The Ghost Howls

APRIL 22, 2024

Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all.

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XR Today - Mixed Reality tag

MAY 3, 2024

Apple Vision Pro battery life has been a hot topic of conversation ever since Apple announced its proprietary spatial computing headset. Apple chose this design strategy for a reason. Apple Vision Pro Battery Life: The Basics So, how much battery life do you actually get with the Apple Vision Pro?

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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ARPost

JUNE 3, 2022

However, Meskill also had a lot to say about the software, including one potentially unforeseen change. The other kind of theme for us is that we’re really exploring our [independent software vendor] program in collaboration with Qualcomm.”. . “With your mind’s eye, you can extend that five years into the future.”

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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XR Today - Mixed Reality tag

MARCH 27, 2024

Tencent is reportedly providing the Apple Vision Pro a much-needed bridge to the Chinese market by making some of its most popular apps available on the device. We already know that Apple is planning to release the Apple Vision Pro later this year, as Tim Cook, Apple’s CEO , confirmed to state media at the China Development Forum in Beijing.

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. This would be similar to Google's existing primary strategy with smartphones, tablets, smart watches, and laptops. This would be similar to Google's existing primary strategy with smartphones, tablets, smart watches, and laptops.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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Upload VR

APRIL 23, 2024

John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. If you somehow missed the news yesterday, Horizon OS is the new name for the Quest system software, which Meta will also make available to third-party headset makers, starting with ASUS, Lenovo, and potentially LG too.

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Road to VR

JANUARY 16, 2020

A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc.

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Upload VR

JUNE 10, 2022

A prominent supply chain analyst predicts Apple’s headset will launch in mid 2023. Ming-Chi Kuo is a TF International Securities analyst mostly known for predicting Apple products & moves over a year in advance using his supply chain sources. WWDC is Apple’s yearly software conference, almost always held in June.

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Road to VR

NOVEMBER 21, 2017

It’s unclear what software would be running on Samsung’s new headsets as it appears as though Samsung has a non-exclusive agreement with Oculus since the Samsung S8, S8+, and Note 8 are both Daydream and Gear VR-enabled, but it doesn’t appear that Facebook has a non-exclusive agreement with Samsung. Support Voices of VR.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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VRScout

SEPTEMBER 12, 2017

While many were pumped to see a new iPhone, Watch, and Apple TV announced at Apple’s special event from the brand-new Steve Jobs Theater in Cupertino, California, we’ve all been waiting to hear more about the company’s augmented and virtual reality efforts.

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Upload VR

JULY 15, 2022

Apple plans to release a “more affordable” headset in 2025, Ming-Chi Kuo claims. Ming-Chi Kuo is a TF International Securities analyst mostly known for predicting Apple products & moves over a year in advance using his supply chain sources. Kuo predicts this strategy will let Apple reach 10 million units by 2026.

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Details here: UploadVR David Heaney This also isn't the only software-first Big Tech company partnering with a Korean hardware company on an XR headset. Quest Pro 2?

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XR Today - Virtual Reality

JANUARY 1, 2024

Apple began building the Apple Vision Pro with a focus on enterprise needs. With these innovative solutions, vendors can allow users to interact with virtual applications and software more naturally, using their eyes, voice, and gestures. Innovators like Apple are taking a similar approach with the Apple Vision Pro.

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XR Today - Mixed Reality tag

MAY 1, 2024

As a result, immersive learning tools, platforms, and software are being adopted in every industry. It can also include learning management systems where you store and author content, and workforce management software to help distribute training resources. These tools can empower subject matter experts to support employees on the job.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Apple’s new visionOS operating system is easily one of the most anticipated new solutions announced at WWDC this year. For years, Apple fans have been left to scour the rumor mill for news about an impending Apple headset. Now we finally have not just one Apple VR/AR announcement, but multiple. What is Apple visionOS?

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VRScout

OCTOBER 29, 2020

Eric Vezzoli, head of the French software company, and his team built Haptic Composer and Interaction Builder, to push extended reality experiences to the next level. Vezzoli believes good, intuitive haptic design can make or break a larger user retention strategy for bonding with a product and piece of hardware.

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Upload VR

JULY 3, 2023

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. Luckey On Apple Vision Pro Discussing VR, Diamandis first asked Luckey for his views on Apple Vision Pro. If Apple had tried to go after the low end of the market, that would've been a mistake.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

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Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox.

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Upload VR

JANUARY 12, 2024

Langley reported that Google shifted its strategy to providing the software platform for other companies' hardware products instead: Android "XR" for headsets and Android "micro XR" for glasses. This would mirror Google's existing primary strategy with smartphones, tablets, smart watches, and laptops.

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XROM

JUNE 5, 2023

Apple, known the world over for its exquisitely designed and finely crafted products, has long been anticipated to enter this new spatial realm. And now, with the announcement of Apple Vision Pro, those expectations have been richly fulfilled. billion people and large youth population.

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Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. It runs all the games and experiences that UploadVR Jamie Feltham Flash forward to early 2023, and Samsung announced that it was working on XR hardware, with Google handling the software.

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XR Today - Virtual Reality

MARCH 7, 2024

Meta notes how the Caddy demo highlights how VR/MR can increase accessibility to tools such as CAD and 3D modelling software – with Meta noting how the tech can “level the playing field.” Seemingly, that re-organised strategy is underway. LG’s smart OS has a platform worth approximately $750.5

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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Upload VR

JUNE 27, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, but Meta reportedly plans to ship full AR glasses in 2027 and seed an early prototype to developers as soon as next year. In February Samsung officially announced it was working on an XR headset, with Google handling "the software".

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ARVR

DECEMBER 23, 2022

This is driven by enterprise AR hardware and software that boosts productivity through line-of-sight guidance. billion, driven by gaming-dominant VR hardware and software spending. That will take years due to technological and cultural hurdles, but could be accelerated by Apple’s rumored entrance. billion in 2022.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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AR Insider

MARCH 23, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Apple Steps Further Into AR’s Future.

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