AR Insider

FEBRUARY 5, 2020

In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. And of course, you can see — you go on to the App Store, see thousands of apps that are ARKit-enabled at this time and even more coming.”

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Wearables AR Apple Trends 220

ARVR

MAY 24, 2021

This thinking holds up, but a less-discussed product class could have a greater impact in priming consumers for AR glasses: wearables. Meanwhile, tech giants are motivated toward wearables. For example, Apple’s wearables offset iPhone sales declines. But as with Apple, a key question is ‘why?’.

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Wearables Google AR Apple 130

ARVR

APRIL 5, 2021

But another device class could have a greater impact towards that same end: wearables. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. Apple of My Eye. But we’re not holding out for that.

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AR Wearables Apple Strategy 542

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

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Apple California Wearables Hand tracking 140

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 69

AR Insider

APRIL 6, 2021

We’re talking of course about AR glasses. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple.

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AR Wearables Apple Strategy 369

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Apple Unreal Oculus Tools 317

AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Another example of the “training-wheels” principle is the broader product category of wearables. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).

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Training AR Wearables Strategy 195

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. And AR advances its parallel VR play.

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AR Amazon Apple Wearables 203

AR Insider

MARCH 19, 2021

This is partly due to AR’s potential all-day ambient use in a wearable form factor. It’s doing so selfishly of course, but will rise other boats in the process. As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. Network Effect.

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Strategy AR Apple Hardware 305

AR Insider

DECEMBER 25, 2019

But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. Speaking of Facebook’s billion lens engagements, Google has matched that figure in visual search activations for Google Lens.

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Google AR Training Construction 195

ARVR

APRIL 15, 2021

We’re talking of course about AR glasses. As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. it’s probably Apple. Apple of My Eye Apple’s track record in mainstreaming emerging tech? or at least catalyze the process?—?it’s

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AR Wearables Apple Augmented Reality 130

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” And of course, the angular resolution, field of view and having the brightness to be worn outside are also driven by the display system and these combined optics. Google learned this the hard way with Google Glass.

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AR Apple Exercises Wearables 229

AR Insider

OCTOBER 22, 2019

Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? With Apple and Google out of the way, we’ll now tackle Bose. This will engender more scalable creation of audio AR experiences thereby making Airpods – and its wearables suite – more attractive.

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AR Hardware Wearables Data 167

XR Today - Virtual Reality

JANUARY 12, 2024

While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners. Not so long ago, if you wanted a cheap VR headset, you’d be limited to phone-based devices like Google Cardboard.

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Virtual Reality Immersion Wearables Controllers 261

The Ghost Howls

FEBRUARY 15, 2021

The news is interesting for three reasons: Smartwatches and smartglasses are closely related; This shows how Facebook is working on all kind of wearables , so it has a broader scope than just making AR/VR glasses. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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Taiwan Apple Augmented Reality Machine Learning 368

AR Insider

OCTOBER 25, 2019

As he outlined at AWE in May (video below), past innovation cycles can inform the course and pace of spatial computing. And of course we didn’t realize that lies cannot be suppressed on the Internet either…Convergence also means platform innovation. “Without HTML, there is no Google.

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AR Course Video Apple 150

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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Apple Magic Leap Technology Trends 93

XR Today - Augmented Reality tag

MAY 18, 2023

While the exact projections vary, the overall consensus is that the augmented reality market is huge, and it’s getting bigger all the time. Of course, AR is driving more attention in some spaces than in others. What’s Driving the Growth of AR? The versatility of the AR space has led to widespread adoption too.

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Augmented Reality Healthcare Head Mounted Display North America 98

XR Today - Mixed Reality tag

MARCH 25, 2024

Additionally, given Samsung’s partnership with Qualcomm, it is highly likely that the device will contain Qualcomm’s latest XR2+ Gen 2 Platform, which was developed in collaboration with Samsung and Google. Amy also added: But as good as the Apple Vision Pro is, this is still a 1.0 ” Kevin noted. Creating Consumption.

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Data Samsung Apple Technology 95

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Apple Oculus China Magic Leap 522

GizModo VR

JUNE 28, 2021

Google and Samsung recently announced they were teaming up to create a new smartwatch platform, but we haven’t seen what those watches will look like—until now. Samsung just previewed the unified Wear OS, with its own unique twist, of course. Read more.

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Samsung Google Course Architecture 111

XR Today - Mixed Reality tag

JANUARY 23, 2024

SPIE achieves this via a series of seminars, technical conferences, an exhibition floor, and a series of courses the event holders run alongside the primary conference date. Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. If the mainstream boom happens, events like SPIE.AR|VR|MR

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San Francisco Conference Magic Leap Industry 82

The Ghost Howls

OCTOBER 25, 2021

Eye Tracking : 200 Hz with sub-degree accuracy; 1-dot calibration for foveated rendering Comfort & Wearability : 3-point precision fit headband Replaceable, easy-to-clean polyurethane face cushions Active cooling. Apple is having delays in the manufacturing of its XR headset. Positional Tracking : SteamVR 2.0/1.0

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Oculus Controllers Eye Tracking AR 339

Robert Scoble

FEBRUARY 17, 2022

Apple later bought his company. I created the first augmented reality app on Apple’s store on this blog. I had the first video of a Google self-driving car on YouTube. So expectations are extremely high and whatever Apple will do will change the opportunities for developers. The way that first demo happened?

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Industry Augmented Reality Head Mounted Display Machine Learning 113

The Ghost Howls

AUGUST 18, 2019

Of course, you have to take this data with a grain of salt… Oculus has not released official data on its sales. Project Soli to be implemented inside the Google Pixel 4. Project Soli is a device on which Google ATAP is working since many years. Apple may be working on an MR visor. News worth a mention.

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AR Oculus Virtual Reality Haptic 162

Bernard Marr

JANUARY 4, 2023

Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD. Wearable technology is also set to be big news – particularly anything to do with health and fitness. These heavy hitters will be joined by around 2,400 other exhibitors of all shapes and sizes.

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Las Vegas Trends Samsung Sony 52

The Ghost Howls

JANUARY 22, 2021

This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. This commercial video about Google Glasses led me to immersive realities. Or is it just a talk about glasses?

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Augmented Reality Magic Leap AR Apple 487

XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

Of course, before a person can justify investing in new solutions like AR for their business, they need to understand how the technology works. Devicemakers such as Nreal, Snap, RealWear, Vuzix, Iristick, Meta Platforms, Google, and Lenovo facilitate this with their solutions. By 2028, experts predict that the industry will reach $340.16

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Augmented Reality Software AR Hardware 52

XR for Business Podcast

MAY 13, 2019

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

XR Today - Mixed Reality tag

MAY 14, 2024

What’s more, the ecosystem will allow developers to create a single Horizon OS product they can deploy across a wide range of devices, reducing the expense and time associated with designing dedicated solutions for different wearables. Meta has even invited Google to embed its Google Play store into the ecosystem.

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Hardware Strategy Wearables Tools 94

ARVR

JULY 17, 2020

However, some of the underlying technologies, principles and potential paint for a very interesting picture on how a country with over a billion people could have access to consumer grade wearable computing. Connect to your smartphone, with split rendering of visuals via an affordable, light weight wearable glass that’s on you.

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Augmented Reality Wearables Hardware AR 130

AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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Magic Leap AR Microsoft Apple 157