The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. The new report regards other devices in the work at Apple. And others planned for later, like Beat Saber.

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Microsoft Survey Apple AR 318

The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. NVIDIA and Siemens partnered for the “Industrial Metaverse”.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. The industry is taking note of this significant cross-hardware update.

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XR Today - Mixed Reality tag

MAY 2, 2024

In contrast, Apple is establishing a walled garden ecosystem to support its spatial computing vision, which opposes Meta’s new open approach. It appears that Meta is trying to compete with Apple’s approach to its hardware ecosystem. You could drive the Apple displays from Quest silicon.

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Upload VR

FEBRUARY 21, 2023

It was developed by Khronos, the same non-profit industry consortium managing OpenGL. OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. OpenXR is the open standard API for VR and AR development. It officially released in 2019.

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Road to VR

NOVEMBER 2, 2017

Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table. image courtesy Khronos Group.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

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ARPost

FEBRUARY 6, 2023

Virtual reality is transforming industries and has so much to offer in terms of exposing people to new experiences they otherwise wouldn’t be able to enjoy. Furthermore, developments in the VR industry are improving existing technology. Thus, in the future, VR users are less likely to encounter such issues.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase. Where is Apple’s AR Headset?

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. The executive introduced updates on Qualcomm’s AR2 smart glasses platform, which aims to transform the AR industry with a novel, open platform for device development.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. We used Spatial as our platform and pushed their Unity SDK to the extreme to yield the most visually stunning and immersive space built on the platform.

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XR Today - Augmented Reality tag

MAY 22, 2023

Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi. The Unity-powered platform also offers visualisations of over 2,500 cities in 49 nations containing “comprehensive 3D geo datasets.” operating system or later.

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The Ghost Howls

FEBRUARY 17, 2020

The Coronavirus is impacting the whole XR industry. The damn coronavirus Covit19 is ruining the life of millions of Chinese people, and together with this, it is also impacting various industries, XR included. Apple now lets add you add “buy” button to AR Quick Look. We now know how much Sony has paid for Insomniac Games.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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Apple Survey Machine Learning AR 289

VRScout

MAY 3, 2017

Demonstrated live on-stage during the Unity Vision Summit, you can already try it out for yourself in the Unity 2017 beta. Streaming services Netflix and Hulu have been in the VR space for a while (Netflix announced their app for Gear VR all the way back in the fall of 2015), and Sony-owned Crackle is attempting to catch up.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

As the gaming industry eclipses the movie and filmmaking sector, gaming firms are leveraging their technologies to create next-level immersive experiences. Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this.

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UploadVR Between Realities podcast

AUGUST 11, 2017

This summer, it launched on Sony’s PlayStation VR. According to the team, between the bundling deal and individual sales (of which platform owners like Sony, Facebook and Valve usually take nearly a third) the title has generated more than $1 million. ” Accepting The Possibility Of Failure.

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The Ghost Howls

AUGUST 29, 2022

Image by Sony Interactive Entertainment). It is now official: Sony Interactive Entertainment has confirmed on Instagram that the PlayStation VR 2 headset is going to launch in “early 2023”. If this is confirmed, it means that in 2 weeks, there will be people that will actually try the new headset by Sony. Top news of the week.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift. Almost everyone in the industry has “AR/VR” listed on their Twitter account. I’m not alone.

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XR Today - Mixed Reality tag

NOVEMBER 16, 2023

Avalon is a global, remotely-operated gaming studio staffed by some of the world’s top video game industry executives. Furthemore, the platform is compatible with most gaming engines, including Unity, Unreal Engine, and others. This also includes Amazon Polly, Mixamo, Apple’s ARKit, and many more.

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The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. This could be The Unity Cube 2.0. Other relevant news.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system.

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XR Today - Mixed Reality tag

MAY 24, 2023

These writers reveal their complete lack of knowledge of the Metaverse and covertly undermine the efforts of an entire industry with clickbait propaganda. This fallacy consciously overlooks the massive numbers of startups, tech firms, analysts, experts, and others involved in the industry. The Death of the Consumer Metaverse?

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XR Today - Mixed Reality tag

MAY 10, 2023

Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. A big change is happening on the industry side, with many companies recognizing the importance of hand-tracking technology.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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XR for Business Podcast

JULY 7, 2020

I mean, that's an industry that's been completely revolutionized by real time 3D and by VR. Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. A video is not like a walkthrough.

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XR for Business Podcast

JULY 7, 2020

I mean, that's an industry that's been completely revolutionized by real time 3D and by VR. Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. A video is not like a walkthrough.

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Gaming Unreal Data Machine Learning 78

UploadVR Between Realities podcast

NOVEMBER 15, 2016

We captured the transition from a couple companies shipping development tools to hobbyists into a fast-moving industry driven by some of the world’s largest tech companies, each of which is selling increasingly sophisticated systems directly to consumers. The transition for both the VR industry, and for UploadVR internally, has been enormous.

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XR for Business Podcast

JULY 7, 2020

I mean, that's an industry that's been completely revolutionized by real time 3D and by VR. Look at the automotive industry right now, and what we do in the process. Then again, you should look at the adoption of game engine technology in the automotive industry. A video is not like a walkthrough.

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Unreal Data Machine Learning Tools 60

The Ghost Howls

DECEMBER 28, 2023

After some puzzling about how to solve this, I used a spare Valve Index headset rear foam spacer (made for small heads) and cut off the portion that plugs into the Index harness, before sticking strips of industrial-grade Velcro onto the rear. Pimax has always been pushing innovation in the VR industry. Glass aspheric lenses.

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The Ghost Howls

JULY 3, 2023

It was our hope for Google entering the AR race together with Meta and Apple. More info (Meta Quest+ gaming service) More info (Cross-buy available for Meta Quest+ games) Unity announces AI tools when Valve stops AI games This week has been an emotional rollercoaster for games (VR and not) made with the support of artificial intelligence.

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Google Gaming Unity Machine Learning 264

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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