The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. This commercial video about Google Glasses led me to immersive realities. We're excited to develop more innovative effects in 2021!

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Augmented Reality Magic Leap AR Apple 484

Road to VR

JANUARY 3, 2024

Vision Pro isn’t exactly revolutionizing XR hardware (though the external display is pretty cool), but its real advantage stands to be a mature software platform that’s easy to use and easy to develop for. The company will now have an equally large peer whose moves in the market can’t be ignored.

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The Ghost Howls

JANUARY 20, 2021

The global pandemic has changed the rules for everything, and the situation is so confusing and so rapidly evolving that any prediction for 2021 is completely unreliable, too. 2021 won’t be the year of VR. Well, let’s be honest, this won’t happen in 2021, either. The Quest will still be the king.

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Upload VR

JANUARY 19, 2023

Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September. Google and Apple have instituted hiring freezes for some teams.

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Groups Microsoft Samsung Hardware 78

Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. That expansion will start in 2021 with the addition of action and adventure games. These are games which are rendered in the cloud and then streamed to your computer.

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Bernard Marr

APRIL 17, 2023

In the simplest terms, it involves providing computer storage, processing power, and applications via the internet, so users don't need to worry about buying, installing, and maintaining hardware and software themselves. Will Amazon or Google welcome the idea of “sharing” their cloud customers with competing services?

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The Ghost Howls

JULY 13, 2021

Lynx will start this Kickstarter campaign in September 2021 and expects to ship its consumer device in February 2022 (but remember that delays with Kickstarter are very frequent). Dubbed “The Metaverse Primer”, it describes all the various aspects of the metaverse, from hardware to software, not to mention networking and monetization.

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Virtual Reality AR Augmented Reality Oculus 354

ARVR

SEPTEMBER 29, 2021

Enterprise AR: 7 real-world use cases for 2021 Highly Motivated As background for Facebook’s training wheels play, one of its motivations traces back to its failure to build and market a hardware device in the smartphone era. otherwise known as AR and VR. otherwise known as AR and VR. both on its own and in tandem with visuals.

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ARVR

MARCH 22, 2022

Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

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ARVR

APRIL 5, 2021

This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Enterprise AR: 7 real-world use cases for 2021 Warming Up Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses.

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Wearables AR Strategy Apple 130

Mashable VR

MAY 10, 2022

If the rumors are true, Google may give wireless earbuds the old college try once again. The search giant and Android maker has slowly but surely found its footing as a hardware company in recent years thanks to a series of fantastic Pixel phones. Do it, Google. Tweet may have been deleted. Active noise cancellation.

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Google Apple Head Tracking Amazon 69

ARVR

MARCH 24, 2021

This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index.

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XR Today - Mixed Reality tag

APRIL 4, 2023

” Explaining further, he cited market conditions such as “economic downturn, compromises on some hardware specifications for mass production […], the readiness of the ecosystem and applications,” and others. However, this now looks unlikely amid the fresh cycle of global layoffs across the tech sector.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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ARVR

JULY 1, 2020

Image : Street artist KAWS just launched a global AR art gallery that changes how we think about both the museum, space, and the nature of street art With the onset of 5G’s mobile edge computing (MEC) networks, the internet is getting some serious new hardware. which will allow for a far more complex and graphically interactive internet.

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XR Today - Augmented Reality tag

MARCH 6, 2023

The company also revealed concepts for its inaugural smart glasses in September 2021, which featured microLED optical waveguides, a 51-gramme form factor, numerous sensor technologies, and standalone functionality. Spaces can facilitate this by allowing enterprise users to integrate bespoke programmes on Xiaomi’s hardware platform.

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VRScout

FEBRUARY 2, 2021

IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice. It’s a very different way for people to interact with technology and data.

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The Ghost Howls

OCTOBER 4, 2021

The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. The new Oculus device was by the way another piece of hardware that was by chance “leaked” in a timely way so that to excite everyone for Facebook Connect 2. Apple Maps are going AR.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. He says that Apple AR glasses will come in 2021 and that he has seen them. Out of nowhere, Epic Games has teased the next version of Unreal Engine, Unreal Engine 5, due to be released in 2021. Standalone 5G headsets are coming in 2021. Yes, Airpods.

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The Ghost Howls

DECEMBER 27, 2021

The VR ecosystem can end 2021 with a big smile on its face. This has been thanks to its massive growth: according to Rec Room’s Shawn Whiting, in March 2021 the total number of users was 2 million, while now they are 37. A look back at 2021. It’s the end of the year, and it’s time to look back at what has happened in 2021.

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The Ghost Howls

JANUARY 17, 2022

Meta is well-known for having performed some key acquisitions related to hardware, but also to software (e.g. It is becoming always more difficult for a new company entering the field: the key hardware suppliers of displays and other components are all being bought by Meta, Apple, Snap, Google, and other big players.

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Survey Apple Sony AR 479

The Ghost Howls

OCTOBER 19, 2021

Facebook keeps running fast towards its vision of the m verse, both from a hardware and software standpoint. Visually speaking, it is probably the best game of 2021. Amazon Glow is a video projector for kids. Amazon has just announced Glow, a product to make people interact and play with children remotely.

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The Ghost Howls

FEBRUARY 7, 2022

Meta’s earnings report for 2021 has both lights and shadows. We were all waiting for it, and then it finally arrived: Meta has finally released its earning reports for 2021, and for the first time it treated its Reality Labs division as a separate entity, so we know how well it is performing. Top news of the week. Image by Meta).

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The Ghost Howls

APRIL 12, 2021

HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. This Quest-Focus-Neo mix will be launched in China on May, 10th 2021. Is Google collecting the pieces for an XR headset? Top news of the week. Image by HTC Vive). HTC is teasing a new headset.

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The Ghost Howls

AUGUST 1, 2020

2021 will be a building year , where after the virus the world is rebuilding its economy, and consumers will start seeing and experimenting with these new XR technologies. They control all their ecosystem : software, hardware, chips. Amazon and Tesla could be two outsider of the XR ecosystem instead. PS5 + PSVR2.

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Apple Oculus China Magic Leap 520

The Ghost Howls

AUGUST 25, 2022

Because of ongoing Covid lockdowns in China, Pimax were unsure if the controllers would ship with batteries (held at another warehouse location), so advised me to purchase them on Amazon and provided a link. Google searches are very revealing. Pimax headset listed on Amazon (Image by Amazon, provided by Rob Cole).

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Upload VR

OCTOBER 13, 2022

Of course, platform-building tech giants don’t have a great track record in gaming, with Google’s Stadia effort shutting down, Apple disappointing gamers for decades, and forgettable efforts from Amazon. His role near the top of Meta’s management structure highlights the seriousness of the effort at the company.

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AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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Magic Leap AR Microsoft Apple 156

Anand Tech

OCTOBER 12, 2021

Despite competition from startups such as eero (now part of Amazon) and Plume (with forced subscriptions), as well as big companies like Google (Google Wi-Fi and Nest Wi-Fi), Netgear's Orbi continues to enjoy popularity in the market. Netgear introduced their first Wi-Fi 6E router - the Nighthawk RAXE500 - at the 2021 CES.

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Google Trends Amazon Hardware 87

XR for Business Podcast

SEPTEMBER 4, 2019

We have a Google Doc-style, real-time collaborative editing, where you can have as many people as you want in a project, but you’re also giving them permission to edit the project. Obviously, most of my most crazy experiences have been around that tech in particular, just because we used a bunch of different hardware and stuff.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

We have a Google Doc-style, real-time collaborative editing, where you can have as many people as you want in a project, but you’re also giving them permission to edit the project. Obviously, most of my most crazy experiences have been around that tech in particular, just because we used a bunch of different hardware and stuff.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

We have a Google Doc-style, real-time collaborative editing, where you can have as many people as you want in a project, but you're also giving them permission to edit the project. Obviously, most of my most crazy experiences have been around that tech in particular, just because we used a bunch of different hardware and stuff.

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AR Magic Leap Unity Augmented Reality 60

The Ghost Howls

AUGUST 11, 2019

The newest Steam Hardware Survey shows how Rift S has now more or less 8% of the market. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). that should be released around 2021 should add support for VR devices. Amazon thinks using AR for its delivery agents.

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The Ghost Howls

DECEMBER 8, 2020

The game may work also on inferior hardware, but glitches may happen. We always say that we need VR to be more accessible to succeed, and then this game arrives with the purpose of becoming a hit, and it requires insane hardware that very few people have. Google shuts down Google Poly. More info.

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The Ghost Howls

DECEMBER 13, 2021

It makes sense for Samsung, which is great in manufacturing hardware, to partner with Microsoft , that is doing a good job in creating a platform for XR, to compete with the other companies. This gives more power to Google Glass, that are not doing that bad in the enterprise environment after a total disaster as a prosumer device.

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The Ghost Howls

FEBRUARY 8, 2021

And the result is that, according to SuperData , in Q4 2021 the Quest has sold 3x units than all the other headsets combined. Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better.

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Apple Magic Leap Oculus Eye Tracking 354

The Ghost Howls

MAY 24, 2021

Google unveils Starline communication solution. At Google I/O, Google has announced Project Starline, an interesting project it has worked on for five years. I find Starlight an AMAZING project on the research side , and I think that all these technologies Google has developed for it may be re-used in other XR projects.

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