The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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AR Insider

JANUARY 8, 2020

Augmented Reality Experiences Will Save Brick and Mortar Retail. Retail is changing and Augmented Reality(AR) is playing a critical role in its evolution. And Augmented Reality is already proving to help physical retail fight back. Find out more or contact us to participate here. by Tom Emrich.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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ARPost

APRIL 29, 2021

Using XMReality’s augmentation features require the app, but seeing the AR content doesn’t. So, in theory, a whole organization can benefit from the platform while only having a handful of application downloads in use. See Also: Which Startups Are Hiring for Augmented Reality Jobs? TechSee and Vuzix (and Microsoft).

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0

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The Ghost Howls

OCTOBER 16, 2023

Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people. More info — Use Google Translate!

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VRWorld

SEPTEMBER 27, 2017

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. 2014 then-CEO Angela Ahrendts left Burberry to join Apple as an executive in. You can download the Burberry AR-enabled app from the iTunes store. Fashion seems to like AR and VR.

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VRScout

JULY 17, 2018

The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City. Image Credit: Microsoft.

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TechCrunch VR

JUNE 30, 2021

He referenced products like Microsoft Powerpoint and Canva , which make it easy for the average user to create presentations and graphics that communicate their ideas. When you download the JigSpace app, you can interact in AR with 3D models that show how to fix a leaky sink, repair a dry wall, or even build a Lego Star Wars spacecraft.

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XROM

FEBRUARY 7, 2024

The company anticipates a significant year-over-year increase in operating losses for the Reality Labs division due to investments in augmented reality and virtual reality product development. In its fourth-quarter earnings report, Meta announced revenue of $40.1

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VRScout

MAY 13, 2020

I experienced first hand how powerful the platform is at a Microsoft HoloLens 2 launch event last year in NYC. To do this, Spatial has launched an official webVR version of its app that allows anyone to enter a Spatial AR/VR workspace by clicking on a link; absolutely no downloads or AR/VR headsets required.

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VRWorld

MAY 2, 2017

During its newly established EDU event, Microsoft announced Windows 10 S (S for Student, not for Superman ), a new Surface laptop and several partner PCs. Years ago, Microsoft dominated schools with affordable Windows PCs, taking a back seat when Apple rebuilt itself with the iMac and then MacBook. Let us find out. pounds (1.25

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

We’ve seen plenty of updates to the VR/AR and mixed reality space, with new innovations from Meta and even Apple, but smart glasses technology has lagged. They aim to compete with existing solutions from other major tech brands and impending technologies rumored to be arriving from companies like Apple and Microsoft.

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ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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The Ghost Howls

FEBRUARY 9, 2020

French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. Great post.

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XR Today - VR Headsets tag

MAY 18, 2022

The virtual studio environment provides support for AR filters, augmented reality interactions, and virtual reality spaces where you can give your customers a behind-the-scenes experience of your latest product and service. Microsoft is gaining ground as one of the leaders in the Mixed Reality landscape for a reason.

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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The Ghost Howls

JUNE 23, 2019

What is interesting the most of this announcement is that in the invitation to the event it is stated “Join us to begin a new chapter of virtual and augmented reality”. Augmented Reality. At the same time, it has already officially stated that it is working on augmented reality glasses.

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The Ghost Howls

MARCH 2, 2020

The devices that will be based on this reference design will have amazing specifications like: 2K x 2K display resolution per each eye ; Have up to 7 cameras used simultaneously, including the ones for tracking, mixed reality and eye-tracking; High-quality passthrough augmented reality with high resolution and framerate.

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Hypergrid Business

FEBRUARY 28, 2020

There are quite a handful of platforms that allow you to develop virtual reality and augmented reality apps and content, but it is not easy to find an offline virtual reality school or academy with which to train for those interested in developing AR and VR apps. Both are free to download and try.

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XR Today - Augmented Reality tag

APRIL 4, 2024

This could enable Meta to generate a valuable income source and services for its XR hardware ecosystem, competing with Apple’s Vision Pro offerings. At the same time, XR’s enthusiasts were well aware of other players in the headset space, like Microsoft, Varjo, HTC VIVE, and others. But the race is on.

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The Ghost Howls

JANUARY 19, 2020

Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it. That’s a great win for the XR community, also because after having acknowledged the issue, Microsoft will have to work in actively solving it. Some cool stuff to see.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

MAY 28, 2023

Doing a Google search, I found out that since Microsoft opensourced the C# compiler (called Roslyn) , many things have been made with it. It got thousands of downloads. One of the applications people have found is to generate code on the fly in Unity. So I decided my prototype should have been about cubes.

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XR for Business Podcast

OCTOBER 2, 2019

We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you’ve created, you can place augmented reality content. You can also think of telecoms and OEMs, they want to have a large scale augmented reality infotainment, for instance, in malls.

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XR for Business Podcast

OCTOBER 2, 2019

We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you’ve created, you can place augmented reality content. You can also think of telecoms and OEMs, they want to have a large scale augmented reality infotainment, for instance, in malls.

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The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. Apple may unveil RealityOS at WWDC. This is the reason why I think this announcement is so important.

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The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! Some updates on Meta products.

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The Ghost Howls

JULY 21, 2019

I want to close this chapter about Oculus games talking about Jigsaw 360: this is the first unofficial game for Oculus Quest, that you have to download and install through SideQuest, that you must actually buy to play. Microsoft has showcased a great holographic translating technology.

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XR for Business Podcast

OCTOBER 2, 2019

We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you've created, you can place augmented reality content. You can also think of telecoms and OEMs, they want to have a large scale augmented reality infotainment, for instance, in malls.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google.

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). After many months of teasing them, Unity has finally launched the MARS tools, a suite of tools to build easily Augmented Reality experiences in Unity without knowing how to code. Unity launches MARS tools.

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