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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. ” Apple Launches Vision Pro SDK, but What Do Audiences Think?

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. Learn more (Trailer) Fill SlashData’s survey and win prizes Also this year I’m supporting the survey about XR that SlashData is carrying on.

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

Mark Gurman in his latest update confirmed that Apple will announce its Reality Pro headset in Spring , give more details about its development practices during WWDC, and then release the device during the autumn. The new report regards other devices in the work at Apple. But this is something that we already knew.

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The XR Week Peek (2023.12.04): Varjo announces XR-4 headset, Quest 2 sells much more than Quest 3, and more!

The Ghost Howls

More info (Varjo launches XR-4 headset) More info (Varjo’s launch on Road To VR) More info (Varjo opens up waiting list for consumers) Other relevant news Quest 3 is selling well, but Quest 2 much better Quest 3 sales are not going bad, and the headset, after Black Friday , has now already 5% of the shares of devices on the SteamVR survey.

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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Marketers and analysts might argue that comparing these types of units to standard display advertising isn’t an apples-to-apples comparison, but we’d argue they are wrong. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. How do you best utilize a platform like this?

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