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The AR Space Race, Part VI: Amazon

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Amazon. Amazon inserted itself in this flow to drive transactions from visual searches.

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3 Technologies to Support Shopping’s Next Era

AR Insider

One sector where this is already playing out is retail. Companies that have leaned into these technologies are seeing big results, as Walmart and Target’s blowout earnings. And if so, which technologies will power that retail future? It could even be simpler than Google’s advanced object recognition technology.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Metaverse and Investing – Opportunities for Retail Investors Part 2: Software and Infrastructure

ARPost

A very important part in the adoption of immersive technologies will be played by infrastructure. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. Roblox (Nasdaq: RBLX) for Decentralized Gaming Creation. Roblox owns a platform on which anyone can devise and publish their own game. Infrastructure.

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The AR Space Race, Part VI: Amazon

ARVR

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Amazon. namely Google and Niantic?—?simply Consumers can then scan QR codes to order items on Amazon.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. The company also launched the multisearch tool last year.

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Will AR Enable Retail’s Touchless Era?

AR Insider

We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail lockdowns. But another factor could propel AR in the post-Covid era: touchless retail. Backing up, AR’s place in retail’s “next normal” will be one component of a broader touchless paradigm.

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