The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. If you really want to understand the putative metaverse, listen to this conversation with Viacom/CBS futurist Ted Schilowitz and Magic Leap founder Rony Abovitz.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. That’s fantastic news for all Unity XR developers!

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. Image by Magic Leap). Magic Leap has sold units of its first device for $550.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. However, Apple is a notable exclusion; it’s not surprising.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. The price is going to be very cheap: only £79.99.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Something so cool I could try and fail big. And then I had an idea.

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XR Today - Augmented Reality tag

JULY 11, 2022

Unity and Magic Leap. As one of the major development platforms for vendors and companies creating in XR, Unity has taken the world by storm. Magic Leap, on the other hand, is one of the most significant companies in the Mixed Reality world, creating enterprise-ready smart glasses.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Image by Magic Leap). Top news of the week.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. But it is impressive anyway. It’s believable.

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The Ghost Howls

MARCH 23, 2020

Unity is offering 3 months of Free Learning so that you can sharp your development skills. The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. Stay safe, stay at home and enjoy your time with VR!

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The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. Some news on the metaverse.

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VRScout

JULY 17, 2016

MAGIC LEAP, THE NOTORIOUSLY SECRETIVE STARTUP, STEPS INTO SPOTLIGHT. Magic Leap has raised $1.5B for mixed reality lightfield technology that no one has actually seen (outside of a small number of people with ironclad NDAs), and is funded by giants like Google and Alibaba. MONEY MOVES & FUNDING. Interested?

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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XROM

JULY 18, 2021

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. Most people know Xu due to his dispute with American virtual reality company Magic Leap. 1- Ambarish Mitra.

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XR Today - Mixed Reality tag

JUNE 8, 2023

The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. ABI’s Enterprise and Industrial XR Training report found that enterprises have been increasingly tapping virtual and augmented reality (VR/AR) devices over the last five years.

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XR Today - Mixed Reality tag

AUGUST 1, 2023

Numerous partnerships across the XR Association, Metaverse Standards Forum, and XR4Europe have set the stage at the macro level for extended reality (XR) standards building. Conversely, at the enterprise level, Lamina1, Croquet, Siemens, Unity, Meta, Ready Player Me, and others have leveraged their technologies at the grassroots level.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. What more would we expect from Apple?

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The Ghost Howls

JUNE 1, 2020

Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon. Unity launches MARS tools. Road To VR) More info (Qualcomm’s Wi-fi 6 chips?—?Upload Upload VR).

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. There are also two simple 6DOF controllers through which you can interact with the augmentations. Someone has made a WebAR exporter for Unity. This is so cool!

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The Ghost Howls

FEBRUARY 18, 2021

Today I am very happy to host on my blog Kura Technologies , one of the most interesting augmented reality startups out there. Will a little startup be able to beat the big behemoths like Apple and Facebook? I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. .” Back to the augmented reality devices that Zuckerberg is promising.

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The Ghost Howls

JULY 5, 2021

and also why the $2+B investment in Magic Leap was not enough to bring it to success. So it won’t take steps back in virtual reality too and will continue going forward with its master plan with even more confidence now. Unity releases free guide on mobile development optimization. It is overly cool.

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ARVR

JULY 17, 2020

The promise of Augmented Reality hardware has been immense, but so have been the number of misses. The Anatomy of Consumer Grade Augmented Reality For Jio Glass to be successful, when it launches, it has to not just be a good product but also build an ecosystem around it. Can Jio’s next hardware play be any different?

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The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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The Ghost Howls

JUNE 15, 2020

The first one is about numbers: Snap has claimed that more than 170M users use augmented reality on its platform every day. Look at these numbers again: while we are all dreaming about AR glasses and experimenting with cool niche AR gadgets like the Nreal Light , 170M people are already using augmented reality on their phones.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. It’s amazing.”

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