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AR Content is Coming to Google Maps, But It Won’t Matter Until There’s a Headset to See it Through

Road to VR

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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NASA & Google Partner To Create An AR Solar System

VRScout

Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. These 3D models are designed primarily for educational purposes, offering users valuable information on each subject. Image Credit: Google.

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Google Will Soon Begin Testing Its AR Prototypes In Public

VRScout

Keep a look out for Google’s AR glasses next time you’re out for a stroll. This past January, reports began circulating that Google was in the development of its own augmented reality (AR) glasses that enable wearers to blend virtual graphics with the real world. Image Credit: Google.

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Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.”

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The AR Location Wars, Part I: Google

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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Google Announces International AR Pilot Programme

XR Today - Augmented Reality tag

During Google I/O 2024, a developer-focused product showcase, the firm unveiled new Geospatial Creator AR tools to boost location-based immersive experiences this week. Google also leverages its Maps application to allow smartphone users to operate AR content via integrated services such as Street View and Lens.

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Snapchat Resurrects AR Lenses via Google Chrome Extension

XR Today - Augmented Reality tag

Snapchat has introduced ‘Snapchat Camera for Chrome’ that enable users to add AR Lenses to their webcams using a Google Chrome extension. The AR Lenses can then be used for video calls, video recordings, livestreams, and more, with the option to utilise any custom lenses creations as well.

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