Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

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Hardware Google AR Samsung 120

AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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ARPost

JUNE 3, 2022

” Even more was revealed by Jared Ficklin, Chief Creative Technologist at argodesign , who helped develop the Magic Leap 2 hardware. The idea is that it’s a garment, not a piece of hardware. You can’t just have hardware, you can’t just have software, it’s the whole ecosystem that’s necessary,” said Kling.

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Magic Leap Hardware Software AR 322

VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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Sony Apple Gaming Magic Leap 399

UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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Upload VR

DECEMBER 13, 2023

ByteDance's main hardware focus now is the development of a high-end Apple Vision Pro competitor incorporating "cutting-edge technologies", a project which Osawa reports is codenamed Swan. But it declined to answer specific questions, such as whether a new headset with the XR2 Gen 2 chipset was on the horizon.

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Apple Arizona Strategy Hardware 145

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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AR Wearables Apple Strategy 542

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Upload VR

APRIL 23, 2024

John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. UploadVR David Heaney Carmack points out that third-parties will have to price higher than Quest, since Meta sells its hardware at cost. You could drive the Apple displays from Quest silicon.

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Software Hardware Strategy Entertainment 130

Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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XR Today - Virtual Reality

MARCH 8, 2024

Moreover, during the last quarter of 2023, Apple was readying consumers with its Vision Pro device – released in February 2024 – which also contributed to broader investments into headsets. Is Meta on the Uptick?

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AR Virtual Reality Apple Strategy 210

Anand Tech

JUNE 5, 2023

As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies.

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Apple Augmented Reality Strategy Conference 77

Road to VR

JANUARY 16, 2020

A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc.

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Head Mounted Display Strategy AR Machine Learning 159

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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Trends Apple Google Unity 416

Road to VR

FEBRUARY 14, 2019

What on Earth is a social networking company doing buying a VR hardware startup, and for that much money? We are vulnerable on mobile to Google and Apple because they make major mobile platforms. We will need a large investment and dedicated strategy to build the best services in these spaces.

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Strategy Unity Google Apple 224

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Apple California Wearables Hand tracking 141

Road to VR

NOVEMBER 21, 2017

It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR.

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Anand Tech

JUNE 6, 2022

As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies.

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Apple Strategy Hardware Conference 89

Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. With the more recent introduction of devices like Apple Vision Pro, it’s likely that Xbox is looking even more closely at how important XR may be to its future portfolio.

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Microsoft Strategy Hardware Virtual Reality 216

Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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Apple Strategy Conference Software 135

Upload VR

JULY 3, 2023

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. Luckey On Apple Vision Pro Discussing VR, Diamandis first asked Luckey for his views on Apple Vision Pro. If Apple had tried to go after the low end of the market, that would've been a mistake.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Google Gaming Samsung Apple 209

Road to VR

AUGUST 23, 2023

It seems Meta has suffered yet another unauthorized pre-launch unboxing of their hardware, echoing the Quest Pro leak from last year. Meta announced Quest 3 back in June, just days prior to the reveal of Apple Vision Pro. There’s not much else to say here: it definitely looks like Quest 3, floppy headstrap and all.

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Video Strategy Conference Apple 246

AR Insider

APRIL 6, 2021

As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye.

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AR Wearables Apple Strategy 372

Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. It runs all the games and experiences that UploadVR Jamie Feltham Flash forward to early 2023, and Samsung announced that it was working on XR hardware, with Google handling the software.

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Google Hardware Strategy Samsung 144

Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Samsung handled the hardware for Gear VR, Oculus Go was manufactured by Xiaomi, and Oculus Rift S was co-designed and manufactured by Lenovo. Quest Pro 2?

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South Korea Samsung Apple Google 145

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

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Wearables AR Apple Strategy 320

Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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Google AR Hardware Strategy 109

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Apple Samsung Eye Tracking Google 394

VRScout

NOVEMBER 17, 2022

Nreal announces three big updates for its Nreal Air AR hardware. According to Peng Jin, the company’s co-founder, Nreal Air’s ability to support multiple gaming platforms is a key component of its strategy to serve the community.

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Upload VR

APRIL 22, 2024

Quest will remain only as the hardware brand for Meta's first-party headsets. UploadVR David Heaney Samsung is the first announced hardware maker adopting Android XR, and Google is reportedly trying to court other companies too. As with Quest headsets, using them will require a Meta account. Will this be true for XR too?

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Software Google Hardware Exercises 145

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

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Apple Immersion Industry Hardware 83

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware.

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Wearables AR Microsoft Apple 287

Anand Tech

JUNE 7, 2021

As things slowly get back to normal, Apple's annual World Wide Developers Conference is taking virtual place this week in its traditional early-June slot. The keynote starts at 10am Pacific (17:00 UTC) today, and AnandTech will be offering live blog coverage of Apple's event.

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Apple Strategy Conference Hardware 83