AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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Wearables AR Apple Strategy 310

Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Meta has been working on it for at least seven years, as it first arrived in 2018's Oculus Go.

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Google Hardware Strategy Samsung 133

Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Samsung Google Apple Hardware 105

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Unreal Apple Government Data 422

UploadVR Between Realities podcast

MARCH 22, 2017

Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. To bolster these claims, Apple has been making AR related acquisitions as far back as 2015.

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Apple AR Augmented Reality Software 101

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Apple Oculus China Magic Leap 511

The Ghost Howls

SEPTEMBER 26, 2023

The Quest 3 will have the following specifications: Resolution (per-eye) : 2064 x 2208 Display Type : LCD Refresh Rate: 120Hz Lens type: Pancake Processor : Snapdragon XR2 Gen2 RAM : 8GB-12GB (not clear from the leaks) Battery Life : 2–3 hours Field of View : 97° horizontal, 93° vertical IPD Adjust : hardware-based.

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Data AR Apple Hardware 378

The Ghost Howls

DECEMBER 4, 2023

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. This would show the level of polish of the upcoming Apple headset. THREE TO ONE.

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Unity Arizona Ukraine Apple 310

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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Head Mounted Display AR Exercises Data 248

AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer. Facebook Hardware Lead Andrew Bosworth Explains Live Maps.

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Exercises Magic Leap AR Data 265

The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Top news of the week. Image by Engadget).

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AR Oculus Magic Leap Microsoft 202

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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Wearables AR Strategy Apple 130

The Ghost Howls

OCTOBER 4, 2021

I have to say that this “leak” comes in a very timely fashion , by chance exactly at the moment when Facebook was building the hype for Oculus Quest 2 Pro , convincing so some people to wait for Valve’s moves before buying the new Oculus headset. Apple Maps are going AR. Facebook hires the first Oculus Ambassadors.

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HTC AR Oculus Gaming 285

ARVR

SEPTEMBER 29, 2021

Enterprise AR: 7 real-world use cases for 2021 Highly Motivated As background for Facebook’s training wheels play, one of its motivations traces back to its failure to build and market a hardware device in the smartphone era. But that’s sort of the point: Facebook isn’t out for hardware revenue but to plant seeds for its stake in AR’s future.

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Training AR Augmented Reality Wearables 130

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

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Sony Magic Leap Gaming Unreal 399

AR Insider

MARCH 16, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Google Data Examples 275

Road to VR

JANUARY 16, 2020

Amazon Technologies Inc. A number of the company’s hardware and software-related job listings last year made a prescient mention of Facebook-built AR headset. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Huawei Technologies Co Ltd. Facebook Inc.

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Head Mounted Display Strategy AR Machine Learning 156

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Read on for my breakdown of the Vision Pro hardware and software and the experience they enable. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today.

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Apple Eye Tracking Hand tracking Video 141

The Ghost Howls

OCTOBER 12, 2020

Facebook has started today enforcing the “Facebook login” rule , asking Oculus users to merge their Facebook and Oculus accounts. So I imagine a Quest 2 where you can avoid having a Facebook account, but you can’t use the Oculus Store, or all the most important apps and games , and so you are de facto forced to use it.

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AR Google Machine Learning Augmented Reality 428

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. AMD – NASDAQ: AMD – GPUs, CPUs and other computer hardware for VR. Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Amazon – NASDAQ: AMZN – VR Content & Game Engine. Unconfirmed.

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Industry Magic Leap Samsung Amazon 100

The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Apple Video Gaming AR 434

ARVR

MARCH 24, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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AR Data Google Automotive 130

Peter Graham

SEPTEMBER 18, 2019

Facebook has been working in the augmented reality (AR) space for several years now, that’s no secret, but it hasn’t revealed any actual hardware at the moment. In both reports, Facebook’s AI voice assistant which is being developed to rival Apple’s Siri or Amazon Alexa will be used as the input mechanism for users.

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AR Magic Leap Augmented Reality Amazon 59

The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Meta is well-known for having performed some key acquisitions related to hardware, but also to software (e.g. Apple may have delays for its headset. Apart from talents, the other sector in which Meta & Co.

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Survey Apple Sony AR 468

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 474

The Ghost Howls

MAY 17, 2021

Roblox CEO hints at the Oculus Quest as a future platform. And among these platforms onto which the game could be ported in the future, he has also mentioned the Oculus Quest. Some intriguing news on the Oculus Quest. Oculus Quest 2 has disappeared from all Amazon EU websites. News worth a mention.

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Eye Tracking HTC China Amazon 344

The Ghost Howls

SEPTEMBER 9, 2019

A market where Oculus has almost no earning s from the hardware sales, though, so it’s a weird situation. Internal iOS 13 code seems to point at Apple AR glasses. It is not a secret that Apple is working on a pair of AR glasses (even if someone still thinks that the project has been abandoned). Who knows.

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AR Oculus Virtual Reality Survey 187

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training. Body-worn.

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Magic Leap Training Wearables Immersion 58

The Ghost Howls

JUNE 6, 2018

Eye tracking will enable a lot of features, like for instance: Foveated rendering : reduce GPU load and power consumption; reduce hardware costs; reduce rendering delay and dizziness; Gaze-Based Interaction : People need only to move the head and the eyes in a small area for a more natural feeling like in real life. What will it enable?

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Eye Tracking Data China Virtual Reality 159

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. This is amazing for us developers, but unluckily it is a feature tied to using the Oculus SDK, which is not cross-platform. It’s basically a monopoly.

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Virtual Reality Microsoft Data Machine Learning 343

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. It doesn’t seem to be on par with the Oculus Quest 2, but as a first device by Nolo, it is not that bad. Some reviews of VR hardware. I personally don’t expect a launch or a full reveal, but maybe they could at least hint something.

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Magic Leap AR Tips China 337

The Ghost Howls

FEBRUARY 3, 2020

The first one is the usual SteamVR hardware survey. monthly connected headsets only on Steam (so this doesn’t consider Oculus Store users and PSVR users), and t he year-over-year growth is +75%. He said that only on Christmas day, people spent $5M on the Oculus Store , and we can expect that most of this money was spent on Quest.

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Unity Latency AR Amazon 243

The Ghost Howls

JANUARY 20, 2021

2020 has been a good year for the sales of VR devices : Half-Life Alyx and the launch of the Quest 2 have created a big spike in the sales of VR hardware and software. I expect all these trends to continue in 2021, for a year that will see the growth of the technology on all its sides (software and hardware).

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Virtual Reality Trends China HTC 517

The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. Oculus Quest is available again in some countries. In some countries (not US), Oculus Quest and Rift S have got back in stock.

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Apple AR Eye Tracking Virtual Reality 228

The Ghost Howls

JULY 25, 2022

I would bet on modified North Focals, because they fit very well with the provided description of the prototype hardware. These filings are public, so it is possible to read some data about these pieces of hardware in them. Let me quote Upload VR: The executives say the average number of Oculus friends per account was 0.5

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Google AR Machine Learning Video 455

CraneMorley

AUGUST 1, 2023

There are many challenges that need to be addressed before it can be widely adopted, such as the cost of hardware and software, the availability of 5G networks, and the need for standardized protocols. Apple’s Plan How Will Apple Compete? Apple is well-positioned to compete in the industrial metaverse.

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Industry Machine Learning Apple Google 52

The Ghost Howls

APRIL 12, 2021

score on the Oculus App Lab now. In the meanwhile, if you can, go giving 5 stars to the cube on App Lab … who knows if Facebook may consider promoting it on the main Oculus Store…. In the meanwhile, if you can, go giving 5 stars to the cube on App Lab … who knows if Facebook may consider promoting it on the main Oculus Store….

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HTC Google Razer Oculus 431