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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 295
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VR Coworking Platform ‘Spatial’ Launches Mobile AR Workspace

VRScout

The phone is where AR will thrive first and we’re capitalizing on this trend today. Spatial is currently available on the Oculus Quest/Quest 2 , Microsoft HoloLens/HoloLens 2 , Magic Leap , Nreal Beta , and compatible web browsers.

AR 474
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Spatial Beats: Snap, Niantic & Facebook

AR Insider

This week, we look at Snap’s latest lens craze, Niantic’s next AR gaming title, new XR funding and more Facebook/Oculus acquisitions. Oculus buys it’s fifth VR content company, Downpour Interactive, maker of “Population One,” the “Fortnite” of VR. MMO-like ‘A Township Tale’ Coming to Oculus Quest on July 15th.

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XRDC Interviews AR and VR Industry Experts in Healthcare Report

ARPost

Do you follow all the latest tech trends? This year, new standalone headsets from Oculus and Vive debuted. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences. The XRDC AR/VR Healthcare Report is out now and is a must-read.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

In this big phone exhibition, usually, companies also exhibit AR and VR devices and considering that this year the trend is the one of AR and VR devices connected to the phone , I bet that this year’s edition would have been very interesting for us all (in fact I was planning to go there). Magic Leap plans dev days and dev programs.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

Given that our technological advancements, consumer behavior, and tech trends continue to evolve at breakneck speed, being aware of metaverse and XR predictions can help you better prepare for the future. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer. to Oculus headsets. The Social Layer.

Exercises 265