The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 304

AR Apple Microsoft Ukraine 304

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416

Trends Apple Google Unity 416

The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 319

AR Microsoft Sony Ukraine 319

GizModo VR

MAY 5, 2022

With Apple , Google , Samsung , and Microsoft signing on, it feels like the devices we’re buying actually belong to us. The right to repair movement has taken off in recent years.

Apple 98

Apple Samsung Microsoft Google 98

Upload VR

APRIL 22, 2024

A line of headsets for "productivity, learning, and entertainment" from Lenovo. A headset "fully focused on immersive entertainment like watching movies and videos with the highest resolution OLED screens." Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding.

Software 143

Software Google Hardware Exercises 143

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

Microsoft 100

Microsoft HTC Apple Oculus 100

The Ghost Howls

MAY 7, 2022

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Sony Interactive Entertainment is not aiming to compete directly with Quest, and so it is pointing all its chips on graphical quality , which is exactly the Achille’s heel of the Quest. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

Apple 526

Apple Sony China HTC 526

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 96

Apple Immersion AR Hardware 96

XR Today - Virtual Reality

JANUARY 1, 2024

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft. Demand for virtual reality is expanding at an incredible rate.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. Renato Andrade, Senior XR Product Designer, Samsung R&D Institute (SIDIA) , posted his thoughts on the changes, gaining him over 20,000 impressions on LinkedIn.

Unity 58

Unity Microsoft Training Trends 58

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. It’s still more or less the game of of Microsoft.

Magic Leap 86

Magic Leap Saudi Arabia Apple Switzerland 86

Road to VR

MARCH 19, 2017

Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations. billion in 2021.

AR 246

AR Virtual Reality Magic Leap Samsung 246

AR Insider

JANUARY 8, 2020

AT&T Stadium recently featured 80ft holograms of the Dallas Cowboys which could be viewed both inside and outside the stadium through Samsung 5G-enabled phones. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. Source: Nexus Studios / Scape. The Store as a Game.

AR 240

AR Augmented Reality Retail Los Angeles 240

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 90

Apple Magic Leap Technology Trends 90

The Ghost Howls

FEBRUARY 23, 2023

With the enormous influence in the XR industry, VRTUOLUO has set up dozens of industry communities (such as the Industry Executives Association, VR Game Developers Community, VR Education Community, Financing and Investment Community, Offline Entertainment Group, etc.) and covered more than 80% of the XR pioneers as communities members.

China 308

China Industry Government AR 308

Bernard Marr

JANUARY 4, 2023

Everybody in the world of consumer and entertainment technology has their eyes set on Las Vegas, where CES 2023 is set to open its doors in early January. Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD.

Las Vegas 52

Las Vegas Trends Samsung Sony 52

The Ghost Howls

MARCH 7, 2022

Image by Samsung). Samsung is close to launching an XR device, or maybe two. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. Samsung has apparently completed a prototype, and “is deciding the release date”.

Samsung 306

Samsung Machine Learning Sony Virtual Reality 306

The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

Augmented Reality 340

Augmented Reality Apple Samsung Ukraine 340

The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.

AR 542

AR Haptic Las Vegas HTC 542

EnterpriseWear

AUGUST 1, 2018

The history of wearable technologies in the airport industry: From supporting airport ground operations with AR to in-flight VR entertainment; the airport industry has experimented with wearable technologies throughout the travel experience. Cincinnati / Northern Kentucky Airport (CVG), which sees 6.7

Wearables 53

Wearables New Zealand Philippines Industry 53

VRWorld

JUNE 8, 2016

Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Seebright supports both Apple iOS and Google’s Android, with the Seebright SDK featuring an emulator that works on both platforms. Apple or Google, it doesn’t matter as being platform agnostic is all that counts.”

Google 40

Google AR Augmented Reality Head Mounted Display 40

The Ghost Howls

NOVEMBER 6, 2018

This lets you experience scenes that are a bit more complex than the ones that you can live on Microsoft’s device; The field of view is 40° Horizontal and 30° Vertical. The graphics are nice, the gameplay is entertaining, and everything has been designed to fit quite well in AR; Helio : it is the 3D browser of Magic Leap.

Magic Leap 299

Magic Leap Controllers AR Microsoft 299

The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well).

Magic Leap 167

Magic Leap HTC AR Oculus 167

ARPost

JULY 30, 2020

Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Tech vendors can offer multiple solutions for cloud-based data storage and processing — AWS, Microsoft Azure, or Google Cloud. Examples of Augmented Reality in Action.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

VRScout

SEPTEMBER 7, 2016

Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.

Augmented Reality 150

Augmented Reality Apple Virtual Reality Technology 150

XR for Business Podcast

MAY 13, 2019

Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

The Ghost Howls

JANUARY 24, 2022

Image by Microsoft). Microsoft is acquiring Activision Blizzard for $68.7B. The biggest news of the week has been the acquisition of Activision Blizzard by Microsoft for $68.7B. With it, Microsoft acquires many popular games like Overwatch, Starcraft, Call of Duty, and even Candy Crush. Other relevant news.

Microsoft 313

Microsoft Google AR Virtual World 313

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We have a number of reports available.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We have a number of reports available.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Alan: You've got kind of a divide; entertainment and gaming on one side, and then you've got enterprise applications across medical, healthcare, real estate, retail -- across the whole enterprise.

Training 60

Training AR Data Augmented Reality 60

XR for Business Podcast

DECEMBER 15, 2019

And we put this kind of like Apple-esque music over it, and made this cute little commercial and it never saw the light of day. And I don't know how they're going to do it, but it's a nice circular glass table, that maybe Apple puts out. But unfortunately, Samsung and a lot of these big TV players have kind of pulled out.

San Francisco 60

San Francisco San Jose Filming California 60

VRScout

SEPTEMBER 4, 2017

Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. . A WebVR Community Group to decide on WebVR standards was formed by Mozilla, Google, Samsung, Facebook, Intel, Microsoft and other major tech players, with Apple recently joining the community in July this year.

Unity 349

Unity Singapore Asia AR 349

The Ghost Howls

DECEMBER 13, 2021

Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Samsung is one of the most famous suppliers of components for electronic devices (e.g. Samsung Odyssey+).

Survey 295

Survey Apple AR Samsung 295

The Ghost Howls

FEBRUARY 21, 2022

Image by Microsoft). Microsoft to tighten safety measures in Altspace VR. After a similar announcement performed by Meta last week, this week Microsoft has announced the tightening of the safety measures inside its social VR platform Altspace VR. Removing them removes lots of potential problems from Microsoft.

Machine Learning 456

Machine Learning Microsoft Virtual Reality North America 456