The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

Google 479

Google Software Apple Samsung 479

The Ghost Howls

OCTOBER 11, 2022

The hardware to be launched at the event had already been totally leaked We had no unexpected major VR game announced , nor news on GTA or Assassin’s Creed VR Most pieces of news were already been announced o r were not that relevant. Microsoft 365 is coming to Quest Pro! Meta Quest Pro and the strategy pivot.

Microsoft 532

Microsoft Strategy Tools Apple 532

AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

AR 428

AR San Francisco Wearables Apple 428

Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. International Business Machines Corp. Samsung Electronics Co Ltd. Intel Corp.

Head Mounted Display 171

Head Mounted Display Strategy AR Machine Learning 171

Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Yet within Microsoft’s mixed reality strategy, hardware is only one piece of the puzzle.

Microsoft 243

Microsoft Europe Gaming Trends 243

Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

Google 226

Google Gaming Samsung Apple 226

AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

Wearables 276

Wearables AR Microsoft Apple 276

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

Trends 445

Trends Apple Google Unity 445

The Ghost Howls

MARCH 20, 2023

The second possibility seems more probable to me, also because it would be a great strategy by Sony to carve its niche of hardcore gamers that is completely different from the one that is interested in the Quest, and so can’t be attacked by Meta. A pretty useless one, like all the rumors about Apple and its glasses.

Google 438

Google Microsoft Ukraine Apple 438

AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

Wearables 247

Wearables Apple AR Trends 247

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

Wearables 308

Wearables AR Strategy Apple 308

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

Apple 144

Apple California Wearables Hand tracking 144

Upload VR

APRIL 22, 2024

Quest will remain only as the hardware brand for Meta's first-party headsets. Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. The history of technology suggests there's only room for one open platform alongside Apple's closed offering.

Software 145

Software Google Hardware Exercises 145

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

Magic Leap 96

Magic Leap Microsoft Hardware AR 96

ARPost

NOVEMBER 11, 2022

Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Employees seem largely convinced that more opportunity means more abuse. That has to do with trust.

Survey 441

Survey Immersion Magic Leap Technology 441

AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 320

Wearables Google AR Amazon 320

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. The situation is similar with Microsoft.

Wearables 230

Wearables Trends Amazon Hardware 230

XR Today - Mixed Reality tag

MAY 1, 2024

This could include immersive collaboration tools like Microsoft Teams and Teams Immersive Spaces. Examining your current software and hardware landscape will help you to identify integration opportunities. Examining your current software and hardware landscape will help you to identify integration opportunities.

Training 90

Training Immersion How To Education 90

AR Insider

APRIL 8, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Hardware Blitz. Next up: Apple.

Wearables 281

Wearables Hardware Exercises AR 281

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

Oculus 254

Oculus Apple Hand tracking Magic Leap 254

TechCrunch VR

NOVEMBER 7, 2021

He has long known that the future of Facebook is rooted in owning a major hardware platform. The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android.

Hardware 104

Hardware Strategy Microsoft Google 104

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 247

Wearables AR Augmented Reality Strategy 247

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Moreover, as these leading technology firms are developing a range of hardware, the same XR firms are also working to establish accommodating use cases with partners.

Google 57

Google Apple Latvia Retail 57

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft. Too Big to Fail?

AR 202

AR Amazon Apple Wearables 202

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

APRIL 26, 2023

Plus, the Unity toolkit allows organizations to build more comprehensive virtual reality and mixed reality experiences too. Apple Similar to Google, Apple has its own dedicated selection of tools and resources created to help developers take advantage of Apple devices for marketing purposes.

Unity 99

Unity Microsoft Augmented Reality Google 99

The Ghost Howls

AUGUST 24, 2020

Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? I think his world domination plans are going as expected. Other relevant news.

Unreal 434

Unreal Apple Government Data 434

ARPost

FEBRUARY 8, 2023

As we head into the next generation of XR hardware, here are some of the big developments and releases coming out of the industry. But at last, we are seeing a shift from dedicated platform-specific hardware to agnostic all-in-one devices that makes sense for all involved. Where Is XR Heading?

Hardware 362

Hardware Magic Leap Eye Tracking Apple 362

XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. The device was ethereal in its reveal.

Apple 69

Apple Microsoft HTC Magic Leap 69

VRWorld

MAY 13, 2016

Microsoft is ending its ‘free Windows 10’ upgrade program. To him, the whole backwards compatibility strategy was wrong. One of the worst behaviors was to effectively separate the operating system cycle from the hardware cycle. While there is a loophole that can keep your systems running on Windows 7, 8 and 8.1

Microsoft 53

Microsoft Hardware Apple Software 53

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

Wearables 130

Wearables AR Strategy Apple 130

XR Today - Mixed Reality tag

DECEMBER 15, 2023

Finally, mixed reality solutions like the Apple Vision Pro can combine elements of the virtual and real worlds to create highly accurate learning simulations. Outside of gamification, other popular learning strategies include: Scenario-based learning: Using immersive training technology to replicate real-life scenarios and experiences.

Training 92

Training Immersion Strategy Tools 92

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world. Enhanced and Optimised Hardware/Software.

Trends 166

Trends Tools Haptic Hardware 166

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments. But the sheer magnitude of risk is commendable.

Head Mounted Display 243

Head Mounted Display AR Exercises Data 243

XR Today - Mixed Reality tag

MARCH 15, 2024

Solving these problems, therefore, leads to broader adoption of XR hardware and software. But, it also needs to tie back to a strategy of what we can do with it. Increasingly, XR hardware and software vendors are introducing AI into XR products. So, I think that security, a pipeline, and proper storage of data are big aspects.

Healthcare 97

Healthcare Machine Learning Data Tampa 97

UploadVR Between Realities podcast

MAY 8, 2017

One of the biggest reasons the smartphone is not dead yet is because the hardware to replace them still hasn’t reached a point where the user experience is comparable. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. User Experience Is Sub-Par So Far.

AR 149

AR Microsoft Google Magic Leap 149

XR Today - Augmented Reality tag

MARCH 6, 2023

With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit. Xiaomi attended this year’s event amid the company’s push for its Go Global strategy. percent year-on-year, or 1.7 billion CNY ($245.1 percent for the same period.

AR 83

AR Head Mounted Display Strategy eBook 83