XR Today - Virtual Reality

NOVEMBER 7, 2023

Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Further hardware upgrades include its Mixed Reality Capture app, which now informs users when they have begun recording footage in their headsets.

Strategy 137

Strategy Hand tracking Virtual Reality Europe 137

Road to VR

MARCH 9, 2021

It’s been a year since we’ve seen new hardware from HTC. The company was also planning to launch other variants of the headset , Cosmos Play and Cosmos XR, but went quiet about those variants not long after their announcement, apparently in a change of product strategy. Here’s a look: Express yourself.

Hardware 276

Hardware HTC Strategy 276

ARVR

AUGUST 20, 2021

Enterprise AR: 7 real-world use cases for 2021 Robust Testing Strategy for Virtual Reality Apps Despite their challenges, there are many platforms and tools for the development of virtual reality applications. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

Virtual Reality 234

Virtual Reality Strategy Immersion Industry 234

Road to VR

MARCH 21, 2024

While we’re no closer to knowing when , all signs now point to a direct wired connection—holding a few implications for Sony’s VR strategy. Here’s hardware analyst and YouTuber Brad Lynch’s (aka ‘SadlyItsBradley’) take on it: PSVR2 got a firmware update with the latest PS5 update.

Sony 361

Sony Strategy Hardware Tips 361

ARPost

JUNE 3, 2022

” Even more was revealed by Jared Ficklin, Chief Creative Technologist at argodesign , who helped develop the Magic Leap 2 hardware. The idea is that it’s a garment, not a piece of hardware. You can’t just have hardware, you can’t just have software, it’s the whole ecosystem that’s necessary,” said Kling.

Magic Leap 322

Magic Leap Hardware Software AR 322

XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

Hardware 95

Hardware Samsung Google AR 95

Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

Hardware 118

Hardware Google AR Samsung 118

AR Insider

DECEMBER 12, 2019

That includes lots of moving parts and sub-sectors including consumer, enterprise, hardware, software, advertising and LBVR. Drilling Down on VR Hardware. Drilling down into one of those areas, how does VR hardware revenue look? The post VR Hardware Revenues Projected to Reach $6.39 billion last year to $14.8

Hardware 195

Hardware AR Trends Data 195

Voices of VR

APRIL 2, 2023

I speak with HTC’s Alvin Wang Graylin, who is the President of HTC China & Global VP of Corporate Development at HTC about HTC’s investment strategy and what’s happening in the enterprise XR space.

Strategy 81

Strategy Architecture China HTC 81

Road to VR

MAY 26, 2017

Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. As we know, hardware is worthless without content. The collaboration proved fruitful. Continued on Page 2: It Gets Worse ».

Strategy 250

Strategy Oculus Samsung Google 250

Road to VR

NOVEMBER 21, 2017

It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR.

Strategy 200

Strategy Immersion Samsung Controllers 200

Road to VR

OCTOBER 29, 2017

It’s actually a huge upgrade and improvement, but VR itself only received a few brief moments during the 2-hour long keynote where Google was explaining their AI-first design philosophy for their latest ambient computing hardware releases. LISTEN TO THE VOICES OF VR PODCAST. Donate to the Voices of VR Podcast Patreon.

Strategy 209

Strategy AR Google Machine Learning 209

Road to VR

JANUARY 16, 2020

A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. The post Facebook Surges in U.S.

Head Mounted Display 169

Head Mounted Display Strategy AR Machine Learning 169

Road to VR

FEBRUARY 28, 2024

One of the many caveats of using iVRy for PSVR 2 is the requirement of a DP-AUX emulator hardware, which is set to be initially offered exclusively to subscribers to the project’s Patreon. “AMD’s DSC strategy is technically sub-optimal,” the iVRy developer says in a post on X. ” That’s not all.

Sony 329

Sony Hardware Software Controllers 329

VRScout

MARCH 30, 2023

“We’re excited to support FundamentalVR’s rapidly growing business strategy by providing an integral component of a complete high-fidelity simulation solution,” added Colin Gallacher, President and Co-Founder of Haply Robotics. ” For more information about FundamentalVR and Haply Robotics visit here.

Training 376

Training Haptic Simulation Strategy 376

VRScout

APRIL 5, 2023

The system utilizes the FS3D virtual wildland training hardware and software to immerse pilots in hyper-realistic training scenarios featuring VR and mixed reality technology, photo-realistic imagery, and scientific fire growth modeling. ” Credit: Intellic Technologies, Inc. ally wildfire organizations. .

Technology 494

Technology Training Simulation Software 494

Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. ” In the same section the company pointed to tech like cloud gaming and ML & AI as potential areas of strategic focus.

Microsoft 235

Microsoft Strategy Hardware Virtual Reality 235

XR Today - Mixed Reality tag

NOVEMBER 29, 2023

This is a subscription service where our customers subscribe to a package with a hardware and application bundle. Jain explained: For the past four years, I personally have been running what is called xRServices. It is a commercial offering from HP to our customers. This helps them in their post-purchase lifecycle.

Strategy 92

Strategy Tips Training Industry 92

Road to VR

FEBRUARY 14, 2019

What on Earth is a social networking company doing buying a VR hardware startup, and for that much money? We will need a large investment and dedicated strategy to build the best services in these spaces. Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014.

Strategy 238

Strategy Unity Google Apple 238

Road to VR

JULY 7, 2023

This isn’t the first time Meta VR hardware has made a splash on the Chinese mainland. In the end, Meta’s current strategy seems less about getting its subsidized hardware into the country, and more about driving a wedge into the Great Chinese Firewall so it can once again tap into the world’s fastest-growing economy.

China 319

China Hardware Strategy Entertainment 319

Anand Tech

FEBRUARY 17, 2022

Underscoring the fast-paced nature of the computer hardware market, Micron this week has decided to discontinue all of its current Crucial Ballistix memory products. 16, 2022 – Micron released the following information about a change to its business strategy for Crucial memory. BOISE, Idaho; Feb.

Strategy 97

Strategy Idaho Hardware Samsung 97

UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. UploadVR has now confirmed Bolas’ role. .

Strategy 167

Strategy Microsoft Long Beach Conference 167

UploadVR Between Realities podcast

MARCH 27, 2017

Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware. Michael Hillman, who spent 15 years at Apple and held design and engineering roles there, will now be instrumental in Oculus’ desire to make VR hardware mainstream, as reported by Bloomberg.

Hardware 100

Hardware Apple Oculus Strategy 100

ARPost

MARCH 25, 2022

Getting consumers to warm up to the metaverse is a matter of finding the right XR hardware that can support their interests. Tech giants are in a race to develop the hardware that would catapult widespread metaverse adoption but no one is even close. Most XR hardware has a FOV reminiscent of binoculars.

Magic Leap 510

Magic Leap AR Wearables Hardware 510

Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. It runs all the games and experiences that UploadVR Jamie Feltham Flash forward to early 2023, and Samsung announced that it was working on XR hardware, with Google handling the software.

Google 142

Google Hardware Strategy Samsung 142

Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

Google 108

Google AR Hardware Strategy 108

Ryan Schultz

NOVEMBER 27, 2022

Horizon Workrooms get savaged in a highly critical review video by The Verge, a sign of the growing antipathy toward’s Meta virtual reality hardware and software strategy. This is worth negative ten billion dollars. I would pay ten billion dollars to never use this again.

Virtual Reality 59

Virtual Reality Software Hardware Video 59

Cats and VR

AUGUST 1, 2017

HP’S VR STRATEGY PAVES THE WAY FOR COMMERCIAL APPLICATIONS FOR VR. And on Monday, HP announced a set of products as part of a broader strategy to diversify the VR landscape with offerings geared towards businesses. Showcasing commercial applications, if done right, could help decision makers find these use cases.

Strategy 102

Strategy Los Angeles Training Hardware 102

AR Insider

DECEMBER 17, 2020

billion in 2020, which includes hardware and software. This competitive pricing is part of Facebook’s longer-term strategy to sacrifice margins to build market share and to get more people into VR. This flows from Facebook’s aggressive pricing strategy that’s part of a larger play to build market share and cultivate a network effect.

San Francisco 257

San Francisco Strategy Survey AR 257

Road to VR

AUGUST 23, 2023

It seems Meta has suffered yet another unauthorized pre-launch unboxing of their hardware, echoing the Quest Pro leak from last year. Meta’s upcoming Quest 3 headset is slated for a Fall 2023 launch, possibly even at the company’s Connect developer conference coming September 27th.

Video 246

Video Strategy Conference Apple 246

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But the question is, what’s Apple’s strategy and what will its prospective glasses be and do? But we’re not holding out for that.

AR 542

AR Wearables Apple Strategy 542

EON Reality

MAY 9, 2019

Virtual Trainer is a stackable VR training product which deploys the latest VR hardware. Augmented and Virtual Reality production at the Manchester office is strongly influenced by the same five foundations that underpin the UK Government’s Industrial Strategy. Virtual Trainer. The AVR Platform, Built for Industry 4.0.

Strategy 60

Strategy Industry Technology Government 60

Upload VR

JANUARY 29, 2024

Its strategy is more akin to wanting to be a second Apple than what Google did with Android. Barring an unprecedented revenue-sharing deal that would eat heavily into Google's profits, hardware companies like Samsung likely won't want to compete directly with mainline Quests any time soon, especially the rumored Quest 3 Lite.

Samsung 128

Samsung Google Apple Hardware 128

XR Today - Virtual Reality

MARCH 8, 2024

Jitesh Ubrani , Research Manager, Mobility and Consumer Device Trackers at IDC, added: After losing share to Pico and later Sony a few quarters ago, Meta’s share has been on a steady climb thanks to its ongoing subsidization of hardware and the launch of the Quest 3.

AR 213

AR Virtual Reality Apple Strategy 213

XR Today - Virtual Reality

JUNE 13, 2022

Over the weekend, Bytedance, the parent company of Tik Tok and owners of Pico, vendors of virtual reality (VR) headsets, announced major expansions toward western VR hardware distribution. Additionally, Btyedance is investing significant capital into VR games and experiences running on Pico hardware.

San Diego 271

San Diego Seattle Spain Hardware 271

Road to VR

APRIL 25, 2022

Meta announced today plans to open its first ever retail store to give customers a chance to check out the company’s hardware in person. “What we learn here will help define our future retail strategy.” “What we learn here will help define our future retail strategy.” Image courtesy Meta.

Retail 337

Retail Hardware Strategy Virtual Reality 337

Road to VR

MARCH 1, 2024

“Part of our growth strategy [after Pistol Whip ] was to split our team into two distinct lanes. This opened up the door to Cloudhead Labs, an incubator for internal pitches, prototypes, and the evaluation of new hardware. But at long last we’ve learned that Cloudhead is now building two brand new VR games.

Gaming 287

Gaming Strategy Controllers Industry 287