The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Image by Oculus).

Oculus 243

Oculus Apple Hand tracking Magic Leap 243

Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Samsung handled the hardware for Gear VR, Oculus Go was manufactured by Xiaomi, and Oculus Rift S was co-designed and manufactured by Lenovo.

South Korea 144

South Korea Samsung Apple Google 144

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

Wearables 301

Wearables AR Apple Strategy 301

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. This is happening.

Apple 134

Apple California Wearables Hand tracking 134

Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

Samsung 109

Samsung Google Apple Hardware 109

Road to VR

NOVEMBER 21, 2017

It looks like we’ll have to wait until CES this year to learn if this is more than a positional tracking and 6-DoF tracking update to Gear VR, and whether Samsung is developing their own standalone headsets independent of Facebook’s Oculus Go. LISTEN TO THE VOICES OF VR PODCAST. Support Voices of VR. Subscribe on iTunes.

Strategy 196

Strategy Immersion Samsung Controllers 196

AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.

AR 362

AR Wearables Apple Strategy 362

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . For every Facebook there is a Twitter.

Microsoft 100

Microsoft HTC Apple Oculus 100

AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus.

Wearables 357

Wearables Strategy Machine Learning AR 357

Road to VR

MARCH 19, 2020

Many Oculus Rift and even Quest owners know well that SteamVR supports both headsets seamlessly. I spoke with a source with direct knowledge of the Oculus SteamVR integration who told me that the integration is solely the work of Valve. SEE ALSO Platform Politics: Inside the Oculus and 'Revive' Dilemma. Image courtesy Valve.

Oculus 294

Oculus Controllers Apple Google 294

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

AR Insider

DECEMBER 26, 2019

Is Apple Building an Entertainment Wearable? Will Google Incubate AR Inside Search? Is Google Building an ‘Internet of Places?’ ’ Is Oculus Quest VR’s ‘iPhone Moment?’ AR Briefs, Episode 32: AR Strategies & Business Models. Has Oculus Sold 333,000 Quest’s So Far?

AR 195

AR Wearables Trends Survey 195

AR Insider

MARCH 23, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

AR 347

AR Machine Learning Apple Software 347

AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

AR 323

AR Data Real Estate Google 323

AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).

Training 195

Training AR Wearables Strategy 195

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

Apple 472

Apple Augmented Reality AR Virtual Reality 472

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Apple is clearly going after Facebook. Go after Oculus Quest as “not capable enough.” Same with Google.

Apple 75

Apple Magic Leap Strategy Google 75

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

Wearables 130

Wearables AR Strategy Apple 130

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

Unreal 423

Unreal Apple Government Data 423

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. This is when Facebook struck. The “metaverse” already exists in Fortnite and Roblox.

Hardware 104

Hardware Strategy Microsoft Google 104

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

Apple 512

Apple Oculus China Magic Leap 512

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 218

Wearables AR Machine Learning Apple 218

ARVR

APRIL 15, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

AR 130

AR Wearables Apple Augmented Reality 130

Road to VR

FEBRUARY 10, 2022

The team has demonstrably thinned out over the last few months, with HoloLens veterans such as principal optical architect Bernard Kress leaving the company recently for Google Labs. There’s some ostensible background radiation related to employee attrition here too.

Microsoft 256

Microsoft AR Samsung Magic Leap 256

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

Head Mounted Display 248

Head Mounted Display AR Exercises Data 248

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Google is going to buy North. Top news of the week.

Google 411

Google Oculus AR Unity 411

VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more.

Philadelphia 298

Philadelphia Virtual Reality Education 360 Video 298

ARVR

MARCH 29, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

AR 130

AR Machine Learning Apple Automotive 130

Road to VR

SEPTEMBER 11, 2023

There’s a rumor going around that Nintendo is making a VR headset in partnership with Google. Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment.

Virtual Reality 260

Virtual Reality Technology Hardware Gaming 260

The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

Apple 405

Apple Google Technology Virtual Reality 405

Road to VR

SEPTEMBER 1, 2017

Virtual reality owes much of its popularity to mobile VR, with its promise of abundant, economical and serviceable headsets like Samsung Gear VR and the even cheaper Google Cardboard—the sort of ‘headset shells’ that only require a suitable smartphone to run. image courtesy Lenovo. and above will be able to hook into the headset.

AR 151

AR Samsung Google Augmented Reality 151

Road to VR

DECEMBER 10, 2019

Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

Magic Leap 141

Magic Leap AR Japan Apple 141

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. The actions coming from the US are not much related to VR and Oculus, but mostly to the social space. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2.

Gaming 287

Gaming Augmented Reality Germany Oculus 287

XR Today - VR Headsets tag

MAY 18, 2022

Meta Oculus. One of the top contenders in the virtual reality space today, thanks to the use of more affordable software and hardware solutions, Oculus (from Meta) brings the power of XR to every retail brand. You can even create your own virtual fashion show with Yord. The company already has the trust of countless worldwide clients.

Retail 55

Retail Microsoft Virtual Reality Training 55

The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.

AR 264

AR Apple Oculus Augmented Reality 264