The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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Trends Apple Google Unity 445

The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Entertainment Augmented Reality Virtual Reality Unity 114

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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The Ghost Howls

MARCH 20, 2023

The second possibility seems more probable to me, also because it would be a great strategy by Sony to carve its niche of hardcore gamers that is completely different from the one that is interested in the Quest, and so can’t be attacked by Meta. A pretty useless one, like all the rumors about Apple and its glasses. Such great news!

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XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Apple AR Head Mounted Display Augmented Reality 100

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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ARVR

APRIL 5, 2021

How Augmented Reality (AR) is Reshaping the Food Service Industry 3. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. an ARPU-boosting move that’s classic Apple. ExpiCulture?—?Developing

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Wearables AR Strategy Apple 130

The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Metaverse is an embodied Internet where you don’t just look at content, you’re inside it and experience it directly via virtual reality”?—?Mark Augmented reality is the extension of our perception of reality with the help of technology.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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XR Today - Mixed Reality tag

DECEMBER 15, 2023

Augmented reality can offer a cost-effective way to train employees in real time, wherever they are. Finally, mixed reality solutions like the Apple Vision Pro can combine elements of the virtual and real worlds to create highly accurate learning simulations. There’s no one-size-fits-all approach here.

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XR Today - Augmented Reality tag

MARCH 6, 2023

Chinese electronics manufacturer Xiaomi has debuted its Wireless AR Glass Discovery Edition, leading to the company’s first-ever wireless augmented reality (AR) smart glasses. With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit.

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AR Head Mounted Display Strategy eBook 83

XROM

FEBRUARY 7, 2024

The company anticipates a significant year-over-year increase in operating losses for the Reality Labs division due to investments in augmented reality and virtual reality product development. In its fourth-quarter earnings report, Meta announced revenue of $40.1

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Right now, countless vendors, including companies like Microsoft, Meta, and Apple , are all driving new interest in AR specs. Here are just some of the trends worth watching if you’re investing in augmented reality smart glasses this year. This could even help to increase adoption of AR technology in the enterprise.

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TechCrunch VR

AUGUST 29, 2021

The latest funding will be used for enhancing its B2B SaaS, investing in R&D for advanced virtual reality (VR), augmented reality (AR) and 3D tools, which are considered core technologies of metaverse that is its new business Urbanbase plans to enter, according to Ha. billion in 2021, based on Strategy Analytics’ report.

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South Korea Tools Data Japan 75

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Apple is clearly going after Facebook. Apple is building a new privacy wall that will surround all of its services and devices.

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Apple Magic Leap Strategy Google 75

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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AR Insider

FEBRUARY 26, 2020

20 for 2020: Augmented Reality Trends and How They May Play Out This Year. What can we expect for augmented reality as we enter the first year of this brand new decade? AR eyewear as an accessory is a great go-to-market strategy for consumers whose smartphones sit at the center of their modern day life.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. From the episode: “Because augmented reality smart glasses represent the next transformational shift in personal computing.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones.

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XR Today - VR Headsets tag

MAY 18, 2022

The virtual studio environment provides support for AR filters, augmented reality interactions, and virtual reality spaces where you can give your customers a behind-the-scenes experience of your latest product and service. Microsoft is gaining ground as one of the leaders in the Mixed Reality landscape for a reason.

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VRWorld

MAY 2, 2017

During its newly established EDU event, Microsoft announced Windows 10 S (S for Student, not for Superman ), a new Surface laptop and several partner PCs. The goal of new EDU strategy is to win back schools across the country. Just as Apple started to run out of steam, Google came to the front with its cloud-driven Chromebooks.

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Cats and VR

JANUARY 15, 2019

ARwall’s cumulative new talent has helped paved the way for companies including Apple, Facebook, Oculus, Microsoft Hololens, Survios, Disney Studios Technology Group, Microsoft TV and more. Mosco has held notable positions at Apple, Facebook, and Oculus.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

XR Today is tackling the confusing subject of extended reality (XR). This up-and-coming technology seamlessly blends virtual and augmented reality (VR/AR), namely for enterprise use. This includes Varjo’s XR-2, Microsoft’s HoloLens 2, Pico Interactive’s Pico 4 Enterprise, and Meta Platform’s Quest Pro.

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XR Today - Augmented Reality tag

JANUARY 25, 2024

Almer’s history sees the firm’s founders, Beetschen and Timon Binder , use their shared experience working with Microsoft Hololens and Jet Fighter AR headsets to come together to design lightweight, affordable, and scaleable headsets for businesses.

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Machine Learning AR Industry Microsoft 60

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. .” Back to the augmented reality devices that Zuckerberg is promising.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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Magic Leap AR Trends Google 282

Bernard Marr

OCTOBER 31, 2022

While Meta focuses on creating virtual reality environments, companies like Microsoft and Nvidia are developing metaverse environments for collaborating and working on digital projects. No one knows for sure what the winning strategy will be yet, but one thing is for certain – you’ve got to be in it to win it.

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XR Today - Mixed Reality tag

JULY 30, 2023

More Immersive, Intuitive User Experiences Perhaps the most significant reason to invest in eye and hand-tracking solutions for extended reality is that they can massively improve user experiences. For instance, the Apple Vision Pro allows users to interact with apps and technologies using innate actions like gestures and eye movement.

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Hand tracking Eye Tracking Tools Data 52