The Ghost Howls

FEBRUARY 8, 2024

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

Apple 351

Apple Hand tracking Eye Tracking Controllers 351

Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 191

Apple Hand tracking AR Virtual Reality 191

ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

Apple 312

Apple AR Augmented Reality Training 312

XR Today - Mixed Reality tag

FEBRUARY 20, 2024

More than 1,000 apps are now available in the App Store for the Apple Vision Pro, an Apple exec has revealed. The announcement comes just over two weeks after the headset launched, at which point Apple said there were 600 apps in the store. million compatible apps. million compatible apps. “We’re

Apple 101

Apple Microsoft Immersion Tools 101

Upload VR

FEBRUARY 15, 2024

A Unity sign-up page confirmed two of the best-selling VR games are coming to Apple Vision Pro: Job Simulator and Vacation Simulator. USD on Apple Vision Pro. USD on Apple Vision Pro. Its port to the Apple Vision Pro will make it one of the biggest titles to date on Apple's platform.

Simulation 136

Simulation Apple Hand tracking Unity 136

The Ghost Howls

AUGUST 15, 2022

As you’ve read in my other article written today , this is a special day for this blog… but it is also Monday, so I won’t skip writing a new amazing roundup of AR/VR news So, wishing you a happy Ferragosto (the name of today’s holiday in Italy), I leave you to the best XR news of the week! Apple MR headset may cost $2000+. Learn more.

Apple 491

Apple Machine Learning Real Estate Augmented Reality 491

Upload VR

JANUARY 10, 2024

Interested in what games you can play on Apple Vision Pro? Out on February 2 in the US, Apple Vision Pro is almost here but the $3,500 headset isn't specifically focused on gaming. On Vision Pro, developer Resolution Games previously confirmed Demeo includes playing the game in either fully immersive VR or mixed reality.

Apple 133

Apple AR Gaming Hand tracking 133

The Ghost Howls

DECEMBER 5, 2022

Apple headset may have been delayed again. A new week, a new set of rumors about the upcoming Apple Reality One, the most awaited headset in the history of XR. This week we got to know that Apple has just rebranded the operating system of the upcoming device from RealityOS (or rOS) to xrOS. Some articles on the metaverse.

Apple 337

Apple Machine Learning Sony Ukraine 337

The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

Apple 351

Apple Haptic Ukraine Oculus 351

The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset?

Google 480

Google Samsung Apple Virtual Reality 480

The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

China 387

China Apple Ukraine Course 387

The Ghost Howls

APRIL 3, 2023

You are in the right place… Top news of the week (Image by Apple) Apple may launch its headset on June, 5th Apple has finally announced the date of its upcoming WWDC event: it will be held on June 5–9. Disney had real potential with immersive solutions, so the fact that is closing this division is a big pity.

Apple 293

Apple Sony Haptic Ukraine 293

AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Macrumors called our attention to articles in the Verge and Bloomberg that quote an unnamed source who’s supposedly seen Apple’s debut consumer HMD.

Magic Leap 252

Magic Leap Apple Oculus San Diego 252

The Ghost Howls

NOVEMBER 14, 2022

I have read countless of his articles, and reading that he’s without a job makes me sad. Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. This is clearly the beginning of Apple’s entrance into the Metaverse.

Apple 325

Apple China Ukraine Unity 325

The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

Apple 350

Apple Microsoft China Ukraine 350

The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! These units will be sold just via Apple channels , with Apple requiring an appointment to an Apple Store close to you so that the employees can scan your face and provide you with a better facemask.

Samsung 206

Samsung Apple Las Vegas China 206

The Ghost Howls

MARCH 1, 2024

(Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416

Trends Apple Google Unity 416

ARVR

FEBRUARY 4, 2021

Bloomberg published another update on Apple’s headset plans last week, and headlines across the web are shouting Apple is building a VR headset! Bloomberg’s reporting on Apple is historically accurate and the information in the article is broadly in line with previous reports, so I find it credible.

Apple 130

Apple AR Virtual Reality Augmented Reality 130

Upload VR

NOVEMBER 13, 2023

iPhone 15 Pro can now record 3D 'Spatial Video' to watch in Apple Vision Pro. pic.twitter.com/yLOmLoMlVR — M1 (@M1Astra) November 9, 2023 Until now Apple didn't actually say what Spatial Videos are , other than to say they "have incredible depth that lets you see into a moment". That’s not possible with traditional videography."

Video 122

Video Apple Examples Course 122

ARVR

APRIL 19, 2021

Trending AR VR Articles: 1. Enterprise AR: 7 real-world use cases for 2021 Lite AR Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. ExpiCulture?—?Developing

Apple 130

Apple AR Retail Augmented Reality 130

The Ghost Howls

NOVEMBER 11, 2022

Countless articles have been written about something the author doesn’t know and the readers do not know either. The “metaverse” has an unknown article. But it’s good that we keep the point about the article. There is no definition of “metaverse”, nor of its features, or its article.

Apple 502

Apple San Francisco Technology Virtual Reality 502

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 304

AR Apple Microsoft Ukraine 304

Upload VR

FEBRUARY 20, 2024

Before I dive into my experience using Apple Vision Pro, I think it's worth a quick discussion on my experience actually getting it. Whenever I pre-order new Apple products, I do so as soon as the online store opens. This device is so immersive, it almost takes you to a world where you didn’t sell a kidney to afford one.

Apple 107

Apple Technology Maryland Training 107

Road to VR

JUNE 5, 2019

Apple is taking advantage of a recent iOS feature called AR Quick Look to allow potential customers to see the company’s new Mac Pro and Pro Display XDR at scale in augmented reality right from Apple.com on an iPhone. And Apple’s new Mac Pro certainly qualifies as a big purchase, starting at a cool $6,000.

Apple 226

Apple AR Augmented Reality Simulation 226

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Some news on the metaverse.

China 452

China Apple Ukraine Video 452

The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. And the same holds for the articles that I write every week.

Apple 279

Apple Razer Japan AR 279

ARVR

MARCH 31, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple. Part II: Apple Apple’s AR play?—?as But that doesn’t mean Apple doesn’t have geospatial components in its AR master plan. Trending AR VR Articles: 1. But it’s not alone. is to sell hardware.

Apple 130

Apple AR Retail Data 130

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 255

Apple AR Microsoft Magic Leap 255

Upload VR

JANUARY 21, 2024

Apple Vision Pro continued dominating headlines before next month's launch, and we went hands-on again. Previews suggest Apple's headset has a comfort problem , in-store demos are planned, its specs may have leaked and Apple Immersive Video was also detailed. Wisdom Watcher got a new patch.

Apple 86

Apple Tips Gaming Training 86

The Ghost Howls

SEPTEMBER 3, 2023

In this article, I’m going to tell you all the thoughts I had. The new “Autumn” of VR If you’ve read some of my articles this year, you know I’m defining this moment as an “Autumn” for virtual reality. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 394

Apple Samsung Eye Tracking Google 394

VR Spies

JUNE 28, 2023

Introduction: In recent years, Apple has been pushing the boundaries of technology with groundbreaking innovations in various fields. One of the areas where Apple has made significant strides is augmented reality (AR), and the latest addition to their AR arsenal is the Apple Vision Pro.

Augmented Reality 52

Augmented Reality Apple Machine Learning AR 52

XR Today - Mixed Reality tag

NOVEMBER 14, 2022

Apple has continued to recruit new hires for its upcoming mixed reality (MR) devices amid setbacks on its extended reality (XR) product lineup, news reports revealed on Sunday. In the article, he said that the device was “to be postponed to 2025-2026, due to design issues.” ” Apple XR Extension.

Apple 82

Apple AR Technology Conference 82

The Ghost Howls

MARCH 13, 2023

There are some interesting pieces of information about the glasses inside the article. First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years. It seems anyway that for the first time ever at Apple, Cook has this time now given priority to the operations team.

Ukraine 317

Ukraine Apple Groups Augmented Reality 317

Road to VR

APRIL 5, 2024

After an eight hour flight, I can say that Apple has largely nailed the Vision Pro use-case of movie watching on a plane. This whole thing really only works well because Apple has done a few things to make sure the use-case is not just theoretical, but actually considered from end-to-end. Nobody looks forward to an eight hour flight.

Apple 240

Apple Video Course Hand tracking 240

The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

HTC 425

HTC Apple Magic Leap AR 425

The Ghost Howls

MAY 14, 2023

This has been revealed months ago, and in particular, it is well known that Google should work on the operating system (an immersive version of Android), Qualcomm on the chipset, and Samsung on the device itself. The idea of the project is to make remote meetings more realistic, natural, immersive, and break the dullness of Zoom meetings.

Google 439

Google Las Vegas San Jose Samsung 439

The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. It doesn’t seem that this headset is coming to the market anytime soon, but it is cool that Nintendo is keeping experimenting with immersive realities. And its latest update, dubbed the “Mixed Reality 2.0

Motion Capture 344

Motion Capture Ukraine Apple Gaming 344