Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding.

Apple 68

Apple New Zealand Immersion Unreal 68

VRWorld

OCTOBER 11, 2017

is willing to team up with competitors Apple Inc. The online retailer, which is already working with Microsoft Corp. The online retailer, which is already working with Microsoft Corp. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Amazon.com Inc.

Amazon 40

Amazon Google Apple Data 40

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 331

Apple Unreal Hand tracking Ukraine 331

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

AR 273

AR Magic Leap Conference North America 273

Mashable VR

JUNE 26, 2022

Here are the organizations that have made initial pledges to do so in varying capacities : Tech and social media Meta Apple Amazon Google Microsoft Adobe Sony Box.com Intuit Reddit Tesla Retail Starbucks Dick's Sporting Goods Patagonia DoorDash GrubHub Levi Strauss & Co.

Alaska 105

Alaska Healthcare America Retail 105

ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us.

AR 414

AR Augmented Reality Trends Healthcare 414

XR Today - Mixed Reality tag

DECEMBER 22, 2023

Just 6 hours after they were released on Amazon, they claimed the number one “bestseller” spot for the global marketplace’s Smart Glasses category. Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape?

North America 102

North America AR Latency Wearables 102

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 93

Apple Magic Leap Technology Trends 93

ARVR

OCTOBER 7, 2020

However, AR is so much more than the gaming and entertainment industry. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Apple recently introduced ARKit 4.0

Trends 130

Trends AR Augmented Reality Healthcare 130

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

Sony 400

Sony Magic Leap Gaming Unreal 400

The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

Apple 409

Apple New Zealand AR Data 409

The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

Apple 289

Apple Survey Machine Learning AR 289

The Ghost Howls

OCTOBER 4, 2021

Hyper Reality Partners has raised $20M to relaunch The Voi d, it has acquired its previous IP for $2M and it is going to propose the same amazing LBEVR experiences but with a new business model, with entertainment centers that are not only centered on warehouse-scale VR experiences but also offer traditional gaming stations and food and beverages.

HTC 289

HTC AR Oculus Gaming 289

Bernard Marr

JANUARY 4, 2023

Everybody in the world of consumer and entertainment technology has their eyes set on Las Vegas, where CES 2023 is set to open its doors in early January. Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD.

Las Vegas 52

Las Vegas Trends Samsung Sony 52

Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple’s strategists are focusing on this high-engagement computing, I hear from people working on its new products.

Apple 70

Apple Study Augmented Reality Unity 70

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets. Developers continue to have fun with Oculus Quest hands tracking!

Hand tracking 231

Hand tracking AR Oculus HTC 231

ARPost

JULY 30, 2020

Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Examples of Augmented Reality in Action. Mobile application.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. Oculus Quest 2 has disappeared from all Amazon EU websites.

Eye Tracking 352

Eye Tracking HTC China Amazon 352

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones.

Trends 112

Trends Wearables Haptic Eye Tracking 112

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones.

Trends 104

Trends Wearables Eye Tracking Tools 104

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B was a lot of money?). Some reviews of VR hardware.

Magic Leap 338

Magic Leap AR Tips China 338

XR for Business Podcast

MAY 13, 2019

Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. They’ve already got, you know, in your Apple phone, RF detection is already built in.

AR 78

AR Magic Leap Augmented Reality Course 78

ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. Microsoft Hololens is a key player in the MR market. ARKit  — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices. In this article, we will discuss on augmented reality.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores. PlayStation believes in VR.

Virtual Reality 518

Virtual Reality Trends China HTC 518

GizModo VR

NOVEMBER 11, 2021

Spotify is already a mess of music and podcasts, and soon the platform will offer audiobooks as part of the heap of content clamoring for your ears every time you open the app. Read more.

Software 98

Software Google Microsoft Amazon 98

Robert Scoble

JULY 23, 2020

Qualcomm’s head of AR/VR says not just that it’s a great book (so do dozens of other reviewers on Amazon) but that it’s a “must read” to understand the 2030s and what is about to come next. Early versions are named Apple Siri, Google Assistant, Amazon Alexa, Facebook Portal. Shopping assistance.

Amazon 93

Amazon Apple Head Mounted Display Google 93

XR for Business Podcast

JULY 7, 2020

As you say, XR technologies, and even if you call it the MetaVRse, we strongly believe this is around the corner of this ability to work, and collaborate, and entertain, and communicate in a digital virtual world in 3D. We have USD in the world of entertainment. It's a bunch of sourcing right now on Amazon, it doesn't cost us much.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

As you say, XR technologies, and even if you call it the MetaVRse, we strongly believe this is around the corner of this ability to work, and collaborate, and entertain, and communicate in a digital virtual world in 3D. We have USD in the world of entertainment. It's a bunch of sourcing right now on Amazon, it doesn't cost us much.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We have a number of reports available.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We have a number of reports available.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

OCTOBER 14, 2019

Amazon will be there talking about Sumerian, and then a couple other with immersive storytelling and volumetric capture, that will be announced this week too. There’s Telus, Facebook, Siemens, Raytheon, Viacom, Microsoft, Lenovo, Niantic, Canadian Tire. And then we’ve got workshops too. Alan: Oh, tell me about the workshop!

AR 78

AR Conference Canada Training 78

XR for Business Podcast

OCTOBER 14, 2019

Amazon will be there talking about Sumerian, and then a couple other with immersive storytelling and volumetric capture, that will be announced this week too. There’s Telus, Facebook, Siemens, Raytheon, Viacom, Microsoft, Lenovo, Niantic, Canadian Tire. And then we’ve got workshops too. Alan: Oh, tell me about the workshop!

AR 78

AR Conference Canada Training 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Alan: You've got kind of a divide; entertainment and gaming on one side, and then you've got enterprise applications across medical, healthcare, real estate, retail -- across the whole enterprise.

Training 60

Training AR Data Augmented Reality 60

XR for Business Podcast

JULY 7, 2020

As you say, XR technologies, and even if you call it the MetaVRse, we strongly believe this is around the corner of this ability to work, and collaborate, and entertain, and communicate in a digital virtual world in 3D. We have USD in the world of entertainment. It's a bunch of sourcing right now on Amazon, it doesn't cost us much.

Unreal 60

Unreal Data Machine Learning Tools 60

XR for Business Podcast

DECEMBER 15, 2019

We plan to go online with it on Amazon or Netflix and present it like that, and then have it be an additional thing that maybe Netflix or Amazon has on their platform in the Oculus or HTC. And we put this kind of like Apple-esque music over it, and made this cute little commercial and it never saw the light of day. Alan: Yeah.

San Francisco 60

San Francisco San Jose Filming California 60