AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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Wearables AR Strategy Apple 313

AR Insider

MAY 21, 2021

We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland. Apple is signaling interest in developing geospatial experiences as part of its larger AR play. The AR Space Race, Part II: Apple. Local Intent. Orbiting Efforts.

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AR Google Apple Data 355

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. Preorders are expected to start on the day of the Connect, so on September, 27th.

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Motion Capture Ukraine Apple Gaming 372

AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Apple (ecosystem) 2.

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Amazon San Jose Google Microsoft 156

AR Insider

OCTOBER 30, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. It includes embedded video, narrative analysis and top takeaways.

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AR Data Google Amazon 389

AR Insider

JANUARY 17, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Interview Only.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

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Exercises Magic Leap AR Data 261

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Apple AR Head Mounted Display Augmented Reality 100

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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Unreal Apple Government Data 434

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. So that brings us to the present. The big five — Google, Apple, Amazon, Facebook and Microsoft — are essentially funding the AR and VR sectors as we know them.

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Google AR Apple Examples 247

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

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AR Magic Leap Conference North America 273

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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Wearables AR Strategy Apple 130

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock. Most of the XR firms present at MWC are already deep in production efforts for future work solutions.

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Head Mounted Display Samsung Eye Tracking Immersion 94

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. On The AR Show’s annual projections episode , McDowall presented his research from Facebook S-1 filings, showing an R&D spending inflection.

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Head Mounted Display AR Exercises Data 243

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

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Sony Magic Leap Gaming Unreal 408

ARVR

OCTOBER 7, 2020

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0 A little closer to everyday life, the combination of AR and AI is already present in social media.

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Trends AR Augmented Reality Healthcare 130

Charlie Fink

JUNE 7, 2019

His presentation, titled “Are You Ready For Spatial Computing,” featured variations of his usual themes: the AR cloud, a visual wikipedia for the real world, with some new insights into spatial computing. Enterprise continues to be the main focus, with integrators with SaaS platforms out in force and seeing heavy traffic to their booths.

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. But not much for the rumored specifications of the device, but more for the applications that were reported to be present at the launch. Siri voice control is also present. Let me explain to you why.

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Apple Video Gaming AR 468

Bernard Marr

MAY 12, 2023

Research suggests that while there are around 700 billion different variations of products on sale at Amazon, Expedia customers have to pick out what they’re looking for from 1.26 Rather than a search engine, which presents users with a sometimes overwhelming number of results that often have to be filtered to find the best options.

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Groups Data Amazon Technology 52

The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

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Apple New Zealand AR Data 422

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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Apple Saudi Arabia Magic Leap Video 128

The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it.

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AR Oculus Magic Leap Microsoft 204

VRWorld

JUNE 29, 2017

As you would expect from an expo focused on supercomputing, there were a lot of servers and server-related products presented to the public, but some of them, due to their size, were only shown as models, as was the case of the supercomputer installed in the National Supercomputing Center in Wuxi, China.

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Denver China Colorado Government 53

EON Reality

JULY 30, 2021

For infrastructure, EON Reality is able to rely on the world’s largest hosting company, Amazon Web Services , to provide a cloud-based backbone. billion people already own, as well as VR- and AR-specific devices from companies like Microsoft , Facebook , Apple , Magic Leap and other technological giants.

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Virtual Reality Education Magic Leap Augmented Reality 60

The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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Survey Apple Sony AR 484

The Ghost Howls

MAY 17, 2021

Oculus Quest 2 has disappeared from all Amazon EU websites. Kudos to Shachar Weis for discovering this: he told me about this news, and I have verified that it has disappeared completely from Amazon Italy and Amazon France, while some Redditors confirmed that the same holds for Amazon UK. This could be The Unity Cube 2.0.

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Eye Tracking HTC China Amazon 372

The Ghost Howls

MARCH 1, 2021

And that’s it for the news about the present. All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. They are standard Quests , the ones you can buy on Amazon, BUT they have a business licensing.

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Sony Oculus Unity AR 388

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B was a lot of money?).

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Magic Leap AR Tips China 353

XR for Business Podcast

MARCH 31, 2020

You could make motions with your hand and it would detect your muscle movements and you could control computers, music, do presentation control. And then, the one thing that I tried to use on stage last year -- but it just wasn't quite ready -- was the ability to see your presentation notes. So this kind of went on your upper forearm.

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AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

You could make motions with your hand and it would detect your muscle movements and you could control computers, music, do presentation control. And then, the one thing that I tried to use on stage last year -- but it just wasn't quite ready -- was the ability to see your presentation notes. So this kind of went on your upper forearm.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Of course it also has telepresence, so you could be virtually present in a place like Egypt – not in real time, but in space and simulation. It fully includes the world and creates a new reality in which you can be present.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

They’ve already got, you know, in your Apple phone, RF detection is already built in. Of course it also has telepresence, so you could be virtually present in a place like Egypt – not in real time, but in space and simulation. It fully includes the world and creates a new reality in which you can be present.

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AR Magic Leap Augmented Reality Course 78

XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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XR for Business Podcast

MARCH 31, 2020

You could make motions with your hand and it would detect your muscle movements and you could control computers, music, do presentation control. And then, the one thing that I tried to use on stage last year -- but it just wasn't quite ready -- was the ability to see your presentation notes. So this kind of went on your upper forearm.

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AR Controllers Gesture Control Head Mounted Display 60

The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores.

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Virtual Reality Trends China HTC 528

Robert Scoble

JULY 23, 2020

Qualcomm’s head of AR/VR says not just that it’s a great book (so do dozens of other reviewers on Amazon) but that it’s a “must read” to understand the 2030s and what is about to come next. Early versions are named Apple Siri, Google Assistant, Amazon Alexa, Facebook Portal. Shopping assistance.

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Amazon Apple Head Mounted Display Google 93