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GDC 2017: Epic’s Tim Sweeney on What Unreal Engine VR Means for Non-gaming Industries

UploadVR Between Realities podcast

Enhanced reality devices – especially AR — will be ubiquitous in another decade or so, and used in nearly every aspect of our lives and in nearly every industry, from automotive to medical care, education to neuroscience, engineering to shopping. They’re doing some amazing things. “We’re

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Nreal rebrands as XREAL and expands its ecosystem

The Ghost Howls

Nreal becomes XREAL One of the new brand images of XREAL (Image by XREAL) Nreal, which is one of the most interesting AR startups around, entered into a dispute with Epic Games for its name being too close to “Unreal” , which is a well-known name in our ecosystem. So the Nreal management took the right decision.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal’s Federal Communications Commission patent request appears to be a successor to the Nreal Streaming Box.

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The XR Week Peek (2024.1.9): Apple Vision Pro launches on 2/2, Qualcomm announces new chipset for Samsung headset, and more!

The Ghost Howls

This will make them less interested in developing applications that exploit the new computational power or the new mixed reality capabilities of Quest 3, possibly slightly slowing down the evolution of the technology. First of all, it revealed that, according to analyst firm IDC, XREAL owns 51% of the augmented reality market.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Stanley notes, “the key point here is that quality content for augmented reality is vital.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. What is interesting for us is the last line “adoption and support of ARKit features and future VR features into Unreal Engine by their XR team”.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

French startup Lynx announced some months ago a quite interesting headset featuring pass-through augmented reality , hands tracking, eye tracking, and an innovative lens design. Or us of New Technology Walkers , that in our fitness game HitMotion: Reloaded ( download it !) Amazon Lumberyard becomes opensource.