The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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The Ghost Howls

MAY 14, 2023

This has been revealed months ago, and in particular, it is well known that Google should work on the operating system (an immersive version of Android), Qualcomm on the chipset, and Samsung on the device itself. The idea of the project is to make remote meetings more realistic, natural, immersive, and break the dullness of Zoom meetings.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Then, there are the data about sales numbers.

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The Ghost Howls

SEPTEMBER 25, 2023

Immersed is a reliable company, but it never shipped a headset, so I’ll feel more confident when the first people receive their units. Let’s see what happens… some people are afraid this may become a DecaGear 2, but personally, I think that Immersed can deliver. of our revenues with Unity.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

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XR Today - Mixed Reality tag

MARCH 29, 2024

The power of XR and spatial computing data is undeniable, whether in 3D environmental or user tracking data. Even if a company is not currently using VR or virtual meeting spaces, XR data is still set to play a significant role in transforming our work. Cook said: I am very confident in it (China). per cent to 9.7 per cent.

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The Ghost Howls

DECEMBER 4, 2023

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. This would show the level of polish of the upcoming Apple headset. If all the existing flatscreen Unity games could become VR-compatible, that would be huge.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The Unity integration also enables the OEP to integrate other related solutions into the product.

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XR Today - Virtual Reality

AUGUST 24, 2023

This week, Osso VR, an immersive training platform for healthcare professionals, is introducing hand-tracking input options into its leading VR learning platform. The news of Osso VR’s inclusion of hand-tracking input comes as the immersive industry shifts gears to support body-tracking input over controllers.

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XR Today - Augmented Reality tag

APRIL 18, 2024

Microsoft highlights how companies can benefit from Team’s enterprise-ready and proven end-to-end encryption, data loss prevention, and compliance certifications when leveraging the AR service. These immersive experiences, such as employee events, training, tours, and product showcases, can be tailored to business needs.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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ARPost

MAY 5, 2021

Accessibility in terms of cost and learning curve were recurring themes, as were immersion, and data and security. Doing things in VR is very close to doing things in real life,” HP’s Cécile Tezenas du Montcel, an XR and data science specialist said in a presentation on enhancing VR learning experiences. Headsets as a Barrier.

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XR Today - Mixed Reality tag

MARCH 25, 2024

Notably, via its XR segment, the firm highlighted how spatial data cloud streaming will allow various industrial sectors, such as automated warehouse management, to grow and optimize operations thanks to emerging workplace technology. Seidl added: We have supported Unity and Unreal for a while.

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XR Today - Augmented Reality tag

JUNE 9, 2023

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. This has of course nothing to do with gathering data from the biggest number possible of people. 10,000 people mean at least 1.2B

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. Moreover, they can leverage AI to come up with more accurate results.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. So markerless AR is powered not only by depth sensors and other positioning data, but also by ML algorithms on top of this data. Apps like Pokemon Go utilize markerless AR.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase.

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VRScout

MARCH 12, 2018

On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. ” Adobe unveiled its first foray into AR with a proof-of-concept Microsoft HoloLens app that overlays 3D data visualizations on products in a store. “It’s not as bulky.

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The Ghost Howls

AUGUST 26, 2020

I virtually know Alan since some years, and I have always admired his ability to combine his entrepreneurial skills with his passion for immersive realities so that to be successful by doing the things that he loves the most. Unity and Unreal are both incredible game engines and both require specialized training and/or teams to develop for.

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

This time last year, Meta promised that the Metaverse would launch immersive remote communication into the mainstream. At the start of 2023, many Metaverse vendors promoted how immersive worlds could completely change how the world works and lives. Will 2024 be the year for the industrial Metaverse? Is the Metaverse dead?

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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ARVR

AUGUST 28, 2020

Startups like Osso VR, make it possible to train doctors on highly realistic, immersive VR platforms with hand based interactions. Firstly, the simulator that generates sensor data as though it is the actual vehicle collecting data from the road. The community for VR developers is budding yet highly supportive.

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AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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XR Today - Mixed Reality tag

JUNE 8, 2023

” He added that further use cases like workflow instruction and remote assistance were driving mass adoption of immersive technologies across enterprises. ” Mobilising the Industry for Immersive Solutions Companies mentioned in the industrial XR space included immersive firms StriVR, Pixo, ARuVR, Taqtile, and many others.

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. How do AR smartglasses manufacturers and developers address issues around data security?

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XR Today - Mixed Reality tag

JULY 26, 2023

In 2022, the HoloLens 2 faced various roadblocks that slowed the development of the product, as other firms such as Meta and Apple ramped up efforts towards next-level MR devices. Microsoft aims to scale and empower end-users with data and AI solutions, with part of its growth plan to boost immersive enterprise solutions.

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