XR Today - Mixed Reality tag

MARCH 12, 2024

Last week, Apple introduced its first public update to its debut XR device, improving many core features as the firm starts its spatial computing journey. The Apple Vision Pro was only released last month, and Apple is already moving forward to optimise the product for early adopters. Apple also released version 1.1

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Upload VR

JANUARY 4, 2024

It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro. It inherits all the advantages of the base XR2 Gen 2 architecture, including the hardware acceleration for camera passthrough that is said to reduce end-to-end latency to around 12 milliseconds.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Road to VR

SEPTEMBER 20, 2017

According to the Taiwan Stock Exchange, HTC will halt trading of its stock as of September 21st, pending an unknown announcement from the company, reports Bloomberg. Following several years of financial difficulty, the future of HTC seems less clear than it’s ever been. SEE ALSO HTC Vive Gets Major Price Cut, Now $600.

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. A report from Bloomberg instead, points to the fact that Apple’s board of directors has tried the headset and this is a signal that is close to being launched.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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XR Today - Mixed Reality tag

MARCH 1, 2024

Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.

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Upload VR

JULY 6, 2023

In February Samsung officially announced it was working on an XR headset, with Google handling the system software via a new variant of Android. Google is handling the software for Samsung's hardware. Both used the same OLED displays as the original Oculus Quest and HTC Vive Pro.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Even with viable hardware on your side, it’s not an easy thing to do.

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Image by HTC). Google details Project Starline.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ I see it as an expanding surface area for how people can ask questions and get information about the world.”

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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Upload VR

MAY 11, 2023

During its I/O 2023 conference, Google said it will share more about its 'Android collaboration' with Samsung on 'immersive XR' later this year. Samsung revealed in February that it was partnering with Google and Qualcomm to develop XR hardware, with Qualcomm providing the chipset and Google handling "the software".

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The Ghost Howls

OCTOBER 26, 2020

And the price of the wireless add-on is even more suspicious: speaking with a hardware manufacturer, they told me that ONLY THE ANTENNAS of a Wi-Gig connection for VR streaming (like the one of the Vive Pro) costs around $100… so how can the whole wireless streaming device cost just $50?? A new FCC listing appears for an HTC Vive headset.

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ARPost

JANUARY 21, 2022

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

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Road to VR

JULY 5, 2017

WebVR is an in-development open standard that aims to define how browsers should communicate with VR hardware, allowing developers to create VR experiences that are served directly from the web. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Road to VR

FEBRUARY 25, 2022

HTC released a video showing off its vision of the metaverse, a reflection of what the company thinks virtual spaces will look like in the near future. HTC’s most recent concept video isn’t at fault for shooting for the stars. To think, HTC and Oculus were once competitors back in the early days of consumer VR.

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XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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The Ghost Howls

OCTOBER 19, 2018

Today it’s a great day for virtual reality: at WCVRI conference, HTC has just announced a kit to provide 6 DOF controllers for Vive Focus and has showcased a hands-tracking technology for the Vive Pro ! The Venture Reality Fund and of course HTC. — Alvin Wang Graylin (@AGraylin) October 18, 2018. Really fantastic.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. However, HTC VIVE still believes that controllers hold value.

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The Ghost Howls

MARCH 8, 2021

If Microsoft commits to building this platform and doesn’t abandon it (a la Google), it can become an incredible tool for us developers. They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. Image by HTC). HTC is teasing the launch of a new hardware.

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Geospatially Sound.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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XR Today - Mixed Reality tag

APRIL 17, 2023

Apple is set to reveal its long-awaited Reality Pro mixed reality (MR) headset at the Worldwide Developers Conference (WWDC) on 5 June, news reports revealed on Sunday. What’s in the Bag for Apple? These include a lineup of new Apple laptops, Apple Watches, and software updates.

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ARPost

SEPTEMBER 15, 2019

Likewise, hardware, software and third-party content creators for extended reality (XR) are seeing much stronger enterprise growth compared to consumer sector growth over the last 12 months: almost half (49.2%) reported that growth on the consumer side was weaker than expected, as opposed to just 25.7% working on AR/MR.

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Upload VR

JANUARY 15, 2024

UploadVR David Heaney Qualcomm announced that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and Sony's enterprise "spatial content creation" headset.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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TechCrunch VR

NOVEMBER 7, 2021

He has long known that the future of Facebook is rooted in owning a major hardware platform. The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android.

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc. Snap Inc.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. The same on Twitter.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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Road to VR

MARCH 19, 2020

While other headset makers and platforms like HTC, Windows VR, and Pimax all build and maintain their own software integrations to make their headsets work with SteamVR, it’s Valve, not Oculus, which develops and maintains the integration which allows the Rift and Quest to work on the platform.

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