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Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset

Road to VR

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. The report maintains Apple may be using a M2 SoC with 16 GB of memory. making it a mixed reality headset.

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Apple Trademarks XR Operating System

XR Today - Mixed Reality tag

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. The firm filed its trademark under a shell company.

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Apple rolls out nudity-scanning feature on Messages to UK, other countries

Digital Trends

Apple is rolling out the nudity-scanning feature on the Messages app to users in the U.K., Canada, Australia, and New Zealand.

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Apple may have given us a hint at its AR/VR headset’s name

TechCrunch VR

Apple’s highly anticipated mixed reality headset may now have a name, according to a Bloomberg report earlier this week. and global markets related to the device that were filed by Apple-affiliated firms. Filing trademarks under a different company name is not uncommon for Apple. Can Apple keep the AR industry alive?

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition.

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Peter Jackson’s New Studio is All About AR Storytelling

VRScout

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. The New Zealand native is responsible for some of the medium’s most technologically groundbreaking work, including the Lord of the Rings and The Hobbit franchises.

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Bigscreen Beyond Ultra-Compact SteamVR Headset Now Shipping

Upload VR

Bigscreen is also now accepting orders from 13 new countries: Bulgaria, Croatia, Cyprus, Estonia, Hungary, Iceland, Latvia, Lithuania, Luxembourg, Malta, Romania, Slovakia, and Slovenia. That's in addition to the existing supported countries: United States, the United Kingdom, "most of Europe", Canada, Australia, New Zealand, and Japan.