The Ghost Howls

MARCH 28, 2021

In December 2020, I had a nice chat about the Open AR Cloud with two amazing professionals that are working with it. The Open AR Cloud defines itself like this. An amazing project few people are talking about. Julia Beabout, the CEO of Novaby, an award-winning, virtual art production company specializing in 3D/AR/VR.

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The Ghost Howls

MARCH 22, 2022

I’m back in Italy, but I have left a piece of my heart in Austin, where I had an unforgettable experience both on the personal and professional side at SXSW (you can read more about my experience here ). It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. Other relevant news.

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The Ghost Howls

NOVEMBER 15, 2021

I’m still here in the US for some days after having attended AWE, planning to meet some interesting people before heading back to Italy. Niantic has just launched its Lightship SDK to offer every developer the same toolset Niantic is using to build its geolocalized AR experiences like Pokemon Go. Qualcomm has announced Spaces.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). Where: Turin, Italy (and Online).

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Road to VR

SEPTEMBER 9, 2021

Facebook and Ray-Ban today unveiled Stories, a new line of tech-forward glasses the companies hope will pave the way for a future of smart and stylish AR devices. Stories are being offered in three distinct flavors: Wayfarer, Round, and Meteor, all of which appear to be pretty similar to original Ray-Ban frame designs.

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Road to VR

APRIL 13, 2017

VR First , the global initiative to seed academic institutions with VR/AR hardware and software, today announced that it’s nearly doubling the number of its VR labs in universities and science parks across the globe by the end of 2017. image courtesy VR First. image courtesy VR First.

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The Ghost Howls

MAY 23, 2023

So the next 2–3 weeks are going to be crazy for me, so sorry if I will make the comments on the newsletter a bit shorter than usual. On the personal side, I’m a bit devasted by the flood that happened in central Italy. Magic Leap has factories in the US and Mexico able to produce AR glasses.

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Road to VR

MARCH 17, 2021

A message uncovered by IGN Italy when plugging in a pair of wireless headphones into an Xbox Series X/S caused a stir in the VR community, as it seemingly alluded to some level of VR support baked into Xbox consoles. In English, we use ‘headset’ interchangeably with VR, AR and audio, but that’s not the case in Italian.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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The Ghost Howls

SEPTEMBER 16, 2019

iOS 13 contains code to test AR apps on a headset. Last week I teased how iOS 13 contained references to an AR glass dubbed “ Garta ” and to an AR launcher for apps called “Starboard”. Well, this week, we had new confirmations on AR included in the new iOS 13. (Image by Martin Hajek). DAQRI shuts down.

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The Ghost Howls

FEBRUARY 13, 2023

I’m back in Italy! Just the time to eat some homemade pasta and I got a cold, which mixed with the jet lag of the trip from China, means that I’m truly having some great days But nothing can stop me from writing the roundup of the best AR/VR news of the week for you, my lovely readers!

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The Ghost Howls

JULY 13, 2021

Probably I should tell you that I was busy with VR projects, but the truth is that I have been celebrating a lot lately, especially the recent victory of Italy in the Euro 2020 soccer championship. Ok, enough with football… let’s get back to AR and VR…. AR users to reach 800M by the end of the year. Top news of the week.

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The Ghost Howls

MAY 27, 2021

360 Videos are not VR / Smartglasses are not AR. The best way to trigger someone from the XR communities is talking about 360 videos and define them VR , or writing a post on smartglasses, and share it with the #AR tag. So disappointed that Italy was not in the top 10. 5-10 years AR Cloud? 5-10 years.

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The Ghost Howls

JANUARY 25, 2021

He wants that people start trusting Facebook , following a route similar to the one followed by Microsoft, that went from a company that no one trusted security-wise (Windows Me was a virus disguised as an operating system) to a company that is considered good in making software (Windows 10 and Azure are very good solutions).

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The Ghost Howls

DECEMBER 8, 2020

It’s the day in which in Italy we prepare the Christmas tree and I send an enormous hug to all my family. It also produces a modified version of this headset with two color cameras on the front plate to have high-quality passthrough AR. Google shuts down Google Poly. Top news of the week. Image by Respawn Entertainment).

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The Ghost Howls

JUNE 19, 2023

This is its description that I lazily copy-pasted: AR/VR creators, this survey is for you. Which tools and platforms are you using to build mind-bending creations? The survey takes about 15 minutes and covers VR, AR, and mixed reality sectors. Just pick a language you’re most comfortable with.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 XR Today spoke to David Goldman, Vice-President of Marketing, Lumus to explore the augmented reality (AR) smart glasses industry.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days!

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The Ghost Howls

FEBRUARY 9, 2020

While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. These are pretty cool, also because the Snapdragon XR 2 is much more powerful than the 835 mounted by the Oculus Quest.

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The Ghost Howls

MARCH 21, 2021

Facebook reveals its work on the UX of AR of the future. Facebook has unveiled new details on the research it is performing on the UX of the AR glasses of the future. It comes as no surprise so the rumor of some weeks ago about Facebook developing its smartwatch … it can be a very previous device to pair to its future AR glasses.

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The Ghost Howls

OCTOBER 18, 2018

I’m very happy to talk about a very important event that will take place very soon in my city of Turin (Italy): the VIEW Conference. As you can see, these are topics that interest all of us… and I guess that you, like me, are most excited by the last point. October, 25th (Wednesday) – 17.00. More details.

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The Ghost Howls

JULY 19, 2021

It’s a nice summer day here in Italy, and I hope things for all of you are going well. Facebook has given up on brain-computer interfaces (BCIs) to focus on EMG-based wristwatches , which are considered a more practical path for input in AR and VR. Digilens and Luxecel present innovations for AR lenses.

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The Ghost Howls

NOVEMBER 10, 2019

If you will be in Italy, please come visiting me! Here you are the Eventbrite page ) I can’t wait to see who will win the VR Awards tomorrow ! There’s a lot to say about me, but I think you are more interested in the weekly roundup of news, so…. Image by Google). Google completely opensources Cardboard.

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The Ghost Howls

SEPTEMBER 20, 2021

This one is the last AR/VR news roundup for this summer! I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 !

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The Ghost Howls

OCTOBER 10, 2022

Among other things, I have written a fantastic post about the VR concerts worth millions of dollars that Pico is doing in China ; I have been interviewed in a podcast by Moonbase ; and this Saturday I will be close to Turin (Italy) speaking at a science and technology festival about my work in immersive concerts. Kura is still alive.

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The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Will we meet there?

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The Ghost Howls

OCTOBER 31, 2021

Here in Italy we were not used to celebrating it when I was a kid, but children now have fun dressing up and asking for some sweeties from their neighbors. Apart from this, we had a few important announcements, like for instance: GTA San Andreas coming to Quest 2 Project Cambria : a hybrid AR/VR headset arriving next year. Learn more.

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The Ghost Howls

OCTOBER 19, 2021

Magic Leap is back: CEO Peggy Johnson has just unveiled in a post on the company blog the Magic Leap 2 , the new version of the AR glasses from the company in Florida. Johnson also claims that ML2 will have the biggest FOV in the AR market (with the exception of RealMax, of course), with double of the field of view area of Magic Leap 1.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google.

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The Ghost Howls

MARCH 14, 2020

You never know when you won’t be able to go to the office anymore: usually, here the restrictions are being released during the evening for the morning after. So, keep a VR (and/or) AR headset at home so that you can keep working on XR software even during the lockdown. Well, mobile AR can be of great help in this sense.

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The Ghost Howls

MARCH 9, 2020

So I want to thank all the wonderful women that are part of our AR and VR community for what they do every day and I also wish them the best for their future. As for me, I’ve been flooded by worldwide requests asking how I am here in Italy. The coronavirus outbreak is getting worse here in Northern Italy.

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The Ghost Howls

MARCH 3, 2023

Yes, Google Cardboards. According to a fast research I did on Google, Xbox One sold more than 50M units, and the total number of monthly ACTIVE Xbox users, including the ones on Game Pass, is around 120 million. The trends are key Current economic conditions are also just bad.

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The Ghost Howls

MARCH 23, 2020

Jokes apart, before starting, let me send a big hug to all of you that are in quarantine because of the coronavirus and thank all the people that in these days have cared about me after having heard the sad news about Italy (Simon, David, Daniel, Suzie, Mark… John that has been so kind… Sebastian, and many others!). Image by Valve).

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The Ghost Howls

MAY 11, 2020

Mothers and grandmothers are the best, and they care about us during the good and the hard times… their love is infinite. A big and warm hug to all of them And while we celebrate our mommies, let’s read some cool AR/VR news! Investments in AR/VR companies are at 2013 level. NASA can work 90% faster thanks to AR.

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XR Today - Augmented Reality tag

JANUARY 3, 2023

The augmented reality (AR) headset manufacturer gained $450 million from the Saudi Arabian Public Investment Fund (PIF). Additionally, significant technology and extended reality (XR) firms like Google and AT&T have provided Magic Leap funding since the company’s debut in 2010.

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The Ghost Howls

AUGUST 6, 2018

I’m back in Italy. Being in China has been wonderful and I have really sweet memories of it… I’ll return there for sure, there are so many things I have still to discover. If you don’t know who Charlie Fink is, well, open Google and start looking for some of his online posts.

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