Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Road to VR

NOVEMBER 21, 2017

Without explicitly announcing a new specific product, Samsung quietly implied that they may be developing a new standalone mobile VR HMD during a session during their developer conference last month. SEE ALSO Hands-on: Samsung Odyssey Windows VR Headset & Controllers.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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Upload VR

FEBRUARY 28, 2024

This is Zuckerberg's first publicly-known trip to South Korea since 2014, when he visited Samsung to finalize the Gear VR smartphone-holder headset partnership. This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Quest Pro 2?

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. What a time to be alive!

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Road to VR

JANUARY 16, 2020

Samsung Electronics Co Ltd. A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. International Business Machines Corp. Microsoft Technology Licensing LLC. Intel Corp.

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Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. It runs all the games and experiences that UploadVR Jamie Feltham Flash forward to early 2023, and Samsung announced that it was working on XR hardware, with Google handling the software.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Upload VR

APRIL 22, 2024

Quest will remain only as the hardware brand for Meta's first-party headsets. UploadVR David Heaney Samsung is the first announced hardware maker adopting Android XR, and Google is reportedly trying to court other companies too. As with Quest headsets, using them will require a Meta account. Will this be true for XR too?

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Moreover, it’s not just hardware or one specific use case. Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset.

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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Road to VR

FEBRUARY 10, 2022

This comes alongside an alleged partnership with Samsung that would see the development of a wholly new consumer AR device that is rumored to tether to a Samsung smartphone. In any case, Samsung’s reported partnership with Microsoft sounds like very familiar territory for the South Korean tech powerhouse.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. This sense of motivation and urgency for wearables was quantified further in Apple’s Q4 earnings. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

The firm also states that as several new headsets are emerging on the market this year, from Apple’s confirmed Vision Pro to rumoured devices from Samsung, the move to support MRTK3 prepares taqtile for an increased range of end-users.

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AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? But the hardware always comes first. That process is underway as Apple, Google, Bose and others are seeding the audio AR opportunity by conditioning the user behavior. Planting Seeds . billion in 2023.

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UploadVR Between Realities podcast

MAY 8, 2017

One of the biggest reasons the smartphone is not dead yet is because the hardware to replace them still hasn’t reached a point where the user experience is comparable. Simply put, nobody is going to go out and spend upward of $900 on an Apple AR headset if they cannot get the same or better applications that they had on their smartphone.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. “It pic.twitter.com/UMhQbxgH1g.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus.

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AR Insider

FEBRUARY 26, 2020

Hardware. #2 Source: Samsung. AR eyewear as an accessory is a great go-to-market strategy for consumers whose smartphones sit at the center of their modern day life. While we will see advanced hardware hit the shelves, what may be missing are clear use cases to convince consumers to purchase and wear the device.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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XR Today - Augmented Reality tag

JULY 21, 2023

Google’s fast-paced strategy also pushed the company to release a product prototype to the public to collect customer feedback. That’s likely a problem Apple is dealing with right now , hence all the issues with the upcoming Vision Pro headset. Google worked to modify the Android platform to support the “Galaxy Fold” line from Samsung.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

AMD – NASDAQ: AMD – GPUs, CPUs and other computer hardware for VR. Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Apple – NASDAQ: AAPL – AR/VR headset. Intel – NASDAQ: INTC – VR headset and CPUs & iGPUs, RealSense 3D cameras for AR & VR. Unconfirmed.

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Bernard Marr

SEPTEMBER 5, 2023

In other words, the hardware and network demands will be huge compared to today, and this presents both challenges and opportunities for telecom companies, cloud providers and hardware manufacturers like Apple and Samsung.

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The Ghost Howls

AUGUST 8, 2023

These are the most important points he said, IMHO: Immersed, like Bigscreen, is entering the hardware field because there is no ideal headset for the productivity use case, and the major XR manufacturers are not caring enough to produce a device for it, because they have other priorities.

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AR Insider

JULY 6, 2020

This is notable given that all-things hardware are constrained during Covid-era lockdowns. That’s especially true for Apple, which continues to double down on Watch and AirPods. It sees wearables both offsetting near-term iPhone revenue deceleration; and future-proofing its hardware-heavy profit machine. percent ($2.1

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. This seems a smart decision to me: Meta needs this kind of partner to be able to improve its hardware manufacturing capabilities, and LG is a solid one.

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The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. But there is also bad news to talk about.

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The Ghost Howls

JANUARY 19, 2020

It is impressive that all these electronics can stay inside a so little piece of hardware. The lawsuit is very interesting also for the different situations of both companies: nReal is close to launching its product after a very successful showcase at CES , while Magic Leap is struggling and is looking for money and a better strategy.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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