The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

Samsung 284

Samsung Google Ukraine Sony 284

VRScout

MAY 8, 2021

AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Designed to look like a standard pair of sunglasses, the Pro 3e uses AR to project a 148” viewing screen in full 1080p HD at a smooth 60 FPS.

AR 527

AR Augmented Reality Microsoft Controllers 527

Upload VR

FEBRUARY 1, 2023

During today’s Samsung Unpacked event, Samsung announced plans to create new ‘Extended Reality’ (XR) hardware in partnership with Google and Qualcomm. This new XR platform was far from the main focus of the event, which centered around the new Samsung Galaxy S23 Ultra phone and other hardware announcements.

Samsung 87

Samsung Hardware Google Washington 87

AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

Wearables 277

Wearables AR Microsoft Apple 277

The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Qualcomm and Microsoft partnership.

AR 542

AR Haptic Las Vegas HTC 542

Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. And now, both Gear VR and Google’s platform are gone.

Samsung 109

Samsung Google Microsoft Spain 109

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 252

Microsoft Magic Leap AR Groups 252

Upload VR

JULY 10, 2023

The engineering director of Google's upcoming AR/VR operating systems has quit. At Microsoft in the 90s he co-developed Windows NT, the workstation OS which became the technology foundation of all Windows versions from XP onwards. From 2017 Lucovsky led Facebook's effort to build a new operating system for AR glasses.

Google 60

Google AR Samsung France 60

The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). This is the moment of the truth for Meta.

Trends 407

Trends Apple Google Unity 407

XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

Microsoft 65

Microsoft Sony Samsung Immersion 65

Road to VR

MARCH 12, 2024

.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap. billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode.

Magic Leap 228

Magic Leap Apple Microsoft Augmented Reality 228

XR Today - Mixed Reality tag

JULY 28, 2023

Groups like Microsoft are leveraging a collapsing military contact to keep its IVAS device lineup alive for further funding, and HTC VIVE took note to explain the importance of enterprise end-users in discussion with the World Economic Forum. Samsung Revenue Drops This week, Samsung also revealed its Q2 earnings.

Samsung 59

Samsung Microsoft HTC Healthcare 59

VRScout

OCTOBER 3, 2017

Microsoft is rescuing the beloved VR social network. The Silicon Valley social VR startup that has taken us on a roller coaster ride of emotions over the past months has big news—AltspaceVR has been acquired by Microsoft. Microsoft’s lineup of VR headsets. You can expect to see us in there tonight.

Microsoft 214

Microsoft San Francisco Samsung Virtual Reality 214

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 302

Strategy Microsoft Magic Leap Apple 302

The Ghost Howls

FEBRUARY 4, 2022

If you want to read better predictions about AR, I advise you to follow Tom Emrich , since he usually writes great posts on the topic! AR is in a growth stage (Image from the web). I think that in 2022 we’ll mostly see in AR the growth of the same trends that we saw in the second half of 2021. GENERAL TRENDS.

Augmented Reality 518

Augmented Reality AR Trends Microsoft 518

VRScout

JULY 19, 2017

If you own a mobile VR or AR headset, the laptop ban might not be as bad as you think. Sean Ong, a mixed reality developer, demonstrated in May how the Microsoft HoloLens can serve as a desktop-like workaround on an affected US-bound Emirates flight from Dubai when paired with a Bluetooth keyboard and mouse.

AR 267

AR Samsung Turkey Microsoft 267

Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

Microsoft 52

Microsoft Samsung Sony HTC 52

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? I’ve read that your team has just developed an AR contact lens! When are you going to implement a display inside the lens to make it an AR lens?

AR 396

AR Magic Leap Augmented Reality France 396

Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September. The contract is theoretically worth up to $21.88

Groups 71

Groups Microsoft Samsung Hardware 71

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

September is here, and new devices are around the corner. Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

Google 56

Google Apple Latvia Retail 56

UploadVR Between Realities podcast

JULY 18, 2017

Google Glass might be considered a sort of precursor to everything we write about on UploadVR today. Long before Cardboard, Daydream, and Tango, Google aimed to give the world a normal pair of glasses that presented simple AR overlays; far more primitive than what we see now with Microsoft’s HoloLens, but still very promising.

Google 163

Google AR Samsung Microsoft 163

UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. User Experience Is Sub-Par So Far.

AR 149

AR Microsoft Google Magic Leap 149

The Ghost Howls

NOVEMBER 27, 2023

If this were true (and it is a HUGE if), it would show that all tentatives to slow down AI development, as some scientists proposed a few months ago, are not practically possible. This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses.

Augmented Reality 331

Augmented Reality Apple Samsung Ukraine 331

XR Today - Augmented Reality tag

OCTOBER 18, 2023

Rumours of renewed work on Google’s Project Iris augmented reality (AR) smart glasses have surfaced on the internet, according to reports. Originally, Google acquired technologies from North, an AR smart glasses enterprise, and debuted the project at its I/O event.

Head Mounted Display 68

Head Mounted Display Google Augmented Reality Microsoft 68

UploadVR Between Realities podcast

JULY 18, 2017

When Ben Taft and Matt Stern, two of the co-founders of Mira, opened up the box of the Prism AR headset for me for the first time I’ll be honest: I wasn’t that impressed. The Prism AR headset, from new company Mira, is lightweight, cheap, and surprisingly effective.

AR 147

AR Google Gesture Control Controllers 147

VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

Sony 150

Sony Industry Google Oculus 150

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

AR 248

AR Virtual Reality Magic Leap Samsung 248

The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. Google meanwhile acquired Fitbit to buttress its wearables play. Follow the Money .

Wearables 235

Wearables Trends Hardware Amazon 235

XR Today - Mixed Reality tag

JANUARY 5, 2024

Ultraleap also notes how hand tracking is becoming a “mandatory feature” of major available and upcoming headsets from firms including Microsoft, Meta, and Apple. The upgraded chipset will support AR smart glasses with integrated AI features, and the firm will sell its new chip as an affordable option for workplace AR/VR/MR.

Hand tracking 78

Hand tracking Samsung Machine Learning Eye Tracking 78

Road to VR

APRIL 26, 2018

I had a chance to walk the showroom floor of VRLA 2017 with Root where he took me on a guided tour through the history of VRLA, his thoughts on AR, using VR for film production, the future of privacy in AR/VR, as well as why he is interested in seeing where eSports in VR is headed. VR/AR expert and futurist Charlie Fink.

Los Angeles 158

Los Angeles AR Augmented Reality Microsoft 158

The Ghost Howls

DECEMBER 13, 2021

Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Samsung is one of the most famous suppliers of components for electronic devices (e.g. Samsung Odyssey+).

Survey 293

Survey Apple AR Samsung 293

The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). As Karl Guttag and all the other experts say, there are various breakthroughs in optics and other technologies that have to be performed before having mainstream AR, so until this happens, AR will still just be a niche. Standalone/All-in-two headsets.

Augmented Reality 384

Augmented Reality Magic Leap AR Technology 384

The Ghost Howls

JANUARY 2, 2019

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Trendy AR glasses.

Augmented Reality 394

Augmented Reality Magic Leap Leap Motion AR 394

The Ghost Howls

OCTOBER 5, 2020

It’s that time of the week when I report to you the best news of the week in the AR/VR fields, so fasten your seatbelts and get ready! Some months ago, Road To VR unveiled that Canon was going to update its mixed reality offering with the Mreal MD-20, a high-quality passthrough AR headset that substituted the previous MD-10 model.

AR 449

AR Oculus Google Tips 449

The Ghost Howls

OCTOBER 16, 2023

More info — Use Google Translate! I don’t know for whom this is “affordable”, maybe Tim Cook, Bill Gates, or people that have sold both kidneys… More info Microsoft completes the acquisition of Activision-Blizzard After many months of legal disputes, Microsoft has finally received the green light to acquire Activision-Blizzard.

Unity 316

Unity Ukraine Microsoft Samsung 316