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Big XR News from Samsung, Meta, LG, and HTC VIVE

XR Today - Mixed Reality tag

Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.

Samsung 73
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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

Google 457
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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

Apple 394
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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416
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Meta and the next 24 months crucial for its leadership

The Ghost Howls

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Apple is proposing itself to be the next competitor of Meta.

Apple 526
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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

UploadVR Between Realities podcast

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

Microsoft 100
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The XR Week Peek (2021.12.06): Upload VR Showcase, Apple headset rumors, and more!

The Ghost Howls

The company is also exploring new ways to expand the Moss universe; Schell Games has announced Lost Recipes , an educational experience that teaches you the various cooking techniques of different cultures in a relaxing and entertaining way. Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple.

Apple 279