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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

The Ghost Howls

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Google is going to buy North. Top news of the week.

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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The XR Week Peek (2022.07.25): Google to test AR glasses in the wild, Pico 4 spotted, and more!

The Ghost Howls

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Like seemingly all big tech firms these days, it appears to be working on AR glasses.

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device.

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10 Years Ago Zuckerberg Bought Oculus to Outmaneuver Apple, Will He Succeed?

Road to VR

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. And he put his money where his mouth was by dropping more than $2 billion in 2014 to buy Oculus, a small startup that precipitated a grassroots resurgence of virtual reality technology.

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