XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

Hardware 89

Hardware Magic Leap Apple Industry 89

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. Doing so will also provide greater interoperability with additional platforms such as Unity and Xcode, among others.

Apple 77

Apple Eye Tracking Controllers Filming 77

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 87

Industry Apple Unity North America 87

ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

XR Today - Mixed Reality tag

AUGUST 1, 2023

Conversely, at the enterprise level, Lamina1, Croquet, Siemens, Unity, Meta, Ready Player Me, and others have leveraged their technologies at the grassroots level. XR Today: As an end user for Unreal Engine and Unity, how will this partnership develop interoperability for gaming companies? This offers a new economy.

Magic Leap 56

Magic Leap Unity Unreal Technology 56

XR Today - Mixed Reality tag

JUNE 8, 2023

Along with NVIDIA, Unity and Epic Games, the world’s largest gaming engines, have also joined efforts to build the industrial metaverse. Conversely, Apple has entered the XR scene with a potential enterprise-focused Vision Pro headsets. NVIDIA is leading the charge on this with its Omniverse and digital twin solution platform.

Industry 102

Industry Training Magic Leap Immersion 102

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

Survey 293

Survey Apple AR Samsung 293

The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. With this simple tool, it is possible instead to make some quick tests in play mode , because the pose of the headset is streamed from the headset to Unity.

Microsoft 309

Microsoft Google AR Virtual World 309

XR Today - Mixed Reality tag

JUNE 1, 2023

” He explained that XR had become a thriving industry , transforming verticals such as healthcare, entertainment, education, and gaming. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

Industry 87

Industry Magic Leap Technology Immersion 87

The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

AR 525

AR China Augmented Reality Technology 525

XR Today - Mixed Reality tag

AUGUST 8, 2023

CloudXR Client Extensions will also offer a key plugin for Unity Editor, providing developers with bespoke CloudXR applications. NVIDIA Alliance for OpenUSD, Additional Tools Additionally, NVIDIA launched its Alliance for OpenUSD with major industry players such as Pixar, Apple, Adobe, and Autodesk.

Los Angeles 72

Los Angeles Industry Tools Simulation 72

The Ghost Howls

AUGUST 9, 2021

Sony Interactive Entertainment has had a virtual summit with developers about its plans for the PSVR 2 because it is looking for content for its upcoming headset. For sure it is establishing a dominant position, and the trial against Apple is also a way to challenge Cupertino on the dominance of the future technological platforms.

Google 514

Google Sony Eye Tracking AR 514

The Ghost Howls

AUGUST 11, 2019

HTC Vive is at the second place; Oculus Quest, even if it is so new, has already gathered a lot of interest from developers; Gaming is still the most popular content developed in XR, but now there is also interest in other kinds of applications , like entertainment (e.g. Apple moves top executive to AR glasses team.

Samsung 191

Samsung Survey Oculus AR 191

ARVR

JULY 17, 2020

Jio Glass launched as mixed-reality glasses that serve primarily for education & entertainment. Devices such as the Magic Leap and the Hololens rely on Waveguide optics. What about Apple Glass? I was very critical of this approach with the Apple Watch?—?it The Basics: What is Jio Glass?

Augmented Reality 130

Augmented Reality Wearables Hardware AR 130

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

Gaming 78

Gaming Magic Leap Industry Retail 78

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

AR 325

AR Augmented Reality Magic Leap Gaming 325

XR Today - Mixed Reality tag

MAY 24, 2023

Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets. Imagine an internet where only Apple computers can connect to the web. Unity has also joined in on the industrial metaverse to deliver tangible results.

Industry 139

Industry Technology Microsoft Tools 139

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

Gaming 60

Gaming Magic Leap Industry Retail 60

XR for Business Podcast

SEPTEMBER 29, 2020

Unity Technologies just went public. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. And Unity's, I think started. Alex: I guarantee that most of Unity's investors are not going into the engine to build their own demos. Alex: Huge news.

Canada 60

Canada Unity Magic Leap AR 60

XR Today - Mixed Reality tag

DECEMBER 14, 2022

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others. Currently, ExplodedView is iOS exclusive.

Miami 82

Miami Industry Training Technology 82

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. Founded in 2016, VeeR is a leading VR entertainment platform available worldwide, across all major VR headsets?

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. I guess it would be still Unity, for now. So we will, yes. Alan: Perfect.

3D Capture 78

3D Capture Tools Retail Video 78

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, "hey, we got our own file format, USDZ" -- how do you manage a hundred different.? We were launching partners of Apple for USDZ and we're working on it. Alan: Today, Magic Leap just released a press release. I guess it would be still Unity, for now.

3D Capture 60

3D Capture Tools Retail Video 60

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. I guess it would be still Unity, for now. So we will, yes. Alan: Perfect.

3D Capture 60

3D Capture Tools Retail Video 60

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. Alan: Yeah, I think so as well. It could be your phone.

Training 78

Training Education Data Technology 78

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. And I think nobody really knows what Apple is working on. Alan: Yeah, I think so as well. It could be your phone.

Training 78

Training Education Data Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” They’re shopping, they’re gaming, they’re entertainment. Mike: We have no idea what Apple will do. Alan: Yeah.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” They’re shopping, they’re gaming, they’re entertainment. Mike: We have no idea what Apple will do. Alan: Yeah.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything." They're shopping, they're gaming, they're entertainment. That is the foundational computer vision SDK that you would use most of the time with Unity.

Augmented Reality 60

Augmented Reality AR Industry Technology 60

XR for Business Podcast

JULY 28, 2019

Raj has spent the last four years of his tenure on building business opportunities, use cases, experiential marketing with partnerships in location-based entertainment, museums, education and other commercial XR segments. Companies like Magic Leap and Hololens, those are great devices where most of the compute is done on the headset.

Training 60

Training Education Data Technology 60