XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Microsoft Apple Education Training 66

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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Apple Samsung Eye Tracking Google 386

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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Unity Groups Unreal Industry 90

The Ghost Howls

JULY 3, 2023

It was our hope for Google entering the AR race together with Meta and Apple. We already saw this problem happening when HTC departed from the Steam platform to build its Viveport store because hardware sales were not enough to have an ambitious business. Muse looks a lot like ChatGPT integrated inside Unity.

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The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. New rumors on Apple and Meta devices. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies.

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Upload VR

FEBRUARY 21, 2023

OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. Even if the Unity integration supported OpenXR, there are other barriers to releasing VR apps to other stores. It officially released in 2019.

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The Ghost Howls

AUGUST 16, 2020

Outside VR, the big news to keep an eye on is the dispute between Epic Games and Apple (and Google), which could lead to a complete change in how app stores are managed, even in VR. The HTC Cosmos Play will be an enterprise headset. Now HTC has changed its mind, and the Play has become an enterprise headset.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. As one of the better-known companies in the virtual reality space, HTC VIVE has already proven to be a valuable partner for countless companies transitioning into the XR space.

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Entertainment Augmented Reality Virtual Reality Unity 114

Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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Microsoft Magic Leap AR Groups 252

Upload VR

JANUARY 12, 2024

Right as CES 2024 got underway, Apple told the world to " get ready " after confirming the Apple Vision Pro release date. Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra. We even found a cheap Vision Pro knockoff at CES.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. HTC releases its “metaverse phone”. Other relevant news.

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Machine Learning Eye Tracking Unity Hardware 361

VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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Augmented Reality Apple Training Unreal 190

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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Survey Apple AR Samsung 293

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset. One-year price performance for SNAP as of 2/3/20 Sony Corp.

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The Ghost Howls

JANUARY 25, 2022

It will also be a defensive move against Apple. Apple could announce its headset. Apple could announce its headset. Concept render of the upcoming Apple headset (Image by Antonio DeRosa). And there is still the possibility that Apple cancels the project, something that wouldn’t be new to it.

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Virtual Reality Eye Tracking Apple Government 480

The Ghost Howls

JANUARY 20, 2021

And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet. Companies like Pico, HP, Valve, and HTC are already performing very well in this sector. Yes, it’s a lot of time, but these are realistic projections. The rise of enterprise.

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Virtual Reality Trends China HTC 517

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Companies such as HTC VIVE, Lenovo, Meta Platforms, Pico, and others have tapped Qualcomm’s solutions. Developers can also download its software developer kit (SDK) for Unity and Unreal Engine.

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The Ghost Howls

MAY 4, 2020

At the same time, Apple having always mediocre graphics cards on its laptops and its closed ecosystem have not helped much either in keeping this VR support alive. Not to mention the fact that Apple has always said that it is not interested in VR, but only in AR. Sony reveals finger tracking technology for controllers.

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The Ghost Howls

AUGUST 15, 2021

But actually, there have been many failures, mistakes, critics, things that made me sad , and some of them are known, others a bit less.

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China Unity Technology Italy 377

The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. HTC will focus more on the enterprise market. It’s time to upgrade this old system (Image by Sony).

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The Ghost Howls

APRIL 4, 2022

I’m sure that after April, 20th, the Meta Quest ecosystem will appear even richer than it is now , creating a wider gap with other companies that may think about competing with the Quest, that is Pico, HTC, and even Apple. Image by Sony Interactive Entertainment). Unity talked about PlayStation VR 2 at GDC.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

Oculus and HTC had been holding details surrounding Rift and Vive launch windows close to the chest, probably because they had delays to announce and need to nail down new plans. First, HTC delays the Vive until April 2016, with plans to show an updated developer kit at CES in January. In December, these plans become known. April 2016.

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San Francisco HTC Unity Conference 100

The Ghost Howls

MARCH 23, 2020

Unity is offering 3 months of Free Learning so that you can sharp your development skills. In the meantime, even HTC that was safe until now is having troubles in manufacturing the external tracking faceplate , whose release date will be delayed. It is another step towards the creation of a great AR ecosystem for Apple.

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The Ghost Howls

JUNE 20, 2021

Apple , the company that many see as the possible savior of privacy in AR and VR is basically the company that invented the walled gardens , and the building of the hardware and the software together so that to control all the technological stack. Do you remember the leaked letter written by Zuckerberg when he wanted to acquire Unity?

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Data Google Hardware Government 409

UploadVR Between Realities podcast

AUGUST 11, 2017

It released with the launch of the HTC Vive in early 2016 and Facebook’s Oculus Touch controllers for Rift late in the year. This summer, it launched on Sony’s PlayStation VR. “I had a lot of trouble transitioning to Unity and VR, and 3D art I’d avoided for ages,” Sarah Northway said.

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Machine Learning Groups Unity Gaming 137

VRScout

MAY 3, 2017

PlayStation looks to an arcade rollout, Shazam goes augmented, AMD wants to go wireless, HTC Viveport’s new subscription service, the investment & funding wrapup, and more… You can enjoy the full audio recording below: IT’S NOW WAY EASIER TO COMBINE 360 VIDEO AND ANIMATION. APPLE HIRES AUGMENTED REALITY EXPERT FROM NASA.

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360 Video Video Augmented Reality Unity 150

XR Today - Mixed Reality tag

AUGUST 3, 2023

Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. Moreover, Apple recently made a huge splash in the XR market with the Vision Pro, an XR device which leverages eye and hand tracking for its spatial computing input system.

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Hand tracking Eye Tracking Technology Hardware 75

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

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XR Today - Mixed Reality tag

MAY 10, 2023

Although, with more recent commercial headsets like the Meta Quest Pro and Sony’s PSVR 2, the technology is finding a home in affordable immersive products. As we move forward in 2023, many predictions are being made about the industry, but much depends on Apple’s release of their headset.

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Hand tracking Technology Eye Tracking Hardware 89

The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. If you want to watch it, it’s a very interesting 2-hour-long video and you can find it here [link] together with a summary of the key points he said.

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XR Today - Mixed Reality tag

MAY 24, 2023

Uniting the Industry Multiple companies, from Meta Platforms, Qualcomm, NVIDIA, Microsoft, HTC VIVE, ByteDance, Sony and even massive telecoms like Nokia and T-Mobile are chipping in to increase adoption rates for spatial technologies. Imagine an internet where only Apple computers can connect to the web.

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Industry Technology Microsoft Tools 139

The Ghost Howls

DECEMBER 28, 2023

Eye Tracking Apart from sessions a few years ago using the HTC Vive Pro Eye and Microsoft Hololens, I didn’t have any experience with eye tracking. There is a small tab (visible in the image above) that starts a simple Unity-based application, with a series of white and green dots that must be followed by the user.

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The Ghost Howls

DECEMBER 8, 2021

Even the big players like Sony, Apple, and Microsoft have substantially reduced their production estimates for 2022, whilst processor manufacturers talk of delays into 2024. The name was of course inspired by “The Unity Cube” application (Image by Rob Cole). Image provided by Rob Cole). The Guncube.

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Controllers Haptic Hardware Simulation 491

XROM

JULY 18, 2021

Alvin is the China President at #HTC leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments). BigscreenVR has partnered with many of the major movie studios including Paramount Pictures and Funimation (Sony Pictures). 7- Alvin Graylin. 16- Vinay Narayan.

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