The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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The Ghost Howls

MAY 7, 2022

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). I said that the winner of the 2016 match has been HTC, but actually, the real winner of the tethered headset market at that time has been Sony , with the PSVR headset exploiting the existing Playstation 4 userbase to sell more devices than the others.

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The Ghost Howls

MARCH 20, 2023

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold.

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The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

OCTOBER 11, 2023

I’m trying to keep expectations in place not because I want to be negative about VR (I’m a strong believer in the tech), but because in the past I’ve already seen that trend of setting unrealistic expectations and then writing “VR is dead” the day after when the market of course haven’t reached those results.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. According to the creators of Hubris, Sony is working on solving the issue , but he said nothing about when this update will be released.

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AR Insider

JULY 19, 2021

GIGXR, has received a Phase II Small Business Innovative Research (SBIR) contract from AFWERX to developing HoloChem, a new mixed reality application for the Academy’s 100 and 200 level chemistry courses. The streaming giant is going head to head with Microsoft, Sony, Google and Apple. They have to.

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AR Insider

APRIL 6, 2020

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) Specifically, Sony announced 5 million cumulative units sold in January. Microsoft committed 100,000 units to the U.S. The latter assumes Apple’s market entrance in 2022 which itself is even a wild card. Drilling Down.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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The Ghost Howls

NOVEMBER 7, 2021

Image by Microsoft). Microsoft Teams to integrate Mesh in 2022. With a surprise move, Microsoft has announced that in 2022 it will integrate Microsoft Mesh, its framework to create shared XR experiences, inside Microsoft Teams. And if they have these features from Microsoft, they won’t need to get them from Meta.

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Road to VR

MARCH 19, 2017

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date. billion in 2021. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. It’s still more or less the game of of Microsoft.

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. Image by Sony). Sony has confirmed once more than PlayStation 5 will work with the same hardware of the PSVR. What a time to be alive!

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Image by Microsoft). We now know how much Sony has paid for Insomniac Games.

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The Ghost Howls

JULY 21, 2019

Of course, he was not only talking about Oculus but about VR in general. These numbers are of course far away from mainstream adoption. That’s, of course, an interesting number: even if we all know that Gear VR accounts for at least 80–95% of that amount, I personally thought that the sales were much lower.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. What can the attendees expect from it?

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The Ghost Howls

JANUARY 17, 2022

The most bullish of them is, of course, Meta. The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. Microsoft Flight Simulator is adding VR support, but…. Microsoft Flight Simulator is launching on August, 18th, without support for virtual reality.

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The Ghost Howls

MARCH 2, 2020

Of course I’m talking about a potential AR glass, the iGlass , that could so exploit the computational power of the phone without needing a cable to be connected to it. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Developers continue to have fun with Oculus Quest hands tracking!

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Bernard Marr

JANUARY 4, 2023

Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD. This is a collaborative smart home device standard backed by more than 500 tech companies, including leaders in the field like Amazon, Google, and Apple.

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The Ghost Howls

FEBRUARY 9, 2020

I’m a man, so of course, I don’t cry, but “a friend of mine” had his eyes become very wet while watching it. I’m of course referring to the Dead and Buried demo showcased at OC5. Let’s see how Apple and Google will answer. Sony closes its game studio in Manchester. In both cases, Oculus has basically given no answer.

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. Apple may unveil RealityOS at WWDC.

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The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Of course, the object must be in the FOV of the cameras of the headset to be tracked, even if HTC says that the tracking can somewhat continue also when this condition is not true (i guess using just IMU data). Qualcomm and Microsoft partnership.

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The Ghost Howls

FEBRUARY 7, 2023

An operating system that in the future may expand to other headsets, of course. Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. But Sony has refuted the report, claiming it is not true.

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VRScout

MAY 3, 2017

Streaming services Netflix and Hulu have been in the VR space for a while (Netflix announced their app for Gear VR all the way back in the fall of 2015), and Sony-owned Crackle is attempting to catch up. APPLE HIRES AUGMENTED REALITY EXPERT FROM NASA. THE STREAMING SERVICES BATTLE IT OUT IN VR: CRACKLE ANNOUNCES THEIR PLANS.

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The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). Of course, developers have not to abuse this feature, or it can become annoying in the long run. It looks more colorful and this is great, but of course, I would like to verify its usability. Apple is working on a whole spatial ecosystem. Other relevant news.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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The Ghost Howls

JANUARY 20, 2021

Every year since when I entered VR, someone says that “this will be the year of VR” and then of course this never happens. And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet. It is cool, but pretty old now (Image by Sony).

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The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. I hope you’ll enjoy it…. SSD (8–9 GB/s).

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. This week Sony has showcased the new DualShock controller for the PS5, dubbed DualSens. PSVR 2 may have inside-out tracking.

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The Ghost Howls

MARCH 7, 2022

Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. With the rumors intensifying, and with Apple always closer to entering the market, I am expecting an announcement for this year. Image by Sony Interactive Entertainment).

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