 30 mixed reality titles which came alive across numerous online platforms and New York City venues in compliance with CDC regulations. Image Credit: Darragh Dandurand.

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AR Insider

MARCH 3, 2021

As restaurants and other businesses look at creative ways to boost cash flow in 2021, augmented reality has come further into focus. At Magnolia Bakery in New York City, for example, AR is used to present virtual renderings of custom cakes and other speciality items.

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VRScout

JULY 17, 2018

Although a foot-long increase doesn’t seem like much, this rise in sea level would not only swamp much of the east coast, including New York City, but flood the entirety of London as well. Mixed reality helps me because it’s agony to have thoughts and dreams and visions and not have them realized,” spoke Chin.

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XR Today - Augmented Reality tag

NOVEMBER 14, 2023

Global payment system American Express announced on Tuesday it would launch a “Door to Shop Small” augmented reality (AR) campaign. Users must buy from US retailers on the Shop Small Map and online directory provided for their cards.

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Voices of VR

AUGUST 16, 2023

Kinfolk: Black Lands is described by co-founder Idris Brewster as “an Augmented Reality Archive of Black, Brown, LGBTQ, and underrepresented history in general using the power of immersive storytelling and immersive media to uplift stories from our past and connect those with the present and the future.”

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VRScout

SEPTEMBER 18, 2019

New York Climate Week takes place September 20 – 23 in New York City. . Other participating organizations and exhibits included EarthxAutoShow, EarthxTaste, a Solar Car Challenge, and Tiny House Exhibit, just to name a few. . Feature Image Credit: EarthX.

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UploadVR Between Realities podcast

MAY 19, 2017

The VR Society is putting on such an event with The Art of VR , a celebration of art and technology taking place in New York on June 22-23. As this event will showcase, virtual and augmented reality now intersect with so many industries that are based here – from fine art to real estate and from media to entertainment.

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XR Today - Mixed Reality tag

NOVEMBER 2, 2023

XR Today nominated Hololight for several XR Today Awards this year, including Best Augmented Reality Solution, Best Manufacturing and Industrial Solution, and Best Automotive Solution L4S technologies are critical for 5G-Advanced network connections and has become a central focus for Nokia’s standardisation efforts included in 3GPP Release 18.

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XR Today - Augmented Reality tag

SEPTEMBER 13, 2022

Augmented reality (AR) has become an essential tool for developing customer experiences in retail, where brands can interface with consumers for a host of use cases, including instantaneous access to key food and beverage information, trying on AR clothing, real-time product updates, and non-fungible token (NFT) promotions, among others.

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ARPost

APRIL 18, 2022

The conference opened with a discussion titled “Gaming and the Genesis of the Metaverse” featuring gaming and entertainment producer and broadcaster Erin Ashley Simon of XSET , and Facebook Reality Labs Director of Augmented Reality Business Development and Partnerships Chris Barbour.

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VRScout

AUGUST 27, 2019

With Lens Studios 2.1, So far, creators have used Landmarkers to cover NYC’s Flatiron Building in an enormous pepperoni pizza, turn LA’s Chinese Theater into a junk food paradise, and bring Paris’ Eiffel Tower to life as a wiggling cartoon character who vomits rainbows.

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EON Reality

JANUARY 15, 2018

Augmented Reality and Virtual Reality (AR & VR) are some of the fastest growing sectors of our economy. The Virtual Reality Training Academy and Development Lab at Lehman College (CUNY) teaches the skills needed to create Virtual Reality and Augmented Reality applications for enterprise and education.

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VRScout

FEBRUARY 12, 2020

The experience is certainly a novel one and a contrast to the constantly increasing pace of New York City life. We’ve been in the city for a long time and there are people around who are giving advice, support, energy, time and love to this, too. It’s not just the two of us doing everything on our own.” shares Lobser.

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ARVR

OCTOBER 15, 2021

How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Specifically, its price of $2000 stacks up against comparative photography pricing in various cities averaging $11,076, and ranging from $17,952 (New York City) and $6,178 (Montreal). Trending AR VR Articles: 1. ExpiCulture?—?Developing

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

” This year, virtual and augmented reality were well represented throughout the ceremony. This is a VR installation put on by Sony Pictures Entertainment and The Void in New York City. Dear Angelica was created using the new Oculus art program, Quill and the results are simply astonishing.

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VRScout

FEBRUARY 27, 2018

style gameplay that promises to bring the Ghostbusters Universe to life using AR as you explore your city, town or neighborhood. The only thing you’ll need to supply is a smartphone and an (optional) Ghostbusters uniform.

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VRScout

JULY 2, 2019

City of Sparkles. City of Sparkles – Through using authentic Twitter messages, City of Sparkles portrays storytelling through a virtual reality experience in New York City and San Francisco. Neural AR: Immersive Augmented Reality With Real-Time Neural Style Transfer.

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XR Today - Augmented Reality tag

JULY 11, 2023

For years, companies like Vuzix have backed the medical industry with their cutting-edge augmented reality (AR) smart glasses. With our smart glasses, they can get an expert from New York City, San Francisco, or [Baltimore-based] Johns Hopkins to join the theatre experience.

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AllThingsVR

JUNE 16, 2017

How L’Oreal uses virtual reality to make internal decisions at its New York HQ Considering the flashier features of L’Oréal’s 352,000 square-foot New York City headquarters — a full Essie nail salon and a Hudson River-facing terrace, for instance — it’s easy to walk right past the company’s virtual reality room.

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