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10 Years Ago Zuckerberg Bought Oculus to Outmaneuver Apple, Will He Succeed?

Road to VR

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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What does not convince me of the eye-and-hand interface of the Apple Vision Pro

The Ghost Howls

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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The XR Week Peek (2024.02.06): Apple ships the Vision Pro, Meta had record revenues, and more!

The Ghost Howls

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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The XR Week Peek (2024.03.12): Apple aims at a $1500 Vision device, Plutosphere shuts down, and more

The Ghost Howls

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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The XR Week Peek (2023.05.23): Leaks and rumors about Apple headset intensify, VRChat to launch Creator Economy, and more!

The Ghost Howls

On the technological side, it has been exciting. Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Kuo now sustains that Apple told the manufacturers that the device may sell 7–10M units in its first year of life.

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The XR Week Peek (2022.01.03): Quest 2 sales spark a debate on kids and VR, Apple hires XR communication rep, and more!

The Ghost Howls

VR had a great Christmas, and in particular, Oculus Quest 2 had a great Christmas. I’ve written a post highlighting these concerns and asking that we all cope with this problem: if parents do not want to respect the 13 years old limit, at least we should educate them on how to give their children a safe VR experience (e.g.

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The XR Week Peek (2022.06.06): Sony announces four games for PSVR 2, and Apple today…

The Ghost Howls

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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